Looking back at 2021, the entire auto industry is anxious about the same thing: the great changes that have not occurred in a hundred years have really come!
The proposition seems to be very large, but everyone knows in the face of the trend of the times, the so-called change, on the surface, is the tide of "four modernizations of automobiles" rising, the essence is actually the "rise of the Chinese system" is unstoppable.
Let's take a simple example.
Fifteen years ago, many families in China's coastal cities bought cars, and the bottom line was the "volkswagen standard", and the face of driving independent cars could not be hung. But today, the post-00s around the car buyer prefers Chinese brands, and the joint venture car is only equipped with lying on the bottom of the "contempt chain".
Ten years ago, we broke our hearts for Chinese brands to break through the "ceiling" of 100,000 yuan price. But today, independent brands build a market segment "ceiling", which makes the joint ventures start to have headaches.
The reason behind this is simple. For the future trend and trend of the entire automotive market, The Chinese brand is becoming a real "helmsman" in all directions.
Changan UNI-V, which has recently opened nationwide reservations, is a great example.
Face the futuristic sense of the world and subvert more than a decade of boring car design
In the century-old automotive industry, automotive design has always followed and condensed the aesthetic imprint of each generation. For example, in the 1920s, the convertible car was the mainstream, the "muscle car" after World War II was admired by Americans, and in the era of practical supremacy Chinese had a fondness for the "square box"...
In today's A-class market, most models are also imprinted with the aesthetics of the previous generation. Originating from the end of the 20th century, the rise of the Internet and economic globalization, people are more advocating personalization. As a result, design concepts such as "fluid sculpture" and "Keen Look" have emerged, and have promoted the creation of one hot-selling model after another.
But for today's young people, these once-popular models have been extended for more than ten generations, like Corolla, Xuanyi and the like in the eyes of young people, it has quite an "old antique" meaning. It is indeed an objective fact that the A-class market has been bored with the car design style for more than ten years and has long lagged behind the aesthetic concept of the new generation.
So, you might ask, what is the aesthetic that represents the future in the eyes of today's young people?
From the human age to the digital age, we now pay more attention to the "human" factor than at any point in time. Knowing how to complete the ultimate fine design around people's senses, experiences and needs has become the core essence of "future design".
People are always the core of creativity, but it takes a lot of time and effort to make the design extreme with the experience accumulated by "people". But once digital design is introduced, everything will become easy and efficient.
Changan UNI-V is the forerunner of the A-class market, taking the lead in using parametric design tools originating in the fields of architecture and UI to create a "borderless design aesthetic" across borders, subversively overturning the "boundary view" of traditional design.
This is precisely the most amazing thing about Changan UNI-V's five-door hatchback coupe. The front face has a large set of "energy cone" grid elements, which extend infinitely to both sides in an array, as if the boundless universe is boundless. Embellished with sharp LED daytime running lights and a front shovel guard plate below, the visual effect is more sharp and textured.
Because the designer has grasped the visual preference of the "human eye", different from the "full and moderate lines" of the traditional hot-selling car aesthetic fatigue, the biggest feature of the Changan UNI-V vehicle design is the flexible use of "profile" and "light and shadow" to express the sense of premium. The "Fastback" sneakback design and body V-shape design make the light and shadow flow suddenly, and the charm pours out in the motion, so that this car has a "futuristic atmosphere" like a sci-fi blockbuster.
At the same time, "human factors design engineering" is everywhere. The interior of Changan UNI-V achieves the most efficient and smooth connection between "people" and "machines". For example, it is equipped with a Möbius 3+1 full-vision combat instrument, which can view the driving information with eye movement of 10 degrees, realize the full-screen navigation of the instrument with three fingers flying screen, and start up quickly without waiting for 4.7s... Human-machine communication design, unprecedented efficiency and tacit understanding.
The so-called "unity of people and cars" that young people are keen on is never simply fast enough and the power is grumpy enough, but the feeling of the car and the every move of the car are enough to fit their own hearts.
Of course, for young people, the more fatal attraction of Changan UNI-V is that it is the "electric rear wing" that can only be seen in first-class models. That's right, in the time of passionate driving, once the speed reaches 80km/h electric tail wing will automatically rise, as if ready to accompany you at any time to fight.
Do these details simply mean "value for money"? That's definitely not. For young people, this is a real understanding, a silent tacit understanding between car builders and contemporary young people at a price range of 100,000-150,000.
