In 2021, FAW-Volkswagen will produce more than 1.7 million vehicles in the whole year and deliver 1.858 million new vehicles to users throughout the year, ranking first in the industry again in production and sales. Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, said that in 2021, FAW-Volkswagen won a tough battle by relying on its strong system capabilities. However, FAW-Volkswagen must always think of danger in times of peace and have the courage to create changes on its own.
"In the past 30 years, FAW-Volkswagen has exported a huge amount of momentum to China's economy, society and automobile industry, and has also gained the support and trust of users, dealer supplier partners and media friends." Dr. Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), believes that 2022 will usher in the 50th anniversary of the establishment of diplomatic relations between China and Germany, and FAW-Volkswagen will also enter a new stage of enterprise development.
Diad, deputy general manager of FAW-Volkswagen (Technology), revealed that volkswagen group has announced a new automotive strategy, including a target of 50% of global BEV vehicle sales by 2030, "which is a strong goal, FAW-Volkswagen as a very friendly and important partner of volkswagen group around the world, will make great efforts to this end."
"Eyes full of vitality and transformation, natural workers skillfully strive for new ones." Recently, the data released by the National Passenger Car Market Information Joint Association shows that in 2021, the cumulative retail sales of passenger cars in mainland China reached 20.146 million units, an increase of 4.4% year-on-year.
If the 2021 production and marketing report card highlights the strong resilience of China's auto industry, then the self-innovation and unity of purpose of each enterprise in the face of challenges indicate the endogenous driving force for the sustainable development of China's economy.
FAW-Volkswagen, which has once again won the production and sales championship in the passenger car market, is well aware of this law. On January 17, FAW-Volkswagen held its 2022 Annual Press Conference. The members and secretaries of the economic management committee of FAW-Volkswagen Co., Ltd., the relevant responsible persons of the three brands of Volkswagen, Audi and Jetta, as well as the senior managers of various functional departments and marketing fields of FAW-Volkswagen and more than 200 media reporters across the country reviewed the development process of FAW-Volkswagen's new transformation in 2021 and looked forward to the development plan in 2022.
As Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, said, in the face of an unprecedented severe situation and great changes in the industry, and due to uncertainties such as the epidemic and lack of core, the transformation road of enterprises is bound to be full of thorns and challenges. "In the past 30 years since its establishment, FAW-Volkswagen has won the love of the majority of users and friends from all walks of life and achieved good business results, but FAW-Volkswagen must always think of danger in times of peace and have the courage to create changes on its own."
The courage and courage to post the 2021 report card
Over the past year, the global automotive industry has faced many challenges such as the shortage of automotive chips, poor supply chains, and the rebound of the COVID-19 pandemic. As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen, under the correct decision-making and guidance of both shareholders FAW and Volkswagen of Germany, overcame difficulties, and the single-day production of complete vehicles reached a peak of 10,777 units, and finally the annual production of complete vehicles exceeded 1.7 million, and the annual delivery of new cars to users was 1.858 million, and the production and sales once again ranked first in the industry.
Among them, the Volkswagen brand sold 989,000 units, the Audi brand sold more than 700,000 vehicles, and the Jetta brand sold 169,000 vehicles. FAW-Volkswagen will pay more than 41.8 billion yuan in taxes and fees in 2021.
On the one hand, FAW-Volkswagen has "maintained production and grasped management" under many challenges and solved the immediate difficulties in a down-to-earth manner; on the other hand, as a market leader, FAW-Volkswagen must also have a deep insight into the industrial dynamics and promote the comprehensive deepening of the transformation and upgrading of the industry with a high attitude of looking up at the stars.
Pan Zhanfu told reporters that when the problem of "lack of core" was the most serious in 2021, the company held a meeting of all Chinese and foreign managers, and clearly put forward that "we must have an entrepreneurial spirit to turn crises into opportunities, use this window period to actively optimize internal management, and practice internal skills."
