For PHEV models, users who have not been exposed to it will feel that it is a product of policy or rely on fuel, but the users who buy it are going to go to the "green card".
It has both a pure electric high-quality driving texture and a long endurance performance of fuel vehicles, which solves the problems of emission reduction and mileage anxiety at one time.
The PHEV model is controversial because most of the products just cross the bottom line of 50km, most of the pure electric endurance is in the range of 50km-70km, and only a few can go up to 100km+, let alone more than 150km.
Weipai CEO Li Ruifeng said that with the average daily commuting mileage of first- and second-tier cities of about 38km, most models have to be charged three or five times a week, which is very troublesome for them, which is one of the reasons why most users drive PHEV models as ordinary fuel vehicles.
According to the 2021 survey report, 88% of customers hope that a single charge can meet the needs of a week, which is the 0 anxiety that a user hopes.
According to this mileage to calculate, in order to achieve the convenience of a pure electric vehicle model charging a week, then the pure electric endurance of the PHEV model is at least 170km+, which can fully reflect the high value it brings to the user.
At this time, the new 0 anxiety intelligent electric new category - Mocha DHT-PHEV, finally came.
204km is just right, enough to subvert
On the evening of January 14, 2022, Mocha DHT-PHEV officially opened pre-sale, with a pre-price of 299,000 yuan to 315,000 yuan. Under the "new category" strategy of Great Wall Motors, Weipai has opened up a new track of 0 anxiety intelligent electric travel, refreshed the new height of Weipai models with a value system that far exceeds the price, and achieved commanding heights in the field of PHEV.
First of all, let's talk about the basic parameters, the WLTC pure electric endurance of the two versions of the Mocha DHT-PHEV model is 175km and 204km respectively, which theoretically has fully met the urban commuting needs of the office workers" "charging a week". The pure electric endurance performance of 204km also refreshed the pure electric endurance record of the ideal ONE 188km, which is where its entry into the 300,000 yuan new energy vehicle market lies.
However, the increase in endurance of PHEV models is not as simple as that of pure electric vehicles, and in addition to cost, it is necessary to consider the problem of space layout. For example, the C-RV PHEV model, in order to smoothly stuff a 16kWh battery into the bottom of the car, can only reduce the fuel tank from 53L to 26L; BYD Tang DM-i model, PHEV model fuel tank from 68L to 53L.
The MOCHA DHT-PHEV is equipped with a 39.67kWh large-capacity battery, which is almost twice as high as the 100km+ FEV model on the market. After circumventing the exhaust pipe, an electric four-wheel drive system was also arranged, which shows the superiority of its technology. Zero hundred acceleration only takes 4.8s, WLTC conditions under the pure electric endurance of 204km, the comprehensive endurance of more than 1000km in the full power state, is undoubtedly to refresh the ceiling of the PHEV field.
As the first product of the new category of Weipai 0 anxiety intelligent electric, Mocha DHT-PHEV also deeply integrates the two innovative core technologies of intelligent DHT and coffee intelligence. It is equipped with HWA high-speed driving assistance, NOH intelligent pilot assistance and other high-end intelligent driving assistance systems, which can realize industry-leading intelligent driving such as intelligent up and down ramps and intelligent avoidance sink entrances, making travel easier and more convenient.
The emergence of MOCHA DHT-PHEV provides a better solution for new energy travel in this era, and also brings users a new electric travel experience.
Break down barriers and set benchmarks
Zhu Huarong, president of Changan Automobile, once said: "The future competitors of independent brands are not independent brands themselves, but joint venture brands."
Since its birth, Wei Pai has been going to the joint venture brand. In the era of traditional fuel vehicles, the emergence of Wei brand has broken the monopoly of joint venture brands on the high-end market. Entering the era of new energy, Wei Pai has chosen to deepen the field of hybridization. Completely independently designed and completely independently developed the world's leading intelligent DHT technology, the purpose is to break the barriers of Japanese new energy technology and justify the name of independent brands.
For a long time in the past, the oil-electric hybrid technology, which is mainly Japanese, has long formed patent barriers, and it is difficult for independent brands to bypass related intellectual property problems. With the acceleration of the "new four modernizations" process, the scale of domestic new energy technology and the continuous breakthrough of independent brands, the previously insurmountable technological gap has long been gradually filled.
