I remember that when Lingdu was just listed, SAIC Volkswagen positioned it as the first fashion wide-body car in China, and the competitor object was faw-Volkswagen CC, but this positioning was left behind, and the goal of benchmarking Volkswagen CC was not completed.
Clear-eyed people know that Volkswagen CC is produced by the Passat platform, and laymen can also see the frameless doors of Volkswagen CC, and the consensus is that CC is a very standard coupe, and it is a unique coupe in the 200,000-300,000 range.
The old Volkswagen Lingdu belongs to the Sagitar platform products, and does not have any of the characteristics of a coupe, strictly speaking, it can only be regarded as a "fashion wide-body Sagittarius".
Therefore, even if Lingdu has a lot of absolute sales, it has never been the main model of SAIC Volkswagen, and the real confrontation with Sagittarius is Langyi.
Until the end of 2021, the new generation of Lingdu finally debuted, and this appearance also means that Lingdu's product is truly independent of the original SAIC Volkswagen system.
In terms of appearance, it copied almost all the elements of Volkswagen's future electrified concept car. Even the limelight of the frameless doors has been stolen by the overall shape.
The appearance without slot points, with the hatchback tailgate, coupled with the frameless car door, has a kind of "God blocks the killing of God, Buddha blocks the killing of Buddha" momentum.
Although the product class is still an A-class car, the new Lingdu may be able to win any more in the market than the Volkswagen CC. After all, the price of Volkswagen CC has risen to the 300,000 range. Maybe all people really want is styling, and CC's pricing range is taken away by the BBA.
If the pre-sale price of Lingdu is in the range of 130,000-180,000, it can meet all the needs of people for a Volkswagen Coupe-style car, and in this area, there will be no more high-end brands affecting its market share.
Even in the A-class car, this price is not cheap, but it can also capture the confidence of many coupe fans, just like the hard-to-find Lynk & Co 03+, selling that is the momentum.
Of course, this car also has shortcomings, that is, the interior design, slightly hasty, although deliberately avoiding the traditional Volkswagen interior style, but the design of the double horizontal screen somewhat destroys the integrity of the coupe, which is the result of a compromise that oscillates between sports and technology.
Who has the biggest impact on this car after its birth. Volkswagen CC? I think not, maybe because of its pricing problems, sales far exceed the volkswagen CC is an inevitable, but after all, the product positioning is not the same, so CC will not be robbed of users because of lingdu.
I think that the emergence of the new Lingdu should really affect the self-owned brand high-end car products that have just straightened their waists. The first to be affected is the Lynk & Co 03.
Because in addition to the 03+ uses a high-performance 2.0T engine, most of the entry-level Lynk & Co 03 uses a three-cylinder 1.5T engine, which is an undoubted advantage for the 1.4T four-cylinder Volkswagen, in case Lingdu has a 2.0T GT version, it will really be with the 03+ frontal hard steel.
Then there are Changan UNI-V, GAC Trumpchi Shadow Leopard, including the Pentium B70, which is extremely prominent in shape and in line with the performance of coupe standards.
It is estimated that some people will say, does this car not affect the Honda Civic?
I don't think so, the Civic is still a family car after all, although there are various myths and stories, but it will overlap more with Corolla users, and its competitor should be Langyi.
Finally, it must be said that Lingdu, which adopts a new design, also faces a very realistic market phenomenon, that is, it abandons most of the family car user groups.
The reason for this is that the Volkswagen brand gives people the impression of Toyota in China, the mark of stability and practicality is difficult to change, and once the design is beyond the scope of the times, then it is bound to go to a niche.
You can't ask a frameless hatchback Coupe model to become a family car, and its monthly sales can be maintained at 5,000-8,000 units, unless its final pricing is not in the 13-18 million range.
Which car do you think this new generation of Lingdu will be in the market with on-front hard steel?