Li Ruifeng, who has always been gentle and elegant, showed a rather "confident and strong" side of Weipai's strategy of entering the high-end new energy market with intelligent DHT-PHEV architecture - "Weipai entered the high-end new energy market as a leader and leader, not simply imitating or following in short-endurance.".
Opening up a new category of "0 anxiety intelligent electric" is a strategic choice of Weipai, which can solve the "anxiety" of many users in first-tier cities. Last week, after the "0 Anxiety Intelligent Electric" new technology and mocha DHT-PHEV pre-sale conference, Li Ruifeng said in an exclusive interview with the media, "To provide consumers with better products is weipai's unchangeable mission."
2021, it can be said that it is the first year of China's automotive new energy, production and sales have hit a new high, the high-end new energy market is in the ascendant, and even some new power brands have become a "climate" in the 300,000-400,000 yuan market segment.
Behind the thriving new energy market, it is also an indisputable fact that it has long relied on capital and policy drive. However, with the "decline" of the subsidy policy in 2022 and the complete withdrawal at the end of the year, many car companies have begun to think deeply about how to deal with the new energy market under the "complete marketization".
At the Great Wall Motor Science and Technology Festival more than 6 months ago, Great Wall Motors' determination to transform to new energy was impressive: in 2025, 4 million vehicles were sold, accounting for 80% of new energy vehicles. In the face of the parent company's grand strategy, weipai, which is positioned at the high end, needs to think from a higher position - not only focusing on the Chinese market, but also taking into account the international market.
Intelligent DHT-PHEV architecture and "0 anxiety intelligent electric" positioning has become the only way for Weipai to break the new energy: on the one hand, Euler with the pure electric BEV architecture and the upcoming salon form the three major brands of New Energy of Great Wall Motor to enhance the competitiveness of the new energy market; on the other hand, through high-end intelligent driving assistance such as long-endurance intelligent DHTPHEV architecture + NOH, a new track has been opened up in the high-end new energy market.
The world's martial arts are only fast and unbreakable. Li Ruifeng revealed that from 2022, wei brand on the basis of coffee series, retro category, MPV three new categories, comprehensive layout and equipped with long-endurance intelligent DHTPHEV architecture, becoming China's first high-end intelligent new energy brand from traditional fuel vehicles to new energy complete transformation.
At the press conference, the pure electric endurance of Mocha Smart DHT-PHEV is 204 kilometers (WLTC), which can basically meet the commuting of most urban consumers to and from work for a week, and can enjoy the better driving texture and low-cost travel brought by pure electric vehicles. At the same time, medium and long-distance travel, there will be no endurance anxiety, even in the feed state, the fuel consumption of Mocha smart DHT-PHEV is only 5.55L / 100 km, the comprehensive endurance can reach more than 1000 km.
Li Ruifeng said that after the Mocha intelligent DHT-PHEV, products with longer mileage are also being developed, and the pure electric endurance will reach 300 kilometers; the "concept of 0 anxiety" is to make it really convenient for users to use the car, and to be able to enjoy the fun and texture brought by the electric drive.
The release of the new category of "0 Anxiety Intelligent Electric" is a re-evolution of the power architecture technology of the Wei brand under the positioning of a new generation of intelligent vehicles. In the future, intelligence and long-endurance DHT-PHEV architecture together provide strong support for weipai product strategy upgrade.
2022 is the first year for Weipai to expand to all categories. Li Ruifeng said frankly that Weipai will be the first brand under the entire Great Wall Motor to achieve full-category development, after the Mocha DHT-PHEV, the latte DHT-PHEV will follow up immediately, and there will be a 6-seat SUV in the second half of the year, and the retro car dream will also be officially listed in 2022.
In addition, in 2022, Weipai will also exert its strength in the MPV market, "This year we will launch two MPV, one is the main business market and the other is for the household market," Li Ruifeng said.
Category innovation has always been a very important brand strategy of Great Wall Motors. Wei Pai also has the gene of using categories to open up market segments and lead consumer trends. For example, the positioning of medium and large MPV models, divided into commercial and domestic versions, is essentially to open up a more segmented category in the MPV market.
In fact, since 2021, Weipai's playing style has gradually shifted from focusing on security, luxury and quality to the first match of brand tone, intelligent IP, and differentiation and innovative technology. According to Li Ruifeng, the technology equipped by Weipai in the future is not only the top technology of Great Wall Motors, but also continues to lead in the industry. It is precisely because of the absolute leadership of technology that Weipai has become more confident in its product pricing strategy.
In 2021, due to the supply of "chips", the mocha equipped with the industry's most advanced 8155 chip was extended, which caused some impact on customer satisfaction.
Of course, there are many brands in the market in order to reduce the adverse impact of chips, and the intelligent technology and configuration of the product are adjusted, and then the selling price is also adjusted to a certain extent. Li Ruifeng believes that the image of Mocha station intelligence has been formed, "if there is no intelligence, the price of the model will be reduced, which we cannot do."
From Mocha's firm "stand" intelligence to the release of the smart DHT-PHEV architecture, it is clear that Weipai is gradually returning to what a luxury brand should be - a clear differentiation of products and technologies. Looking at the entire automotive market, intelligence has become an important brand icon of Weipai, and Weipai is "unique" in the long-lasting DHT-PHEV technology route.