Nowadays, the new generation of F150 Raptor blind booking activities, encountered consumer robbery, has twice let the official booking channel collapse and close the news, brushed up the major social networking sites. The pickup trucks sold at half or six hundred thousand yuan at a higher price are so hot, it is really shocking, are the Chinese people really stupid and have more money?
1. The Ford F150 Raptor is looted
The new generation of F150 Raptor, originally scheduled to open reservations on February 25 in the WeChat mini program "Ford Pickup Camp", the new car is expected to start delivery at the end of the third quarter of 2022. Without publishing any price information, the program crashed that day due to too many blind orders and high-frequency visits that were higher than expected. Ford officials had to upgrade the stability of the program and opened reservations again on March 1, with orders exceeding 2,000 vehicles in three hours. Unexpectedly, "the number of orders is still extremely hot", and Ford officials closed the booking channel for the second time on March 2.
2. These two reasons are critical
Ford Raptor has been in China for so many years, and it is the first time to see such a hot scene. As the global pickup truck overlord, Ford F-series pickup trucks have become the world's best-selling pickup trucks for nearly 40 consecutive years, with more than 700,000 units sold in the United States alone. Since 2017, Ford officially imported the F-150 Raptor into the Chinese market, it has relied on its strong appearance and excellent off-road capabilities, so that sales are hot, a car is difficult to find, and it has many fans and fans in China. The F-150 Raptor, which costs more than half a million yuan, belongs to the niche market after all, why is this booking so sensational?
First of all, this booking event, the new F150 national unified price, basically stuck the dealer's price increase behavior, and will certainly be cheaper than the parallel import channel to increase the price. For real buyers, through this reservation, they can buy at a price of more than 100,000 yuan cheaper than the market price, which is bound to cause crazy robbery. Secondly, for people who do not really want to own birds of prey, such as dealers or scalpers, if they grab a quota and then resell to make a difference, they can also have tens of thousands of yuan of income, why not enjoy it?
3. Are Chinese people really stupid and have a lot of money?
It can be seen that the Chinese people are not really stupid to buy raptors, but they are just to buy them at a lower price. It is reported that the new generation of Ford F-150 Raptor is a two-row cockpit model, with body length, width and height dimensions of 5930 mm, 2199 mm and 1992 mm, and a wheelbase of up to 3694 mm. In terms of appearance design, it inherits the strong appearance of the previous generation model, the blackened middle net, the sky-shaped engine cover is equipped with a black decorative cover, black steel front and rear bumpers, more concise headlights, a wider lower guard plate, and is full of strong wild taste everywhere.
In terms of performance, the new F-150 will be equipped with a 3.5-liter EcoBoost twin-turbo engine, with a maximum power increase of 450 horsepower and a peak torque of 684Nm, which will be more powerful. At the same time, thanks to the further optimization of the 10-gear automatic transmission, the comprehensive fuel consumption has been reduced by 10%, as low as 11.5 liters / 100 km, and the theoretical maximum endurance is as high as 1185 km under the support of the 136.3 liter large-capacity fuel tank. In addition, for the first time, a tailor-made new five-link rear suspension system is used to promote the vehicle's off-road performance again.
It is worth mentioning that in the past, consumers could buy both Changan Ford and imported Ford models under the banner of Changan Ford, including F150 imported models. The import channel of the new F-150 chose the newly established Jiangling Ford as a service provider, rather than Changan Ford. In the past two years, it is rumored that Jiangling Motors has been planning to introduce Ford high-end pickup trucks for domestic production. Now that the new F-150 is under the Jiangling Ford umbrella, perhaps this is a hint at the above rumors. Once localization is achieved, the price of F150 will certainly be greatly reduced, from the current more than 500,000 to 400,000 range.