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Point：
New concepts of "carbon reduction vehicles" and "carbon neutral vehicles"
Toyota bZ pure electric exclusive series new lineup
Expanding the BEV lineup by 2030 (plans are fully disclosed)
Toyota is actively promoting initiatives in various fields
Toyota's efforts to achieve carbon neutrality
On December 14, President Akio Toyoda turned MEGA WEB into a future showroom, kicking off a BEV Show on how Toyota is achieving carbon neutrality. What's the content? Let's take a peek!
In recent years, the word carbon neutrality has frequently appeared in our field of vision. Achieving carbon neutrality and embracing a happy life are the common goals of the villagers in the global village. To this end, Toyota is committed to doing what it can for carbon neutrality, which is Toyota's mission as an international enterprise.
We live in an age where there are no standard answers. In a diverse world, people's needs are also different, and it is difficult to make everyone happy through a single choice. So Toyota wants to offer as many choices as possible to consumers around the world.
01
Toyota believes that electrified vehicles can be divided into two categories based on the energy used:
One category is "carbon reduction vehicles" that can reduce CO2 emissions. If the energy that drives the car is not green, then no matter what kind of electric vehicle can not make CO2 to zero, so we call it "carbon reduction vehicle".
The other is a "carbon-neutral vehicle" that can achieve zero CO2 emissions. If the energy used is pure green energy, then even if the internal combustion engine is used, it is possible to achieve "carbon neutrality". To this end, Toyota has been working hard.
In order to achieve this goal, we have taken a lot of initiatives. Today, we would like to share with you the important components of the TOYOTA bZ pure electric exclusive series and the full range of BEV product lineup.
02
Toyota bZ pure electric exclusive series of bZ is the abbreviation of "beyond ZERO", implying that Toyota wants to achieve the value of "beyond zero emissions", not only to reduce carbon dioxide emissions and other pollutants to zero, but also to allow everyone to enjoy the freedom of mobility, experience unique driving pleasure, and pursue longer-term goals.
In order to flexibly respond to the diverse needs of the world, we have created an exclusive platform for the bZ series models. The first product in the series was the previously released bZ4X. Developed by Toyota and SUBARU, the car has been carefully developed to create a smooth, smooth, and free-to-go driving experience, and it is also a model that can pursue a true SUV driving experience.
Toyota's related plants are now in full swing to prepare for production, so stay tuned.
In addition, we have further expanded the lineup of the bZ series.
*Note: bZ Small Crossover (first from left), bZ SDN (second from left), bZ4X (center), bZ Compact SUV (second from right), bZ Large SUV (first from right)
Instead of simply adding BEV options to our existing models, we have prepared a competitive all-round lineup like the bZ series to meet the diverse needs of consumers. It is hoped that more consumers can appreciate the beautiful and unique appearance of BEV, experience the fun of driving BEV, and realize the life of having BEV.
03
By 2030, we will continue to expand the BEV product lineup
At present, the Toyota brand has introduced about 100 models in more than 170 countries and regions, including fuel vehicles, hybrid vehicles, plug-in rechargeable hybrid vehicles and hydrogen fuel cell vehicles.
The Lexus brand has introduced about 30 models in more than 90 countries and regions, including fuel vehicles, hybrid vehicles and plug-in rechargeable hybrids.
In the future, Toyota will continue to expand the selection of "carbon-neutral models" by introducing BEV models.
By 2030, the company will introduce 30 BEV models and offer a comprehensive lineup of products in various fields including passenger cars and commercial vehicles worldwide.
By 2030, BEV plans to reach 3.5 million units worldwide annually.
The Lexus brand expects to achieve a full lineup of BEV versions for all its models by 2030, achieving 100% BEV sales in China, North America, and Europe, and achieving a global sales target of 1 million units. By 2035, 100% of BEV models will be sold worldwide.
In addition, as a brand holder of Lexus, I hope that Lexus will become the brand that people will still choose after reading thousands of sails. Lexus has always pursued a unique design and driving imprint, and as a pioneer in hybrid technology, it has always been committed to the unremitting exploration of electrification technology.
Now, Lexus is about to open the next chapter and launch a new generation of BEV sports models, which will inherit the unique driving texture that has been refined in the LFA era, and we will also give each model a continuous driving pleasure and gradually evolve into a BEV-centered brand.
04
In order to achieve the above goals, Toyota is constantly striving to promote in various fields.
In the field of vehicle development, Toyota has long explored the potential of BEVs.
In 1992, the Electric Vehicle Research and Development Department was established
In 1996, the RAV4 EV was introduced to the market
In 1997, the world's first mass-produced HEV model, the Prius, was launched
In the 21st century, small-scale EV "e-com" empirical tests were conducted
In 2012, the ultra-compact EV "COMS" and the compact EV "eQ" were launched.
In 2021, "C+pod" and "C+walk" were launched, accelerating the development of EVs including "e-Palette", and striving to achieve free movement in various scenes
In the 1990s, began to develop fuel cell vehicles fueled by hydrogen at the same time as BEV
In 2002, the Toyota FCHV was introduced
In 2008, THROUGH CONTINUOUS empirical experiments, TOYOTA FCHV-adv was launched
In 2014, the first generation of Mirai was launched
In the future, Toyota will also promote the application of fuel cell vehicles in areas such as buses and large trucks.
In the field of batteries, Toyota has been committed to independent research and development and production of batteries for many years.
In 1996, Prime Earth EV Energy was established to continuously improve nickel-metal hydride battery technology
In 2003, the company began to develop lithium-ion batteries
In 2008, the Battery Research Department researched next-generation batteries such as all-solid-state batteries
In 2021, Prime Planet Energy & Solutions was established to integrate the battery business
Over the past 26 years, Toyota has invested nearly 1 trillion yen and produced more than 19 million batteries. These accumulated experiences are our wealth and our competitiveness.
In the future, we will increase our new investment in batteries from 1.5 trillion yen announced in September to 2 trillion yen, and look forward to achieving more advanced, higher quality, and more competitive batteries.
In the field of natural resources
In 2006, Toyota Tsusho began to explore important resources such as lithium to ensure a stable supply of resources.
In the field of energy
Since the beginning of the last century, Toyota Tsusho has been working hard to ensure and stably provide renewable energy sources such as wind power generation and solar power generation.
As a factory in the first line of manufacturing
With the goal of achieving carbon neutrality by 2035, we are actively innovating production technologies and continuously reducing energy use.
05
The energy situation varies from region to region, and Toyota hopes to respond to all the situations and needs of each country and region, and provide a variety of options for achieving carbon neutrality.
The decision on what kind of car to choose is not in us, but in the market and consumers everywhere. We want to provide consumers with as many options as possible before the final correct route is clear.
Toyota's goal is to become a "company that contributes to the global environment, prays for the happiness of people, acts and works hard for it," and becomes a "mass-produced happiness company" for humanity and society.
Our efforts,
Will be for the children of the present and the people of the future,
Better today than yesterday,
Better tomorrow than today,
Even if the future is only a little bit.
There are many, many partners all over the world, and if we can all work together, with the same will and enthusiasm,
Then, it will be able to leave a beautiful earth and more smiles for the future.
--Akio Toyoda
Article Editor: Blean