In recent years, there is a word that has been very popular - rice circle culture. In the past, for a certain star, everyone paid attention to his works, and now, a huge circle has been formed around this star, automatically collecting disciples, automatically resisting all kinds of unfavorable information from the outside world, being in the entertainment circle, but there are quite a lot of jianghu atmosphere.
In fact, the so-called rice circle culture is not a new thing, and it can even be said that it is everywhere.
The sudden rise of Xiaomi mobile phones ten years ago is a typical rice circle marketing, "the art journey of a steel plate", "ten cores and double stems", "playing airplanes faster, secretly shooting is also clear" such copywriting, out of this circle will be laughed generously.
The biggest food circle in the automotive industry is Tesla.
Seriously out of sync with the body proportions, the tear-jerking interior, the front face of the eyebrows, put on any brand is a disaster, but it has a fairy-like effect on Tesla, and the power of the rice circle is so powerful.
Recently, Tesla's long-rumored electric pickup truck Cybertruck mass production version of the picture began to go viral on the Internet, while the order volume has reached one million, and the strongest rice circle in the history of the automotive industry will be expanded again.
A live car video shot by overseas media
The production car is quite normal
Americans love pickup trucks, and everyone knows it, so how can Tesla, with its electric car every second of air, not have a pickup truck? As early as 2019, the news of Tesla Cyberruck has been flying all over the sky, but it was not until recently that its mass production version of the picture really broke out.
The first time I saw a picture of the production version of the model, fans exclaimed: Is this the legendary buyer show and seller show?
First of all, the body size is small, the original publicity photo in the Cyberruck is too arrogant, even as a full-size pickup truck, it is also too big, according to the width of urban roads in Europe and the United States, this turn is a road closure.
The production version of cyberruck has shrunk significantly and looks like a car rather than a road fighter. Driving a Transformer on the road is also shocking to put in the United States.
Secondly, the front face has also been finely decorated, the overall outline of the fully enclosed type has not changed, but it is obviously rounded a lot, and the shape of the sharp teeth on the propaganda map has converged a lot, which can ensure that when it accidentally bumps into pedestrians, it will not poke a few transparent holes in the person.
It's also worth noting that the production version of Cyberruck adds a huge front wiper, which is almost the same length as the entire windshield, and the passengers sit in the car, sweeping the sky wide.
In addition, the Cybertruck production version reluctantly added rearview mirrors. Musk said it was in response to regulation, and users could easily take it down.
The rearview mirrors were removed because Tesla believed that its car had high-end autopilot features, and the rearview mirrors were purely cosmetic. But Musk publicly admitted last year that Tesla's autopilot is only L2 level, so let's put it on and don't joke about your own life.
At the same time, its tires have changed. The Tesla Cyberruck in the previous promotional photos has adopted large-size all-terrain tires, and the mass-produced version has become a small-size ordinary off-road tire. It's time for mass production, and everything has to be done slowly.
Or roll out different size versions
Tesla Cyberruck has attracted much attention since its release, and in addition to the sci-fi exterior design, there is also a huge body size.
But no matter how shocking the design is, the car still has to be sold, and it must adapt to the customs and relevant laws and regulations of various places. If nothing else, it is difficult for this car to drive into the urban areas of big cities when it comes to China.
Recently, it has been reported that Cybertruck will launch two versions, the large-size version is aimed at the US domestic market, and the small-size version is aimed at other parts of the world, which is about 15%-20% smaller than the large-size version. It is unclear which type of mass-produced model it is.
Or start mass production in 2023
Musk is definitely a master of playing network marketing, this car has been concerned about its listing time since its release in 2019, but it has only now released a mass production version of the picture.
In August 2021, Musk announced that it had postponed its production schedule to 2022, and later announced that it would be postponed until the end of 2022. However, from the current situation, large-scale mass production in 2023 is a more reliable time period.
It takes 4 years for a car to be released to mass production, and Indians are calling it insiders.
Write at the end
Or should we thank Tesla, which shows a new way of playing for the entire industry, and several renderings can make fans want to die for several years in a row, which has to save money. As for what buyer show, seller show, as long as Tesla made it, who cares about this.