Text | Tao Wenbo
Design | microcosm
Success and failure are not the end, but persistence and hope last.
Dongfeng Citroen brand has never lacked the courage to innovate and forge ahead. Over the past three decades, they have maintained a highly personalized product style, and many products have become classics.
In the post-epidemic era, the complex economic environment has brought a difficult growth background to the rejuvenated Dongfeng Citroen, but the marketing management team represented by Mao Chuangxin has turned the crisis into an opportunity through almost stubborn stubbornness and efforts.
This can be seen in the stunning debut and hot sales of the Versailles C5 X - since its launch on September 23 this year, it has successfully obtained terminal sales of 17,000 units; in November and December 2021, the Versailles C5 X delivered more than 5,000 units, becoming the most successful model launched by DPCA in the past seven years.
Elegant and romantic atmosphere, stretched but tight visual experience and thoughtful and comprehensive product power, giving versailles C5 X unparalleled market competitiveness, non-traditional but quite affinity design language at the first time won the hearts of countless young consumers.
It is true that the price range of 150,000-200,000 yuan is the "super Red Sea market" that countless car companies focus on, but the presence of versailles C5 X is always in the front row, which is undoubtedly the chemical reaction of its unswerving "user-centric" concept gradually working.
Time to 2022, Dongfeng Citroen brand from a high vantage point, on the eve of the Spring Festival, together with the newly listed Versailles C5 X Year of the Tiger opener version, for the majority of brand fans to present a heavy congratulatory gift.
As a special model, versailles C5 X Tiger Year Opener Edition is limited to 1,000 units, and the official guidance price is 143,700 yuan, maintaining the high product-price ratio of the original model. At the same time, the Red Luck three-piece set will be launched on the Mini Program Mall synchronously, and customers with cars can also purchase with points, and the purchase of the set only needs 4999 points, which can also be purchased separately as needed.
Spring Festival is the most important festival of the Chinese people, Dongfeng Citroen and the majority of customers to create the exclusive red luck tiger logo appeared on the rear triangle window, gold and red color cleverly integrated in the body, pay tribute to the national style while highlighting the unique status.
At the same time, the Versailles C5 X Year of the Tiger opener version also has the eye-catching design of "more than a car, perfectly integrating the multiple advantages of cars, SUVs and station wagons", which is unique and makes the New Year out of the street more stylish.
In addition, the co-creation of exclusive Red Luck Tiger Label also represents the unique protection and companionship of Versailles C5 X to Versailles, and Dongfeng Citroen looks forward to moving forward with everyone in the new year.
In terms of interior, versailles C5 X Year of the Tiger Opener Red Edition has customized a red transport headrest with a size of 28 * 22 * 12 cm for our customers, using soft, breathable suede material, with CAC leading comfort seat designed to fit the curve of the human spine, directly to the "comfortable" cool point of driving.
The Red Wheel Decoration of the Red Wheels of the Year of the Tiger C5 X of Versailles is equally eye-catching, driven by the upgraded version of the 360THP turbocharged engine with a peak torque of 250N·m, making life red.
At the same time, under the blessing of Citroën's unique PHC adaptive hydraulic stabilization technology, the magic carpet smoothness and comfort brought by the master chassis are second to none in the same class, not only the filter effect is full, but also the handling and high-speed stability are also remarkable.
Compared with the same level of products, the 8AT hand automatic transmission equipped with the Versailles C5 X Tiger Year OpenEr Edition has excellent performance in terms of ride and fuel economy, and has obvious advantages compared with the common dry dual clutch or 6AT gearbox in the range of 150,000-200,000 yuan.
It is true that cross-border products are still niche products in the current Chinese passenger car consumer market, but the outstanding performance of the Versailles C5 X has completely ended the marketing tradition of "applauding but not calling seats", and at the same time, it has played a world of full attention under the situation of mainstream family cars.
This is not only a victory for the Versailles C5 X, but also a great milestone achievement of the Dongfeng Citroen brand. Taking advantage of the Versailles C5 X Year of the Tiger opening red version, it successfully demonstrated dongfeng Citroen's "customer-centric" and continuous "customer co-creation" concept, while giving "Versailles" more and more fun choices.
Craft a sense of comfort that pays homage to ingenuity with elegance and calmness.
You can walk between the cities, or you can cross the difficult places to reach the most beautiful places, which may be the reason why Versailles has become more and more popular with the chinese people who pay attention to the quality of life once they are launched.
Niche, or personality, is a meaningful attitude towards life.
This meaning, perhaps you have to experience it with your heart to get a taste, in this process, it often has accompanied you out of a long way - if you tend to conform to the crowd, it will run through the middle and ordinary of life for a long time, and it is inevitable to leave some regrets.
Why not boldly pursue what you think is unusual, versailles C5 X is full of courage and hope, sparing no effort to accompany you to the rich and beautiful life of the grass.