Subsidies for new energy vehicle companies have risen in price, and Euler Good Cat plans to rise by up to 5,000 yuan from March

Following Xiaopeng, Nezha and other domestic new energy vehicle companies, Great Wall's Euler Automobile will also usher in price increases.

On January 26, an Euler automobile salesman told the surging news that due to the decline in subsidies for new energy vehicles, Euler Automobile will raise the price of its good cat, black cat and other models after February 28, with an increase of about three to five thousand yuan.

Euler Automobile is a pure electric car brand under Great Wall Motor that focuses on the female market, with three main product lines of black cat, white cat and good cat, and the official guidance price ranges from 69,800 yuan to 143,900 yuan. In 2021, the cumulative sales of Euler Automobile in the whole year 135028, an increase of 140% year-on-year, of which Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, an increase of 430% year-on-year.

In an Euler store in Shanghai, a salesman introduced that because the black cat and white cat two series of models do not meet the Shanghai new energy license plate policy, the store only sells Euler good cat series models. At present, the good cat series enjoys the manufacturer's "extension" rights, according to the poster it displays, all users who purchase Euler good cat and good cat GT from January 1, 2022 to February 28, 2022 will save up to 5400 yuan of slope subsidies, the cost is borne by the manufacturer, and users enjoy the same comprehensive subsidy price as in 2021.

Taking the Euler Good Cat GT Mulan Edition model as an example, the price of the model after subsidies when it was officially launched in August 2021 was 135,000 yuan, and the current price of the model is still 135,000 yuan. The salesperson said, "The price will rise soon in the next year, and the price of the Euler good cat will increase by three to five thousand." To enjoy the current price, you have to order before February 28th. ”

Then the surging news reporter called a sales store in Jiangsu Province, the other side said that including good cats, white cats, black cats and other Euler series of models will increase prices at the end of February, "At present, we have heard that the highest rise is 5400 yuan, the specific increase has not received the manufacturer's notice, but has been determined to increase the price." ”

The other party also introduced that at present, consumers can also enjoy a cash package of 3,000 yuan when buying black cat and white cat models, and can enjoy a 950 yuan traffic insurance insurance package when buying a good cat model, etc., but after the Spring Festival holiday, not only will the official guidance price be increased, but the car purchase discount will also shrink significantly.

Price increases due to subsidies decline, and difficulties in delivering cars due to supply chain problems such as lack of cores are the problems faced by many new energy vehicle companies at present. The surging news has learned that Euler Automobile's current delivery cycle is up to 3 months.

According to the above-mentioned sales staff, the current delivery cycle of the Euler good cat series is one and a half to two months, while the black cat and white cat series are 3 months, "the price of good cats is high, and now the core is missing, and the manufacturer will first guarantee the good cat." ”

Prior to this, according to the surging news, Tesla raised the price of the Model 3 rear-wheel drive version and the Model Y rear-wheel drive version by 4752 yuan; Nezha Automobile raised the price of all its models, with an increase of about 2000-5000 yuan; Xiaopeng Automobile raised the price of the subsidy for the entire series of models, ranging from 4300-5400 yuan; BYD Automobile adjusted the official guidance price of dynasty network and ocean network related new energy models, ranging from 1000-7000 yuan.

The Passenger Car Market Information Association said on January 25 that the new energy market was affected by the centralized delivery at the end of last year, and sales performance in early January was weak. Recently, Tesla, BYD and other new energy head manufacturers have increased the terminal transaction price on the grounds of subsidy adjustment, and the impact on new energy sales still needs to be further observed.