According to reports, in 2021, FAW-Volkswagen will launch a system-wide digital and intelligent transformation company-wide. Within the company, FAW-Volkswagen streamlined its traditional business organization and established the DTO Digital Transformation Office. At the same time, FAW-Volkswagen has launched cross-border cooperation with Huawei and Alibaba to cultivate digital talents. In addition, a number of digital projects have landed, many end-to-end business processes have been reconstructed, and OTD online customized cars have been extended to Volkswagen and Audi, and the delivery cycle of new cars has been shortened by nearly 30%.
"In 2021, we will significantly improve the quality of marketing and achieve the strategic dual layout of traditional vehicles and new energy vehicles." Pan Zhanfu said that FAW-Volkswagen continued to optimize the depth of inventory and comprehensively deepened high-quality marketing.
In terms of traditional models, the Volkswagen brand and the Audi brand have launched high-end models such as volkswagen and the new Audi Q5L family in order to meet the user's consumption upgrade; in terms of new energy, the Volkswagen brand has accelerated the layout of MEB platform models, ID.4 CROZZ, ID.6 CROZZ sales have been rising since its listing; the Audi brand has brought luxury pure electric C-class SUV family - high-end new energy models such as Audi e-tron and Audi e-tron Sportback. Help FAW-Volkswagen win the championship in annual sales.
As the "test field" of the former Chinese joint venture, FAW-Volkswagen has borne fruitful results. Today, China is at the forefront of the world in the field of new energy and intelligent interconnection technology, and is regarded as a "showroom of the latest research and development achievements", and FAW-Volkswagen is also interested in becoming a microcosm of the new pattern of high-quality development of China's automobile industry.
The reporter learned that in 2021, FAW-Volkswagen has completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan. Some analysts believe that their completion has greatly improved the development and testing capabilities of FAW-Volkswagen in terms of new energy vehicles and vehicle performance, and further consolidated the advantages of FAW-Volkswagen in the field of technological innovation in the future.
It is worth mentioning that in 2021, the R&D personnel of FAW-Volkswagen will also increase to nearly 3,000 people, and fruitful results have been achieved in software such as technical talents.
In addition, from henan's generous donation of 25 million yuan and dispatch of maintenance commandos when it suffered a heavy rainstorm disaster, to promoting 100% of the electricity used in the MEB factory of Foshan's South China base to come from clean energy... FAW-Volkswagen vividly explained the status of the automobile industry as a pillar industry in China and the responsibility of industry leaders.
From the pioneer of the family car era in the early days of reform and opening up to the leader of the passenger car market in the new era, FAW-Volkswagen has left an important mark on the history of China's automobile development every time it releases its corporate strategy and annual keywords.
Pan Zhanfu said that FAW-Volkswagen set 2022 as the year of "zhongzhi", that is, to step out of the comfort zone with an attitude of dedication to newness, "walking with all hearts, facing difficulties, taking advantage of the situation, and determined to win." ”
From the joint venture test field to the "fresh force" of Sino-German cooperation
From the perspective of the 50th anniversary of the establishment of diplomatic relations between China and Germany and the unprecedented changes in the global automobile industry in a century, FAW-Volkswagen's every move will undoubtedly attract more attention.
In the view of Dr. Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), in the past 30 years, FAW-Volkswagen has exported extremely large kinetic energy for China's economy, society and automobile industry, and has also gained the support and trust of users, dealer supplier partners and media friends. "Today, driven by a series of industrial policies, China's auto industry is ushering in new opportunities in the midst of major changes, and the FAW-Volkswagen Sino-German team will continue to deepen cooperation, achieve win-win progress, and open a new chapter in the sustainable development of China's automotive joint ventures."
"Taking Changchun as the starting point, we radiate southwest, south China, east China and north China, forming a strategic layout covering the five major bases in the country, with more than 40,000 Chinese and foreign employees, and creating nearly 500,000 jobs for the upstream and downstream industrial chains." Shi Ande frankly said that FAW-Volkswagen is an important cooperation between the automotive industries of China and Germany, and it is also a collision and fusion of Chinese and German cultures. "In 2022, we will jointly usher in the 50th anniversary of the establishment of diplomatic relations between China and Germany, and FAW-Volkswagen will also enter a new stage of enterprise development."
