The development of electrification in the automotive industry has gradually brought electric pickup trucks into people's sight. Along with the recent hot topic of RV camping, electric pickup trucks have also become the focus of discussion. On the one hand, many people think that multi-motor-driven pickup trucks have strong mobility and excellent off-road capabilities, which may be a trend in the case of favorable future clean energy policies; on the other hand, many people believe that there are very few places to provide charging piles in the wild, and driving electric pickups to camp or off-road, supplementary conditions will produce great constraints. In fact, pickup trucks in the mainland are still commercial tools for a small number of people, not to mention electric pickups; and in the United States in the western hemisphere, electric pickups have become a sought-after commodity and have become an emerging toy.
Ticket-skipping Tesla Cyberteruck
Less than a month after its release, the orders exceeded 250,000. Nearly 3 years after its release, the production version has arrived. To this day, Tesla Cyberruck's global popularity continues unabated. Not long ago, the Tesla Cyberteruck mass production version of the repeated ticket jump was unveiled, and this time it may not be far from the real mass production.
No matter how fanciful Tesla Cyberruck has, at least it needs to be truly mass-produced to uncover the difference. Tesla is ostensibly selling electric vehicles, but in fact it is selling a new concept of life. At present, those who like it and those who do not feel for it form two distinct factions. Perhaps controversial to get noticed. For potential users of Tesla pickups, they need an interesting toy, not a balanced electric car. Cybertruck's extreme power and practicality, coupled with unusual design ideas, are enough to impress all kinds of "players". Importantly, its entry-level pre-sale price is relatively close to the Ford F-150 Lighting. Is it you, how would you choose?
Exploding Ford F-150 Lighting
Tesla Cyberruck is indeed a subversive product, but unlimited ticket jumping is difficult to accept, but everyone will not be lonely. Because in the US pickup truck market, the status of the Ford F series can not be shaken, and it must be right to choose the F series pickup truck. The newly added pure electric model, the F-150 Lighting, is very popular in the United States, and even once exploded.
Officials called the F-150 Lighting the strongest F-150 in history, even more powerful than the third-generation Raptor. Although the F-150 Lighting is not as fanciful as Tesla's Cyberruck, this down-to-earth pure electric pickup truck is still a sought-after commodity for American consumers who like to accept new things but are equally rational. What's more, with the U.S. president's platform, there's no reason for his supporters not to buy it, right?
Resurrected HUMMER EV
Nowadays, you can see fierce characters such as Lamborghini Urus and Aston Martin DBX on the street, and you can also see noble SUVs like Rolls-Royce Cullinan and Bentley Bentayga. However, 10 years ago, it was the Hummer H2 that played this role. At that time, the Hummer was the symbol of the million-class luxury car in the minds of the Chinese people. However, because some sub-brands were heavily indebted, GM eventually chose to discontinue the unprofitable Hummer series. 10 years later, GM has revived the Hummer at the dawn of the electrification era, and fans can see HUMMER again, thanks to the Ultium Aotene platform.
Of the 130,000 orders for HUMMER EVs (which include HUMMER EV SUVs), more than half chose the pickup truck version. Compared with the other three models we introduced, its order volume is indeed less than the hanging teeth. But it's important to know that the HUMMER EV starts at $79,995, the highest of the models we're introducing today, and you can buy a Cybertruck plus an F-150 Lighting for the same price. Therefore, it seems that it is not easy to have close to 70,000 orders, and American consumers still have considerable feelings for "HUMMER".
Trendy Rivian R1T
The RIVIAN brand may not be familiar to everyone. In fact, since Tesla "returned home with a full load" on the stock market, many creative companies have also begun to get support from the capital community. RIVIAN is also one of the new power brands in the United States, which was founded by Scarlink in 2009. Last year, RIVIAN's listing won the sixth largest IPO in U.S. history and became the world's seventh-largest automaker. Wall Street has a high opinion of RIVIAN and believes it has the potential to overthrow the established car companies. As the first model of RIVIAN, the RIVIAN R1T is not a vegetarian either.
With the help of four motors, the RIVIAN R1T can make a U-turn on the tank in situ, you can refer to the video below.
RIVIAN and Weilai are somewhat similar, also in the construction of the ecosystem, with a kind of Americans very like the membership system for everyone to build a car owner platform. At the same time, you can also buy some vehicle-specific accessories and peripheral products in the mall. In an interview with RIVIAN CEO Scarlinch in 2020, he said that in 2022, a compact pure electric SUV will be launched in China and Europe, and it may be produced locally. But there are indications that RIVIAN is still some time away from coming to the Chinese market. However, if the RIVIAN R1T is introduced domestically in the future, will you pay a price that exceeds the F-150 Raptor to buy it?
Editor's comments: Pickup trucks are in high demand in the U.S. market, and they are also very involuted. The Ford F Series, which has always maintained a leading position, is gradually being caught up by MODELS such as RAM and Sorod. Electric pickup trucks are gradually entering the lives of Americans, whether it is the imaginative Tesla Cyberruck, the new generation of RIVIAN R1T, or the veteran Ford F-150 Lighting, HUMMER EV, as long as it is practical enough to withstand the test, the US market will show its highly inclusive side. As for the use of electric pickups, the United States is accelerating the coverage speed of charging piles, and prioritizing the laying of charging networks in some suburban areas, which is undoubtedly a positive for electric pickup truck users. Electric pickup trucks that fascinate foreigners may not work in China for a short time, but the future policy orientation and China's economic development will determine that pickup trucks will have a place in China.