FAW-Volkswagen sets a benchmark for high-quality industrial development Pan Zhanfu: Continue to lead the innovation and transformation of the industry

Reporter Gong Mengze

On January 17, FAW-Volkswagen held its 2022 Annual Press Conference. The members and secretaries of the economic management committee of FAW-Volkswagen Co., Ltd., the relevant leaders of Volkswagen, Audi and Jetta brands, as well as the functional departments and marketing personnel of FAW-Volkswagen jointly reviewed the development process of FAW-Volkswagen's new transformation in 2021, looked forward to the 2022 development plan, and conducted in-depth exchanges and discussions on the comprehensive deepening transformation and upgrading of China's automobile industry in the current era.

Future

Consolidate the industry's leading edge

According to the data released by the Association on January 11, 2021, the cumulative retail sales of passenger cars in mainland China reached 20.146 million units, an increase of 4.4% year-on-year. As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen hit a record high with a single-day production peak of 10,777 units, and finally achieved an annual production of more than 1.7 million vehicles, delivered 1.858 million new vehicles to users throughout the year, and won the industry championship in production and sales, and the role of FAW-Volkswagen as an industry ballast stone was further highlighted.

At the annual meeting, Pan Zhanfu, director, secretary of the party committee and general manager of FAW-Volkswagen, said that in 2021, FAW-Volkswagen relied on its strong system capabilities, while making every effort to ensure production and operation, it also had a deep insight into the industrial dynamics, comprehensively deepened the transformation and upgrading, and effectively won a difficult battle. Looking forward to the future, FAW-Volkswagen will continue to exert the exemplary power of digital and intelligent transformation and innovation and development, deepen the transformation and growth of high efficiency, continue to maintain the scale of production and marketing of enterprises in the first place in the industry, and provide high-quality travel services for the majority of users.

Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), said that in the past 30 years, FAW-Volkswagen has exported extremely large kinetic energy for China's economy, society and automobile industry, and has also gained the support and trust of users, dealer supplier partners and media friends. Driven by a series of industrial policies, China's auto industry is ushering in new opportunities in the midst of major changes, and the FAW-Volkswagen Sino-German team will continue to deepen cooperation and open a new chapter in the sustainable development of Chinese auto joint ventures.

"For FAW-Volkswagen, we feel that it is very important to start the digital and intelligent transformation of the whole system, which is also a key factor in our further success. As a result, we have accelerated the transformation and upgrading of digital intelligence in terms of mobility, manufacturing, enterprise development and corporate ecological responsibility. Diad, deputy general manager of FAW-Volkswagen (Technology), said that thanks to the new ID.CROZZ series models launched in 2021, FAW-Volkswagen's new energy market share is expanding. In the future, relying on more than 30 years of experience in the manufacture and sales of traditional energy vehicles, we will continue to be successful in the new energy vehicle market.

Take advantage of the situation

Innovation and transformation to climb the peak

Affected by the repeated outbreak of the new crown epidemic and the serious "lack of core", the automobile market in 2021 has also encountered difficulties and challenges. As an industry leader, in the face of severe challenges, FAW-Volkswagen is thinking of danger in times of peace, self-innovation, taking advantage of the "missing core" window period, actively optimizing internal management, and practicing "internal strength".

In 2021, FAW-Volkswagen launched a system-wide digital and intelligent transformation, streamlined traditional business organizations, and established a DTO digital transformation office; cooperated with Huawei and Alibaba to cultivate digital talents; took users as the center to reconstruct end-to-end business processes; and expanded OTD online customized vehicles to Volkswagen and Audi, shortening the delivery cycle by nearly 30%.

In the field of technology, it has completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan, which has greatly improved the development and testing capabilities of FAW-Volkswagen in terms of new energy vehicles and vehicle performance, and further consolidated the advantages of FAW-Volkswagen in the field of technological innovation in the future. FAW-Volkswagen has realized the strategic dual layout of traditional vehicles and new energy vehicles.

At the same time, FAW-Volkswagen will accelerate its transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities. First of all, we will continue to focus on the "user experience" reform, strive to build insight capabilities for Chinese users, closely integrate global advanced technologies with the special needs of Chinese users, and promote FAW-Volkswagen to a new level in the field of user experience.

Second, we will continue to accelerate the transformation of digital and intelligent management and talent reserves, greatly improve efficiency, reduce management costs, and inject stronger and more surging impetus into the high-quality development of FAW-Volkswagen. Finally, in the field of traditional energy and new energy, we will continue to launch new models to meet the needs of users, and there will be 8 new cars on the market in 2022, and accelerate the research and development and verification of new products and technologies, deliver better equipment and smart connectivity functions to users, accelerate the development of new energy and intelligent networking, and further consolidate FAW-Volkswagen's technology and market leadership in China.

(Editing by Li Bo)