A few days ago, Ford China opened the F150 reservation, and the past is not the same, the new F150 Raptor uses a new online booking, through Ford's newly opened small program "Ford Pickup Camp", log in, fill in the information, and pay 5,000 yuan of intention to pay, you can book a new F150 Raptor. The premise is: if you can log in.
Due to the unknown "reason" caused by the collapse of the Mini Program, the original booking work on February 25 was postponed to March, but even on March 1, Che Shijun was also excited, tried to book a case, only to find that even the simple step of the Mini Program login showed busy, unable to operate, let alone booked. This situation was not until 11 p.m., but despite this, Che Shijun was not dead hearted, and in the next morning, that is, around 8:30 a.m. on March 2, he tried to log in again, and it was still displayed in the queue, until noon on March 2, Ford China announced: The booking work was completed and the reservation channel was closed. In Che Shijun's heart, 10,001 "alpacas" were running wildly.
When the current F150 Raptor was still on sale, Che Shijun already liked this model quite a lot, but Guangzhou's restrictions and 15 years of effective service life did block Che Shijun's great enthusiasm. However, with the launch of the new model, various improvements and optimizations have made Che Shijun have a greater impulse to have one, but it is clear that Ford China's booking work this time not only hinders my enthusiasm, but also blocks the enthusiasm of more consumers.
I believe that friends who have a little understanding of the Ford F150 will know that from the cash model, domestic consumers have pursued the F150 Raptor, for 3 reasons in the eyes of che Shijun: the appearance is domineering, the price is cheap (the price of an X5), the off-road performance is unparalleled, that is, with these 3 bright blind characteristics, the current F150 Raptor has been in a state of price increase, less than 60,000, and the price increase once reached more than 200,000 last year. That is to say, because the cash can be increased by 200,000, the new F150 Raptor that has not yet entered the domestic market cannot go to heaven? A word to describe it is: to buy, is to earn.
The launch of the booking mini program is originally intended to isolate the "scalper" from booking a large number of cars and avoid the loophole that ordinary consumers cannot book cars. But I'm dead curious, "scalpers" can't have mobile phones? "Scalpers" can't have relatives and friends? "Scalpers" can't have a squad of subordinates? This so-called loophole of eliminating the "scalper" grabbing goods is a mentally retarded move in the eyes of Che Shijun.
Why is it mentally retarded? The reason is very simple, read the article you, or even Ford China's employees, it is estimated that they have already thought of it, that is, anyone can wait for the reservation, which is put in the case that anyone can book a car, Ford China, why do you talk about eliminating the "scalpers" from hoarding cars?
Another suspicious point is: in recent days, I have seen some Internet celebrity car critics have successfully booked the new F150, and the booking page screenshot was published, I would like to ask the media peers who have booked the car, are you so simple to log in and fill in the information? Isn't there a situation where I can't log in? Or have you said hello to your colleagues at Ford China and taken shortcuts that no one else can take?
If Ford China really adopts this fair, just and open booking work, then for consumers who actually buy the F150 Raptor, I sincerely congratulate you and sincerely congratulate you, because Che Shijun really thinks that the F150 Raptor is a very good car. But I still want to say a word to changan ford dealers: I have wronged you.
Changan Ford's dealers have not had a good life in recent years, and the exaggeration is that it is very difficult. I believe that auto media who understand The Chinese auto market can see it. When the second and third generations of Fox were sold, dealers certainly lived a very moist life. However, the new fourth-generation Fox's full-scale street pounce, and the entire Changan Ford model have jumped off the building, and now the only model with some profit is the Explorer's medium-sized and large SUV. To put it mildly, to find a model that can support profits, in the showroom of Changan Ford, there are too few. The F150 Raptor is the only life-saving straw, if a store, a month can be on 2 F150 Raptors, it is a big pie, because the price increase money is in the pocket of Changan Ford. But helplessly, Ford China changed the F150 Raptor to online booking, and kicked the "nectar" that was about to fall into the mouth to the "scalpers".
Why do I say ford kicked the F150 Raptor to the "scalpers"? We may wish to take a look at another domestic car, which is also very popular, and also uses online booking, that is, Cyber Tank 300, the original price of 308,000 yuan tank 300 upgrade, in the second-hand car market has been speculated to 450,000, and even has a high price of 500,000. Although the tank official has repeatedly spoken out: only the first owner can get such a warranty and warranty, but it still can't suppress the high price of the Cyber Tank 300 in the second-hand car market. At the same time, a large number of net red car critics seem to know what the way is, and they can book the Cyber Tank 300 at the original price, which is weird.
Although Ford China has not yet announced the after-sales and warranty methods of the F150 Raptor, this does not prevent this F150 from quickly entering the second-hand car channel after the "first owner" completes the payment and licensing procedures, and the price is increased by 200,000, or even 300,000, sold to the second owner, Changan Ford dealers are destined to lose a lot of profits in this circulation link, so I say that Changan Ford dealers see Ford China "selling" F150 raptors like this, which is the teeth of fire.
Ford China, Changan Ford, in recent years, some operations, really let the car jun who understand the Chinese car market feel inexplicable, a good Fox using three cylinders, self-abolition martial arts. Mondeo, who can compete with Accord and Magotan, disappeared directly after the rebranding. Explorers with good profits, the production capacity has not been able to go up. The F150 Raptor of Profit Cows, the shipment of zheng'er Bajing 4S stores is even less than the amount of parallel imports. All kinds of riotous operations make Che Shijun feel: You Ford still play Mao Mao? It's not that consumers don't like you, it's that you Ford self-deprecating martial arts.
In view of the so-called "original intention" launched by the F150 Raptor Booking Mini Program, and there are too many "technical reasons" in the entire booking process, if Che Shijun is not mistaken, Ford China will cause greater scolding in the follow-up delivery process of the F150 Raptor, in addition, Che Shijun is also quite looking forward to the delivery of the new car, the new F150 Raptor, in the second-hand car market, how much will be increased, we will wait and see.
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