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The 400,000-class luxury car market was torn open by TA

The road to high-end of independent brands has entered a white-hot state, and the previous 200,000 fuel vehicles were difficult to sell, but now some people are willing to grab the "head and blood" for the first order of a 400,000-priced electric vehicle.

To this day, every electric car has survived several major reshuffles. Especially in the price range of 400,000, the independent brand electric vehicles that can impress consumers at this stage must have a strong product force.

The representative of the electric car in the 400,000 price range is the WEILAI ET7 and the Zhiji L7. The two cars have similar sizes, top-notch technology, and both know the preferences of high-net-worth users. After the strength value reaches its peak, there will naturally be a battle between the two powers.

Half price, million performance

The benefit of full electrification is that the performance of the previous million-class car can now be achieved "casually" by electric vehicles. BMW's M5, after tax is close to 2 million. The 2 million you buy is a 600 hp V8 engine, zero hundred acceleration within 4 seconds, quite powerful. But now, it only takes 400,000 yuan to buy the Zhiji L7 of 03.87 seconds, or the WEILAI ET7 of 003.3 seconds 8. So, would you still consider the BMW M5?

The 400,000-class luxury car market was torn open by TA

There is no doubt that strong power needs to complement a strong chassis, and in the face of the current high-end electric mass production car that can easily exceed 500 horsepower, the adjustment of the chassis must be a very important issue.

Weilai has the foundation of racing, and the chassis adjustment should belong to the first echelon among the new forces. However, there is still a difference between the tuning of the track and the mass production car, and Weilai did not do radical performance adjustments on the mass production car, but adopted a relatively conservative partial comfort adjustment.

After the engine and gearbox are gone, the advantages and disadvantages of the electric vehicle's driving texture will be directly conveyed by the chassis, so those electric vehicles that do not pay attention to chassis adjustment will have an "unreal" feeling when driving. A good chassis should be tight and textured without losing comfort.

The 400,000-class luxury car market was torn open by TA

With a traditional OEM heritage, the Zhiji L7 has an absolutely serious attitude in chassis tuning and a strong chassis engineering team. At the same time, out of the original intention of subverting the rules of the industry, Zhiji Automobile joined hands with the Williams forward-looking engineering team to specially adjust the chassis of Zhiji L7.

Zhiji L7 released some data, let's feel it, its steady-state maximum lateral acceleration reached 0.968G, elk test more than 80km/h, for reference, this is basically similar to the Porsche 911 sports car.

Coupled with the CDC continuous variable damping damping system, the Zhiji L7 can adjust the suspension damping size to adapt to various road conditions in an instant of 10 milliseconds, and synchronization can also bring users a stable and advanced driving texture.

The 400,000-class luxury car market was torn open by TA

With the blessing of Pirelli's customized high grip and zhiji L7 high-performance brakes, it can achieve the shortest braking distance of 32.69 meters and 100 kilometers in the same level.

In addition, the Zhiji L7 is equipped with the four-wheel steering technology used in the top luxury cars, and the turning radius is only 10.8 meters, which is comparable to the flexibility of the A-class car, so that the Zhiji L7 can travel on any urban road with ease. This technology may become the standard on medium and large high-end cars in the future, and the lack of WEILAI ET7 in this regard is somewhat regrettable.

Not human, more like people

The current intelligent driving has two directions, one is a pure visual solution, and the other is a lidar solution.

In specific scenarios, both schemes can achieve theoretical L4 level automatic driving, but it abandons the actual application scenarios and the restrictions of laws and regulations, in fact, the intelligent driving used on the road now, L2 level is enough.

The 400,000-class luxury car market was torn open by TA

But there are still many manufacturers that claim to lay out the future, the new car is equipped with multiple lidars, and the L2 level function is used after the road, and consumers also need to pay for these redundant designs.

The same is true of chips.

There is a set of data in the field of intelligent driving, 10TOPS computing power can achieve L2 level intelligent driving, L5 level only needs more than 1000TOPS computing power. At present, each company is in the sprint stage of L2 to L3, Weilai ET7 directly on the 1016TOPS hashrate, and although the computing power is strong, it is also questioned as "excess performance".

The 400,000-class luxury car market was torn open by TA

Zhiji IM AD does not have "impulse consumption", and knows that the most appropriate is the best. The computing power of Zhiji L7's current products has been able to cope with most scenarios, and has also been actually practiced in many first-tier cities, with nearly 200 kilometers without taking over.

Relying on the artificial intelligence super algorithm, Zhiji L7 can do more and more intelligent. Each route passed is written down, and the next pass will be iteratively upgraded to the intelligent driving until it is fully mastered.

The 400,000-class luxury car market was torn open by TA

Intelligent interaction is more diverse

NIO's NOMI robot takes human-vehicle interaction to a new level, looking like an emotional driving assistant, which is NIO's understanding of improving the interactive experience.

Synchronously, for the car, can the interaction also extend from the inside of the car to the outside of the car? In addition to horns and flashing headlights, what does the driver rely on to be able to communicate effectively with the outside world?

