Text | Qin Fanghui and Su Yi
Design | microcosm
Producer | Su Yi
Standing at the beginning of 2022, it is difficult to describe the past year with a clear definition. Those days of the stormy meeting, those extraordinary fragments, are vivid in the memory, are the five tastes and miscellaneous, are the rebirth of Nirvana, and are the obstacles to come.
Whether we have gone through the best year in the future or the worst year, no one can make a judgment.
We don't even dare to leave a single word easily, just because this year, we have lived too hard and too hard.
In the context of the deep shock adjustment of the automobile industry, the more severe and changeable the market environment, the more outstanding enterprises that lead the times can be spawned.
As the leader of China's automotive industry, FAW-Volkswagen is obviously facing greater pressure and crisis, but at the end of the year, it still handed over a hard-won excellent answer sheet, and won the industry's annual sales championship with a result of 1.858 million vehicles, winning this arduous battle.
Among them, the Volkswagen brand sold 989,000 units, the Audi brand sold more than 700,000 vehicles, and the Jetta brand sold 169,000 vehicles.
When the wave of the digital and intelligent era and multiple challenges such as the global automobile "lack of core" are intertwined, FAW-Volkswagen is digging deep into the potential, keeping the integrity of innovation, overcoming difficulties in all fields, empowering the industry with the posture of a leader, and accelerating innovation and transformation.
On January 17, FAW-Volkswagen held the 2022 Annual Press Conference to summarize the past and look forward to the future.
After the extraordinary journey of the 30th anniversary, under the strategic guidance of digital and intelligent transformation and innovative development, FAW-Volkswagen has more confidence and confidence to move forward against the trend.
In 2022, it was named "The Year of Zhongzhi" by FAW-Dazhong.
How to survive the winter? Of course, you can't just be alone.
In the past year, "lack of core" has become an unavoidable problem in the global automotive industry, and the role of FAW-Volkswagen as an industry ballast stone has once again become prominent.
Pan Zhanfu, Director, Party Secretary and General Manager of FAW-Volkswagen, delivered a speech
At the press conference, Pan Zhanfu, director, secretary of the party committee and general manager of FAW-Volkswagen, said: Under the decision-making and guidance of shareholders in China and Germany, relying on strong system capabilities, FAW-Volkswagen will make every effort to ensure production and operation in 2021, while deeply understanding the industry dynamics, comprehensively deepening transformation and upgrading, and production and sales once again rank first in the industry.
In 2021, FAW-Volkswagen achieved the strategic dual layout of traditional vehicles and new energy vehicles, and models such as Volkswagen's territory and the new Audi Q5L family met the needs of users' consumption upgrades, further consolidating the brand's high-end image.
Thanks to the launch of the new ID.CROZZ series and the Audi e-tron family, faw-Volkswagen's market share in the new energy lineup is also expanding.
At the same time, with the completion of the new energy center and the new technology development center, FAW-Volkswagen's R&D capabilities are also steadily improving, and have achieved fruitful results in software such as technical talents, helping enterprises maintain their advantages in the field of technological innovation.
Pan Zhanfu introduced that in 2021, the company-wide all coefficient intelligent transformation has been launched, including streamlining the traditional business organization, establishing the DTO digital transformation office, and cooperating with Huawei and Alibaba to cultivate digital talents.
User-centric, reconstruct end-to-end business processes, and land a number of digital projects, such as OTD online customized cars to expand to Volkswagen, Audi and other series, shortening the delivery cycle by nearly 30%.
In terms of green manufacturing, the formation of a team of experts to study and promote the "carbon peak, carbon neutrality" landing, continue to build green factory upgrades, at present, Chengdu Southwest Base and Foshan South China Base MEB plant used all the electrical energy from clean energy.
Winter is also a touchstone.
It can be seen that adversity has not stopped the firm pace of FAW-Volkswagen's innovation and transformation, turning crises into opportunities and inheriting the past, and this company has further consolidated the advantages of industry leadership.
