In the past few days, the FAW car logo has a high degree of attention on the Internet, with praise and complaints. In fact, the change of the standard is a very normal thing for a car company, after all, the change of the standard can have a positive effect on establishing its own brand image and the user's good feelings for the brand. Today, we are not here to talk about FAW's replacement of car labels, but to take this opportunity to talk to you about which car companies have changed the labels in the past 2021, and see who has changed the most successful car labels and who has changed the most failures.
I have to say that there were many car companies that changed the target of the car last year, not only domestic car brands, but also joint venture car brands. Among them, in the domestic car brand, BYD has changed the standard, in fact, BYD's car logo has been complained about on the Internet, and last year's new BYD car logo gave people a very good visual feeling, a flat design, it looks less low, simple and not simple, it seems to have become the consensus of major car companies in the bid change.
In addition to BYD, the southeast of domestic car brands has also been re-labeled. We know that although Southeast Automobile has not been short in the Chinese market, it is a pity that the current Southeast Automobile is really bleak, but Southeast Automobile still does not want to give up the automobile market, and last year it also brought new car logos and new models. The new logo of Southeast Automobile is not designed on the basis of the original, but adopts the latest style, which looks like a bird shape, and the design is good. I don't know, it remains to be seen whether Southeast Automobile will be able to win some shares in the future market after the rebranding.
There is also a SAIC MG also carried out a bid change, in fact, its brother SAIC Roewe also changed the bid early. MG's new model also looks a lot simpler. However, many people feel that such a car logo has no sense of fashion, it looks a bit decent, and many netizens in the market have complained.
Looking at the joint venture car brands, there were many bid changes last year. Among them, the best response is Nissan, Nissan's car logo has been used in the market for nearly 20 years, and the overall view is indeed a bit outdated. The second new car logo has been flat designed on the basis of the existing one, giving people the feeling of both recognizability and very fashionable. Many netizens also said that Nissan's car logo is really good, and last year's sales of Dongfeng Nissan were 1134889, and millions of sales were indeed not bad.
There is also a joint venture car brand, and Kia has also carried out a rebranding. The new car logo looks very good, it can be seen that the new car logo is also an English interpretation of "KIA", but compared to the old car logo, it looks fashionable and has a sense of technology. However, it is a pity that Dongfeng Yueda Kia has disbanded, and Kia's fate in the Chinese market is also confusing. The last thing to say is that SAIC-GM also used a new car logo last year, and the changes adopted by it as a whole are not very large compared to the previous changes, and the visual feeling has become more fresh according to the official interpretation, and there is a meaning of transformation to electrification. However, because SAIC-GM has many brands, SAIC-GM's car logo will not be used on specific models, so it has no impact on our partners.
It can be seen that in 2021, many car companies have changed their bids. This 2022 has just come, I don't know which car companies will also change the standard, and there is already FAW. And last year, everyone said that so many car companies have changed the bid, who is the most successful to change, who is the most unsuccessful to change? Is it controversial that Nissan was the most successful and MG was the most unsuccessful?