The next-generation smart lamp technology of the Zhiji L7 is equipped with a 2.6-megapixel DLP digital projection headlight, combined with an AI vision chip with 3 TOPS computing power, which can project pattern information to the front with high brightness and high precision.

The 400,000-class luxury car market was torn open by TA

The ISC intelligent interactive light group is composed of 5000+ LED units, which display rich graphics and animation effects through highly integrated independent LED pixel control.

For example, the simplest way to say hello, thank you, and give way to pedestrians can all be achieved through lamp language. Relatively complex can expand the possibility of more interactive scenes by customizing personalized exclusive light language.

Such a brain-opening design is really refreshing.

There is also Tomoji's first Carlog, which has three billion pixels and a distortion-free camera experience. What you see and hear during the trip can be quickly processed with one click with the master template to generate immersive AR effects in time. After the film is completed, it can be uploaded with one click and shared to social platforms such as IM APP and Douyin.

Invisible duty

After the outbreak of the epidemic, in response to respiratory health problems, PM2.5 filtration devices have become an essential configuration for new cars. But in the post-pandemic era, it is clear that a single air filtration device cannot be used to meet consumer demand.

As a new force at the top level in China, NIO naturally attaches great importance to the health of the carriage, and the interior of the NIO ET7 adopts a very environmentally friendly renewable rattan wood to make the carriage more pure.

Zhiji has done more extreme work in this regard, creating a unique pure taste workshop in the world. Before each L7 leaves the factory, its interior parts will be ventilated, deodorized and removed in the world's first pure taste workshop of Zhiji L7, completely refreshing the air quality standards in the whole industry.

The 400,000-class luxury car market was torn open by TA

Combined with the intelligent algorithm of Zhiji L7, it can also monitor the PM2.5 in the car in real time after leaving the factory, and intelligently open the filtering function. The smart After Run function also automatically and continuously ventilates and dehumidifies and prevents mildew after parking.

Zhiji is carefully caring for the physical and mental health of users in every link, and it is these invisible guardians that can better reflect the sense of responsibility of the enterprise.

High-end also needs to be cost-effective

The introductory version of Zhiji Automobile has arranged a large-capacity battery of 93kWh, but interestingly, Zhiji has also launched "data rights obtained through the contribution of driving data, upgrading the next generation of super high-end energy batteries, who is really fragrant?" glance. ”

What moved me the most was Zhiji Automobile's latest couture service brand IM Care. After the release of "IM Care One Key", the top management of Zhiji Automobile Company took the lead, listened to the voices of users, mobilized enterprise resources, and quickly gave the rights and interests of iterative upgrading. Including providing a series of "lifetime" service rights for angel wheel and A round users that far exceed the head players including Weilai, zhiji users have called out to the community.

The 400,000-class luxury car market was torn open by TA
The 400,000-class luxury car market was torn open by TA

For example, in terms of warranty, angel wheel and A-wheel users can enjoy the two-choice one-choice warranty scheme of "whole vehicle and three electric lifetime warranty" or "vehicle and three electric are 8 years or 240,000 kilometers warranty and receive 20,000 crystals". Among them, angel wheel users can enjoy the "permanent exclusive rights and interests" of Zhiji Automobile, and later change to other Zhiji models, and can also enjoy the "two choices and one warranty" program.

In terms of charging, angel wheel users enjoy "lifetime" 3,000 degrees of public charging piles per year and unlimited brand self-built pile charging rights. Not only is the quota higher than other brands, but it is more flexible and more accurate than the number of power exchanges provided by WEILAI.

In terms of interconnection, angel wheel users can also enjoy "lifetime" free traffic, and A-round users can enjoy lifetime 8G/month or 15G/month (Carlog models) entertainment traffic.

In addition, there are lifetime free roadside assistance, lifetime free maintenance and delivery and door-to-door service.

The 400,000-class luxury car market was torn open by TA
The 400,000-class luxury car market was torn open by TA
The 400,000-class luxury car market was torn open by TA

summary

The product strength of WEILAI ET7 is quite compact, and the Zhiji L7 is not a good stubble, and the 400,000-level high-end pure electric car market will be very exciting. The genes of traditional OEMs make zhiji L7 pay more attention to chassis tuning, relying on the special tuning of Williams' forward-looking engineering team, Zhiji L7 has created a million-level coupe driving pleasure.

In terms of intelligent driving, Zhiji L7 is also relying on excellent software and hardware capabilities to create a system like a human old driver, and with the development of scene interaction, Zhiji L7 can also bring more convenience to drivers.

Most importantly, Zhiji adheres to the people-oriented, released the "IM Care one-key" service brand, feedback users from multiple dimensions, and share dividends with users.

In fact, after electrification enters the second half, only the service cannot be copied, and only the products that are well known to high-net-worth users are worthy of recognition.

The fight between Zhiji L7 and WEILAI ET7 this year must be quite exciting.

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