"When the 'lack of core' was the most serious last year, the company held a meeting of all Chinese and foreign managers, clearly proposing to have an entrepreneurial spirit to turn crises into opportunities, to take advantage of the 'lack of cores' window period, to actively optimize internal management, and to practice 'internal skills'." At the FAW-Volkswagen annual press conference on January 18, Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, said so.
Pan Zhanfu also said that FAW-Volkswagen will set 2022 as the year of "public will" and should step out of the comfort zone with a new attitude of commitment. It can be summed up in 16 words: walk with all hearts, face difficulties, take advantage of the situation and be brave, and be determined to win!
The more difficult it is, the more it can inspire the resilience that Chinese is born with. Even after being plagued by "lack of cores", China's auto market unexpectedly gained double growth in production and sales, ending the downward trend of the previous three consecutive years. Behind this full score answer sheet, the hard work and sweat of all Chinese automakers are condensed.
"Winning the first passenger car sales in China for three consecutive years, paying more than 41.8 billion yuan in taxes in 2021"
As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen has played an exemplary and leading role. According to Pan Zhanfu, under the correct decision-making and guidance of the shareholders of FAW and Volkswagen in China, FAW-Volkswagen focused on user needs, grabbed resources and guaranteed production throughout the system, coordinated with multiple parties to ensure chip supply, and quickly and efficiently adjusted production plans in real time, and finally achieved annual production of more than 1.7 million vehicles, and delivered 1.858 million new cars to users throughout the year, ranking first in the industry again in production and sales.
Since its establishment in February 1991, FAW-Volkswagen has experienced 31 cold and hot summers, from 1 brand and 1 product to now covering a full range of passenger models of A, B and C, with more than 20 products of 3 major brands of Audi, Volkswagen and Jetta. Looking at sales in 2021 by brand, faw-Volkswagen's Volkswagen brand has accumulated sales of 989,000 units, Audi brand sales exceeded 700,000 units, and Jetta brand sales of about 169,000 vehicles, an increase of 8.9% year-on-year.
Based on its good market performance, FAW-Volkswagen paid more than 41.8 billion yuan in taxes in 2021, which has exceeded the annual tax revenue of Changchun City in 2020 of 35.13 billion yuan (data source: Changchun Municipal Bureau of Statistics).
In the face of the severe situation, FAW-Volkswagen's achievements have not been easy to come by. In 2021, FAW-Volkswagen launched a company-wide transformation of the entire coefficient of wisdom, set up a DTO digital transformation office, cooperated with Huawei and Alibaba to cultivate digital talents, reconstructed end-to-end business processes with user-centeredness, expanded OTD online customized vehicles to Volkswagen and Audi, shortened the delivery cycle by nearly 30%, and landed a number of digital projects; and successively completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan, and the number of R&D personnel increased to nearly 3,000.
In addition, the profitability of FAW-Volkswagen dealers has also been further improved by continuously optimizing the depth of inventory and comprehensively deepening high-quality marketing. In terms of practicing corporate social responsibility, Henan Disaster donated for the first time. In terms of green manufacturing, a team of experts has been set up to study and promote the landing of "carbon peaking and carbon neutrality"; according to Pan Zhanfu, the electricity used by FAW-Volkswagen in two bases, including the MEB plant in South China, Foshan, is all from clean energy.
"FaW-Volkswagen is a model for the 50th anniversary of the establishment of diplomatic relations between China and Germany"
In 2022, we will jointly usher in the 50th anniversary of the establishment of diplomatic relations between China and Germany, and FAW-Volkswagen will also enter a new stage of enterprise development.
In a telephone conversation with German Chancellor Schoerz on the evening of December 21, President Xi Jinping stressed that the two sides should actively open up new areas of cooperation such as new energy, green and digital economy. (Xinhua News Agency)
The impact on FAW-Volkswagen is huge, FAW-Volkswagen is an important cooperation between the automotive industries of China and Germany, and it is also a collision and fusion of Chinese and German cultures. In the past 30 years, FAW-Volkswagen has exported a very large amount of kinetic energy for China's economy, society and automobile industry, and it is reported that FAW-Volkswagen has taken Changchun as the starting point and radiated southwest, south China, east China and north China, forming a strategic layout covering five major bases in the country, with more than 40,000 Chinese and foreign employees, and creating nearly 500,000 jobs for the upstream and downstream industrial chains.
Pan Zhanfu said: "As a successful model of sincere industrial cooperation and comprehensive cooperation between China and Germany, FAW-Volkswagen will continue to play the leading role of industry leaders, give play to the exemplary power of digitalization, intelligent transformation and innovative development, adhere to the user-centered, deepen the growth of high-efficiency transformation, continue to maintain the scale of enterprise production and marketing in the first place in the industry, and provide high-quality travel services for the majority of users." ”
Combined with the new automotive strategy previously announced by Volkswagen Group, which includes the goal of reaching 50% of global BEV (pure electric vehicle) vehicle sales share by 2030, faw-Volkswagen's layout of accelerated transformation and upgrading in 2022 will also focus on continuing to deepen the transformation of digital intelligence and accelerating the development of new energy and intelligent networking; in 2022, 8 new cars will be put on the market in the field of traditional energy and new energy.
At present, FAW-Volkswagen's second green plant, Chengdu Southwest Base, has also achieved 100% green energy. At the same time, thanks to the upcoming new energy and fuel models in 2022, FAW-Volkswagen's market share will continue to expand.