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If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

The vigorous development of new forces in China's new car-making and new energy industry has naturally led to the development of the global new energy industry.

Whether it is Volkswagen's ID series, Toyota's upcoming electric vehicle family, or the domestic new power car industry, the development model of this round of new energy power models is almost always based on the concept of the Chinese market demands - although most cars are called globalization.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

However, in this round of new energy power product architecture, there is a very independent category, which is independent of the demand of the Chinese market, that is, the electric pickup truck that is gradually becoming a climate in the North American market.

After Tesla released the Cyber truck, latecomers began to emerge one after another, instantly making the market hot. And this relatively independent field of electric vehicles in China is indeed a bit interesting.

▌ Ford F150 electric version: This is like the Wuling God car has an electric version

In the North American market, the Ford F150 is the absolute sales champion.

For an ordinary American family, there can be no Corvette's American spirit, but it must not be without F150, Americans buy F150 is not to buy a car, generally like changing Apple mobile phones, this generation can not be used, change hands and buy a new generation.

Ford does not need to consider the difference between the stock market and the incremental market on the F150, and this consumption inertia that has been formed for a long time makes the Ford F150 come with its own sales halo.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

So, when Ford said a few years ago that Ford would launch an electric version of the F150, the electric pickup truck also received the attention of the vastest number of users.

This kind of attention is not the same as the fresh attention of Tesla Cyber Truck, which is a real market attention that can be converted into sales.

As the new car research and development project continues to advance, the electric version of the Ford F150 Lighting will also be officially released this spring, and the latest information is that the electric version of the Ford F150 Lighting is undergoing extreme cold testing in Alaska, and Ford has also released some teaser videos on this occasion.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

Different from the fuel version of the Ford F150, the emergence of the electric motor has greatly liberated the space utilization rate of the Ford F150 Lighting and improved the driving performance of the vehicle.

Similar to the traditional electric vehicle layout, the electric version of the Ford F150 Lighting also uses the front and rear axles driven by independent electric motors, and the layout of the mid-battery.

Two separate electric motors drive, unlocking more ways to drive the F150 Lighting, in Ford's words, the car feels like having two engines installed.

In extremely cold snow scenes, the all-electric power also has a millisecond-level driving force response and quickly changes the driving power of the wheels.

Compared to the fuel version of the model, this electric Ford F150 Lighting can use the traction control system more accurately.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

You see, compared to the Tesla Cyber Truck, which is still not delivered in the concept stage, the Ford F150 Lighting can be said to be the most grounded and most potential model in the field of electric pickup trucks in North America.

The key is whether American consumers, accustomed to large displacement, will accept the current electric F150 Lighting.

As a traditional model that has formed a consumer inertia, the clash of ideas that will erupt on the electric version of the Ford F150 Lighting can explain many problems in the era of electric vehicles.

Rivian R1: American Xiaopeng

Tesla's success has brought a template for success to technology companies around the world.

So it's not just Wei Xiaoli who has been bred in China's auto industry, but also companies like Rivian in the U.S. auto industry.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

The Rivian R1 series is the highest series of new cars in this round of new energy products in North America.

According to the plan, two models in the Rivian R1 series, the Rivian R1T and the Rivian R1S, are expected to be officially delivered next year. Among them, the Rivian R1T adopts the pickup truck configuration, while the Rivian R1S adopts the configuration of the SUV.

Unlike traditional pickup trucks, the Rivian R1T uses a platform with a load-bearing body structure, and at the same time, this platform is also optimized and adjusted specifically based on the product attributes of electric vehicles, which is often referred to in the industry as skateboard platforms.

This structural feature completely magnifies the structural design advantages of electric vehicles, and raises the utilization rate of space from the low level of traditional non-load-bearing body pickup trucks to a very high level.

One of the most emblematic advantages is the additional side storage space in the Rivian R1T's body and cargo compartment connection area.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

The advantages of the skateboard platform determine the diversification of the Rivian R1T in the power layout, and the lithium-ion battery in the middle efficiently uses the space under the floor of the vehicle.

In particular, it is worth mentioning that the Platform of rivian R1T provides a four-motor layout scheme with full consideration for the future use of the wheel motor when defining the motor layout.

Of course, the currently released and upcoming Rivian R1T is still a dual-motor version of the front and rear axle layout bridge motors.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

According to the existing information, the Rivian R1T will provide three models with a range of three endurance options, the full range of the basic version is about 420 kilometers, the medium version is 512 kilometers, and the long version is 640 kilometers.

Unlike the electric Version of the Ford F150 Lighting, the Rivian R1T plays a new pickup concept.

This concept will unlock a lot of traditional pickups to play. The North American market is no less concerned about this car than the Tesla Cyber Truck.

Tesla Cyber Truck: Apple in an electric car

In the early years, when Tesla's boss Musk attracted a wave of geek engineers to develop Tesla with his personal charm, the brand's creativity was as hopeful as the rockets they launched.

When the Tesla Model series has been sold all over the world, the Tesla Cyber Truck is an important model that makes people recall the freshness of Tesla.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

Because, this car is doing really weird.

The body and body profile, which are completely constructed of geometry, have caused traditional designers who have been studying the beauty of curved surfaces and the beauty of shapes to drop their glasses.

The completely sci-fi image once appeared only in the cheap props of science fiction films, and Tesla turned imagination into reality this time.

The pickup truck's cargo box is fully integrated with the body on the CyberTruck, and even from the side, it is not possible to find the existence of such a cargo box.

Not to mention, it is simply those tough polylines and surfaces that challenge almost all the safe collision regulations in the world.

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

Therefore, these different places make people full of expectations, although they still have not delivered users.

The conjecture based on the gameplay derived from Cyber Truck, such as what trailer solution and caravan scheme, has also begun to become popular around the world.

How to say it, this car has opened everyone's brain hole.

▌ American electric pickup: Play is scene-based

If you don't pay attention, the electric pickup truck will dominate the pickup truck market in the old United States

In the North American market, pickup trucks have a very high share, and this extremely high share also makes the pickup truck culture in North America derive the demand for multiple scenarios.

Therefore, whether it is the old Ford, or the backward Rivian and Tesla, developing new gameplay on the scenario-based route is the main idea of north American electric pickup trucks.

Well, it's like the new forces in China are talking about autonomous driving.

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