In the past year, in the face of various difficulties and challenges, FAW-Volkswagen has actively optimized its internal management and used the "missing core" window period to practice "internal strength". FAW-Volkswagen has launched a system-wide digital and intelligent transformation, and continued to improve its R&D capabilities and significantly improve the quality of marketing. Continue to actively practice corporate social responsibility and create a green factory upgrade.
In the face of the unprecedented severe situation and great changes in the industry, FAW-Volkswagen will set 2022 as the year of "Zhongzhi", and will accelerate transformation and upgrading in three dimensions, lay out future-oriented forward-looking capabilities, continue to maintain the scale of production and marketing in the industry, and provide high-quality travel services for the majority of users.
The haze of the new crown epidemic has not dissipated, and the challenge of "lack of core" continues to impact... The year 2021, which has already passed, is destined to be an extraordinary year. In this context, the domestic automotive industry still withstood the pressure, handed over a satisfactory answer, and achieved production and sales of more than 26 million vehicles in the whole year, of which the production and sales of passenger cars exceeded 21.4 million, further highlighting the status of the pillar industry of the national economy.
As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen focuses on user needs, grabs resources and guarantees production throughout the system, coordinates multiple parties to ensure chip supply, adjusts production plans in real time, and hits a record high with a single-day production peak of 10,777 units, and finally achieves an annual production of more than 1.7 million vehicles, delivers 1.858 million new cars to users throughout the year, and wins the industry championship in production and sales, and the role of the industry ballast stone is fully revealed.
Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, delivered a speech Courtesy of the company
"In 2021, FAW-Volkswagen relied on its strong system capabilities, while making every effort to ensure production and grasp management, it also had a deep insight into the industrial dynamics, comprehensively deepened the transformation and upgrading, and effectively won a tough battle!" At the FAW-Volkswagen 2022 Press Conference held yesterday (January 17), Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, said.
Practice hard internal skills to win the battle, and transform digital intelligence into the future
In the past year, in the face of various difficulties and challenges, FAW-Volkswagen has actively optimized its internal management and used the "missing core" window period to practice "internal strength". FAW-Volkswagen launched a system-wide digital and intelligent transformation, streamlined the traditional business organization, and established a DTO digital transformation office; Cooperate with Huawei and Alibaba to cultivate digital talents; User-centric, reconstructing end-to-end business processes, OTD online customized vehicles have been extended to Volkswagen and Audi, and the delivery cycle has been shortened by nearly 30%.
Diad, deputy general manager of FAW-Volkswagen (Technology), delivered a speech courtesy of the company
"This is a key factor in our further success," said Diad, deputy general manager of FAW-Volkswagen (Technology), "and we are accelerating the transformation and upgrading of digital intelligence in terms of mobility, manufacturing, enterprise development and corporate ecological responsibility."
At the same time, FAW-Volkswagen continued to improve its R&D capabilities, and successively completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan, greatly improving its development and testing capabilities in terms of new energy vehicles and vehicle performance, and FAW-Volkswagen's R&D personnel also increased to nearly 3,000 people.
In addition, the quality of FAW-Volkswagen marketing has been significantly improved, realizing the strategic dual layout of traditional vehicles and new energy vehicles, further improving the profitability of dealers, and continuously optimizing the depth of inventory. In terms of traditional models, Volkswagen and the Audi brand have launched high-end models such as Volkswagen Andi and the new Audi Q5L family; In terms of new energy, the Volkswagen brand has accelerated the layout of MEB platform models, and sales of ID.4 CROZZ and ID.6 CROZZ have been rising since their listing; The Audi brand brings high-end new energy models such as the Audi e-tron and the Audi e-tron Sportback.
In terms of corporate social responsibility, FAW-Volkswagen continued to actively practice, donating 25 million yuan in the first time when Henan encountered a rainstorm disaster, and dispatched a vehicle maintenance commando team and provided free scoots for the owners of the disaster. In terms of green manufacturing, FAW-Volkswagen has set up a team of experts to study and promote the landing of "carbon peaking and carbon neutrality" and continue to build green factory upgrades; At present, all the electricity used in the MEB factories of Chengdu Southwest Base and Foshan South China Base comes from clean energy.
Shi Ande, deputy general manager of faw-Volkswagen first (finance), delivered a speech Courtesy of the company
The three dimensions accelerate the transformation and upgrading, and the year of "public will" is determined to win
"In the past 30 years, FAW-Volkswagen has exported a huge amount of kinetic energy for China's economy, society and automobile industry, and has also gained the support and trust of users, dealer supplier partners, etc." Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), said, "In 2022, FAW-Volkswagen will continue to examine the new situation and new challenges of the current era based on a longer-term layout. ”
In the face of the unprecedented severe situation and great changes in the industry, FAW-Volkswagen has designated 2022 as the year of "zhongzhi", with the intention of stepping out of the comfort zone with an attitude of dedication to newness, walking together with one heart, facing difficulties, taking advantage of the situation, and aiming to win.
This year, FAW-Volkswagen will accelerate its transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities. First of all, we will continue to focus on the "user experience" reform, strive to build insight capabilities for Chinese users, closely integrate global advanced technologies with the special needs of Chinese users, and promote FAW-Volkswagen to a new level in the field of user experience.
Second, continue to deepen the transformation of digital intelligence, ensure that the projects opened in 2021 will blossom in 2022, significantly accelerate the transformation of digital and intelligent management, significantly strengthen the transformation of human resources, greatly improve efficiency, reduce management costs, and inject stronger and surging impetus into the next high-quality development of FAW-Volkswagen.
Third, in the field of traditional energy and new energy, we will continue to launch new models that meet the needs of users, and 8 new cars will be listed in 2022; At the same time, it will accelerate the research and development and verification of new products and technologies, and deliver better equipment and intelligent connection functions to users.
In 2022, FAW-Volkswagen will accelerate its transformation and upgrading, and lay out the forward-looking capabilities for the future
"Looking forward to the future, FAW-Volkswagen will continue to exert the exemplary power of digital and intelligent transformation and innovative development, adhere to the user-centered, deepen the transformation and growth of high efficiency, continue to maintain the scale of production and marketing in the industry first, and provide high-quality travel services for the majority of users." Pan Zhanfu said. (China Economic Network reporter Guo Tao)