Advanced, not a simple match, but technology to bring "zero pressure driving control"
When it comes to A-class car configuration, the arrogance of the Chinese people who endure the joint venture style has a long history. Even some people have been brainwashed into forming a set of "self-consistent" logic.
For example, as long as the configuration of Chinese cars is high enough - Chinese people feel that Chinese cars are only equipped with "cost performance" to hit the market. German cars are simple to hi - the Chinese people only feel that we buy quality and three major pieces, we do not need to configure stacking.
The logic of "advanced = simple match" will obviously not work in the future market, and even now it has lost its popularity and cannot be eaten. After all, as China's automobile consumption matures, there are fewer and fewer Chinese people who eat the arrogant pseudo-logic of Ashkenazi and Japanese.
Because the eyes of the masses are shining, the future will be the world of "intelligence" of automobiles.
The Changan UNI-V calls itself a "mass producer of future technology", one is to show its technical reserves and strong confidence in positioning, and the other is that this car is indeed equipped with black technology with bright spots.
First of all, around the state and needs of the driver's "people", the IMS intelligent cockpit interaction system equipped with Changan UNI-V makes the interaction between vehicles unprecedentedly tacit and smooth. There is no "forgot to bring the key" trouble, there is no laborious "Bluetooth" cumbersome... This car supports mobile APP control car, on the car brush face can be insensitive login to face ID super account.
Equally, as soon as you get on the car, the exclusive vehicle setting is completed in an instant, and your QQ music, Himalaya and other ecological accounts will log in and link up by themselves. The front and back rows also support gesture interaction to switch songs and navigate home... The occupants of the car can have a sense of "being understood" comfortably.
Secondly, Changan UNI-V almost solves the driving control difficulties in the whole scenario of getting on the car, traveling and parking, making driving unprecedentedly close to "zero pressure". For example, in the "lane change" scenario, the high-level intelligent driving assistance system equipped with Changan UNI-V integrates full-speed domain adaptive cruise. You can give lane change commands via voice or turn signal, and the car can judge the road conditions and calculate the lane change trajectory to complete the lane change action.
Changan UNI-V is equipped with APA6.0 remote intelligent parking function. In addition to the realization of traditional automatic parking, when the vehicle is on a non-public road, Changan UNI-V owners can view the vehicle situation and the surrounding environment through the corresponding APP, and even use the mobile phone APP to remotely control the vehicle, "thousands of miles away" can also be controlled freely.
100,000-150,000 yuan to pursue surging control? Why bother flipping the BMW 325!
A-class car, can do "fuel saving" will be all right? Young people confide in the pursuit of control, and the elders will teach him what bicycle?
This is indeed a cognitive legacy brought to the Chinese people by the traditional "hot selling car" in the range of 100,000-150,000.
But the control "ceiling" created by Changan UNI-V is telling the younger generation of consumers. 100,000-150,000 yuan price, control, fuel saving, power... You have the right to own.
Judging from the test drive performance, Changan UNI-V is indeed a model in this level of driving control.
Changan UNI-V is equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine, which is a powerful "heart" that integrates a number of global advanced technologies, with a maximum power rating of up to 138kW and a peak torque of 300N·m at 1500rpm.
Don't underestimate this 1.5T engine. This parameter means that the two 2.0T engines of bmw 325 and Volkswagen Passat 330TSI are directly compared to the standard, and the power rating is slightly better.
When you start driving the car directly, you will feel that this is a "sweaty BMW that has been tamed into place" and understands the driver's intentions very well. Due to the Blue Whale 7-speed wet dual-clutch transmission, it can use transient torque control technology to actively control the relay transmission torque of the clutch based on driving intent to improve the acceleration and transient response.
Of course, the coupe chassis based on the "Ark Architecture" also gives sufficient technical support for the control performance of this "people-vehicle integration". Starting from the underlying kinematics, this chassis has reconsidered the suspension hard point design through tens of thousands of iterations through genetic algorithms. Thanks to the fundamental optimization of the suspension KC characteristics, the driver will feel the handling stability and the suspension has a sense of quality during the driving process.
As long as you have test-driven this UNI-V, you will have a feeling of "car running" in your hands.
Good-looking skin bags are not necessarily the same; interesting souls are indeed one of the best.
In this way, Changan UNI-V does not talk about "Wude", not only breaking the "unspoken rules" of car manufacturing in the A-class market, but also creating a future-oriented level "barrier" that belongs to Chinese cars. It seems that the joint venture cars that are still lying flat and eating the dividends of the "hot sales car of the previous generation" really do not have much time to sit back and relax.