He said that as a "fresh force" for Sino-German cooperation, FAW-Volkswagen will carry out a longer-term layout in 2022. "In terms of products, we will launch 8 new models to continue to be user-centric and provide a better travel experience; second, we will further realize the digital and intelligent transformation and upgrading of FAW-Volkswagen and fully support the company's high-quality development; at the same time, accelerate the development in the field of new energy and intelligent networking, and further consolidate FAW-Volkswagen's technology and market leadership in China."
"The current market environment facing the automotive industry is very severe and changeable. In the process of completely realizing the transformation and upgrading of enterprises, we are facing a complex situation unprecedented in the history of the industry. For example, the rapid development of China's new energy vehicle market is obvious to all. Diad, deputy general manager of FAW-Volkswagen (Technology), said at the annual press conference that thanks to the new ID.CROZZ series models launched in 2021, FAW-Volkswagen's new energy market share is expanding.
He revealed that the Volkswagen Group has announced a new automotive strategy, which includes a target of 50% of global BEV vehicle sales by 2030, "which is a strong goal, and FAW-Volkswagen, as a very friendly and important partner of the Volkswagen Group around the world, will make great efforts to do so."
"For FAW-Volkswagen, we feel that it is very important to start the digital and intelligent transformation of the whole system, which is also a key factor in our further success. As a result, we have accelerated the transformation and upgrading of digitalization and intelligence in terms of mobility, manufacturing, enterprise development and corporate ecological responsibility. Diad told reporters that many innovations have already been implemented in 2021. In 2022, FAW-Volkswagen will accelerate its pace in the field of digitalization and electrification.
Three-pronged escort transformation plan
It is worth noting that the annual press conference was attended not only by members and secretaries of the economic management committee of FAW-Volkswagen Co., Ltd., relevant responsible persons of volkswagen, Audi and Jetta brands, but also senior managers of various functional departments and marketing fields of FAW-Volkswagen. Therefore, some people quipped that all this is very much like the general mobilization before the troops went out on the expedition, which seems to be quite meaningful.
"As a successful example of sincere industrial cooperation and comprehensive cooperation between China and Germany, FAW-Volkswagen will continue to play the leading role of industry leaders, give play to the exemplary power of digitalization, intelligent transformation and innovative development, adhere to the user-centered, deepen the growth of high-efficiency transformation, continue to maintain the scale of production and marketing in the industry first, and provide high-quality travel services for the majority of users." Pan Zhanfu said that in 2022, FAW-Volkswagen will accelerate transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities.
First of all, FAW-Volkswagen will continue to focus on the "user experience" reform, make every effort to build insight capabilities for Chinese users, closely integrate global advanced technology with the special needs of Chinese users, and promote FAW-Volkswagen to a new level in the field of user experience.
"Secondly, we will continue to deepen the digital and intelligent transformation, ensure that the digital and intelligent transformation projects launched in 2021 will blossom in 2022, significantly accelerate the transformation of digital and intelligent management, significantly strengthen the digital talent reserve, and greatly improve efficiency and reduce management costs." Pan Zhanfu said frankly that this is also injecting stronger and more surging impetus into the next high-quality development of FAW-Volkswagen.
The last and most fundamental measure is that FAW-Volkswagen will continue to launch new models that meet the needs of users in the field of traditional energy and new energy. It is understood that in 2022, FAW-Volkswagen will have 8 new cars on the market, while accelerating the research and development and verification of new products and technologies, and delivering better equipment and intelligent connection functions to users.
As Pan Zhanfu said, the transformation road of FAW-Volkswagen is bound to be full of thorns and challenges. However, from the pioneer of the family car era in the early days of reform and opening up to the leader of the passenger car market under the unprecedented changes in a century, the most unfamiliar words of FAW-Volkswagen are "test" and "challenge".
In the treacherous multi-act drama of the transformation of the global automotive industry, 2022, which is set as "Zhongzhi", is expected to leave an important mark on the development history of FAW-Volkswagen enterprises.
China Youth Daily, China Youth Network reporter Xu Yajie Source: China Youth Daily
Source: China Youth Daily Travel Weekly