I believe that for many domestic off-road enthusiasts, the mention of Dongfeng Warriors must not be unfamiliar, since its launch, with its wild appearance design and strong off-road performance has been enthusiastically pursued by many off-road enthusiasts. However, it is a pity that the Dongfeng Maverick is built exclusively for military purposes, and its price is as high as 600,000 or 700,000, which is not affordable for ordinary people. However, with the hardcore off-road vehicles in recent years in the domestic fire, as a pioneer of domestic independent brands, how can Dongfeng give up such a large market, so not long ago, Dongfeng Motor announced that dongfeng high-end new energy off-road vehicle project, that is, Dongfeng M Business Department was officially established, which will allow the warriors to shift from military to civilian, thus occupying more market share.
Dongfeng Maverick M50
And the speed of Dongfeng Motor is quite fast, there are already bidding documents flowing out, from the document point of view, Dongfeng Magus M20 civil production line has been put into construction, a total investment of 100 million yuan. After the project is completed, the project can increase the company's revenue by nearly 1 billion yuan and the tax revenue to reach 120 million yuan, which can be regarded as a profitable business.
M20 tender documents
In fact, the wave of operations of Dongfeng Warriors from military to civilian is already left by Hummer, as early as more than a decade ago, Hummer has seamlessly completed the process of "military to civilian". However, there is no information about the Dongfeng Magus M20 for the time being, but from the perspective of positioning, the M20 series is lower than the main model M50 of the Dongfeng Magus. At the same time, this also means that the price of the Dongfeng Maverick M20 after the future listing should be more close to the people, according to reliable sources, the M20 should be pointed to the tank 700 after the listing.
Military version of the Dongfeng Warrior
Write at the end:
The success of the tank brand in creating hardcore off-road models has really made many independent brands shift their attention to the hardcore off-road vehicle, which is not a fierce competition in the market, and Dongfeng Mavericks as a veteran military off-road vehicle, under the double advantages of feelings and performance, the prospects of M20 may be bright.