The significance of the birth of long-lasting intelligent DHT PHEV is to change the old pattern of new energy technology in China and even the world, and break the barriers of hybrid technology led by Japan. With absolute strength, we have broken through the "anxiety" bottleneck in the global new energy field, realized the comprehensive subversion of the performance, intelligence and quality of China's flagship products, and established the image of China's first intelligent electric technology brand.
If the pure electric track is a curve overtaking of the joint venture brand, then weipai has achieved a straight-line overtaking of the joint venture brand on the hybrid track.
Category innovation also needs to polish the label
The birth of Mocha DHT-PHEV has a profound impact on the overall pattern of the industry and even the trend of technology, but more importantly, it has refreshed the brand image and technical labels of Weipai and Great Wall Motors.
Looking back at the high-quality development of Great Wall Motors in recent years, it is actually inseparable from the keyword of "category innovation". In 2021, Great Wall Motors will continue to promote category innovation, through the refinement of consumer demand, from all dimensions to create a new consumer goods category, forming a haval, Euler, WEY, tank, Great Wall pickup truck five major brand matrix.
Haval Red Rabbit, Euler Good Cat GT, Wei brand Machiduo, latte, Mocha, Tank 300 City Edition, Tank 500 and other new products gathered, with strong product power and innovative marketing methods, detonated the entire automotive circle. The multi-point blossoming of products has also brought excellent performance to Great Wall Motors, with Great Wall Motors selling 1,280,993 new vehicles in 2021, an increase of 15.2% year-on-year.
A closer look at the year-on-year growth rate that far exceeds China's passenger car market is actually mostly supported by major new categories such as tanks and Euler, and other sectors are almost non-growth. In particular, the sales volume of Wei brand is declining compared with the earlier years, which is most likely caused by the lack of a label that is bright enough.
Haval has a super high cost performance, the Euler brand is deeply loved by female consumers, the tank has no opponent at the same price, and the Great Wall pickup truck is the leader in the industry. What is Wei Pai? In addition to luxury, technology seems to lack a more eye-catching label, the emergence of Mocha DHT-PHEV is the key to polishing the brand label.
Unlike the "luxury" label, which can be stacked with materials and designs, the core technology relies on the brand's years of precipitation and research and development strength. Long-endurance intelligent DHT PHEV architecture, with many industry firsts, leapfrog leading advantages, interpreting the technical value of technology full, performance leapfrogging, so that Mocha DHT-PHEV multiple data have refreshed the ceiling of the PHEV field, this is the value of technology, this "no one has me" advantage is the core competitiveness.
It is understood that in the future, the entire Wei brand car series, including coffee intelligent series and lattes, Macchido will be successively equipped with the new energy technology, under the empowerment of the new energy architecture with the best efficiency in the full speed domain, the best driving experience and the highest degree of intelligence, multi-dimensional refresh the product performance of the whole car series, and light up the hardcore technology label of the Wei brand. With "0 anxiety intelligent electric" to comprehensively lead the new track, bringing users a new electric travel experience.
According to Li Ruifeng, Weipai and the pure electric BEV architecture of Euler and the upcoming salon form the three major brands of New Energy of Great Wall Motor, helping Great Wall Motor achieve 4 million sales in 2025, and the proportion of new energy will reach 80%.
Bell description
After Great Wall Motors has broken through the million-year sales threshold for the sixth consecutive year, its focus may not only be on the numbers, but also pay more attention to the development quality and brand height of the company. From the single-soldier operation of the Haval brand to the multi-point blossoming of the five major brands and salon cars today, the differentiated product positioning and layout of multiple categories under different brands have been completed.
On the new energy track, Mocha DHT-PHEV is the first piece of the puzzle of Weipai 0 Anxiety Intelligent Electric Matrix, which opens the prelude to Weipai's innovation in the field of intelligent electricity. It not only led China's new energy to open up a new blue ocean, but also refreshed the brand image and technical label of Wei brand.
Under the impetus of Wei Pai, the development path of Great Wall Motors has been quite clear, that is, "high-end + new energy + intelligence". Standing at the peak of the "10 million club", Great Wall Motors, which looks farther ahead, will surely accelerate its efforts to become a global intelligent technology company, achieve comprehensive transcendence of foreign brands, and establish a new height of independent brands.