Looking to the future, the automobile industry is facing major changes unprecedented in a century.
In the complex market environment such as chip supply shortage, rising raw material prices, and industrial electricity restrictions in various places, promoting the transformation and upgrading of "digital intelligence" will run through the whole year and become the main theme of FAW-Volkswagen's development this year.
"To set 2022 as the year of 'common will' is to step out of the comfort zone with an attitude of dedication to newness, to walk forward with one heart, to face difficulties, to take advantage of the momentum, and to be determined to win." In his speech at the annual press conference, Pan Zhanfu was confident.
According to the plan, FAW-Volkswagen will accelerate its transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities.
First of all, it is necessary to continue to focus on the "user experience" reform, deeply understand the special needs of Chinese users, and closely integrate the global advanced technology with them, so as to promote FAW-Volkswagen to a new level in the field of user experience.
Second, continue to accelerate the transformation of digital and intelligent management and talent reserves, greatly improve efficiency, reduce management costs, and ensure that the digital and intelligent transformation projects launched in 2021 will blossom in 2022, injecting stronger and more surging impetus into the high-quality development of FAW-Volkswagen.
At the same time, in the field of traditional energy and new energy, FAW-Volkswagen will launch eight new models to meet the needs of users in 2022, and accelerate the research and development and verification of new products and technologies, and deliver better equipment and intelligent connection functions to users.
Whether it is the further enrichment and optimization of the product structure, or the active exploration of digital transformation and innovation in service and marketing, FAW-Volkswagen is promoting sales with strong system strength.
The continuous intensification of market competition, the comprehensive role of various uncertainties, and the vagaries of terminal automobile consumption, after experiencing the initial exploration stage, the transformation of digital intelligence is releasing clearer energy, being recognized by more and more people, and being more firmly executed.
From the sidelines, we see a more pragmatic and in-depth front-line work and the chemical role of digital empowerment.
Xu Liuping, chairman of the board of directors and secretary of the party committee of China FAW Group Co., Ltd., once said that the "14th Five-Year Plan" goal of FAW Group should be targeted for comprehensive digital transformation:
"Digital transformation is the core driver of the transformation and upgrading of the automotive industry and high-quality development." During the 14th Five-Year Plan period, FAW will make every effort to promote the comprehensive digital reshaping of strategy and management, products and technologies, business and processes, organization and capabilities. ”
The courage to overcome difficulties, good at reform and innovation, firm digital transformation, and courageously moving towards the goal of world-class automobile enterprises are the most clear and unswerving goals.
In 2022, everything is as new as it was, everything is as it was. We still have to use the greatest tolerance and focus to appreciate and appreciate the prosperity of this year, we will be on the road of supply-side structural reform, more firm, we will be in the double cycle implementation and global economic recession, to find China's real industry and manufacturing Industry Noah's Ark.
This process of concentrating on moving forward may be a little difficult, but the end of the road must be rich in herbs and colorful.
The road to change is by no means easy, can be achieved by beating a gong and a drum, nor can it be reached overnight. Always think of the future, think of danger in times of peace, maintain strategic determination and patience, and "make the vast and the subtle."
The tide of the times continues to rush forward, FAW-Volkswagen chooses to base itself on a longer-term layout, constantly examines the new situation and new challenges of the current era, accelerates the development in the field of new energy and intelligent networking, and further consolidates its technology and market leadership in China.
In the fields of carbon emission reduction, mobility and business models, digital intelligence is also expected to play a role in promoting the FAW-Volkswagen system.
In 2021, dig deep into the potential, lean marketing, fruitful.
In 2022, face the difficulties, base on the user, and move forward with courage.
Staged victory has become a thing of the past, and battles often determine not winning or losing, but dignity and life and death.
The year of "All Wills" is coming, and a new and unknown journey will begin.