Last year, the Volkswagen brand launched five pure electric ID products based on the MEB platform in China, and behind the "start to sprint" is the Chinese new energy vehicle market that has grown much faster than expected. Compared with the fiery debut of the Germans, the Japanese camp, which is also a giant, is much calmer, calm enough to worry about whether Japanese car companies do not want this market.
Honda brings two e:N series products, Toyota has finally launched two bZ4X models in a high profile, and today we focus on FAW Toyota bZ4X.
On April 28, the faw Toyota Beyond Zero bZ4X pre-sale was officially released, and a total of 5 models of new cars were released, with a pre-price of 220,000 yuan - 300,000 yuan (after subsidies). With the empowerment of e-TNGA's exclusive architecture and the support of a number of advanced technologies adopted by Toyota for the first time, the bZ4X has made breakthroughs and innovations in terms of styling, interior, driving experience, driving performance, etc., depicting a new era of pure electricity for the industry and users.
"Camping" between the mountains and rivers, bZ4X takes you to a different kind of freedom
In order to more intuitively show the naming meaning of THETOTA bZ pure electric exclusive series "Beyond Zero Emission Value" and the unique charm of bZ4X. Different from the traditional model in the past, this pre-sale release creates an immersive outdoor camping live broadcast for the audience.
In the different camps created by FAW Toyota, bZ4X blind booking owners and senior camping experts gathered together to interpret the true meaning of different freedoms with their own stories, exchange new outdoor lifestyles, share new car experience experiences, explore the technical strength of bZ4X, and jointly look forward to the new future of pure electric travel. In addition, "Xiao Juan and the residents of the valley" also came to the camp, bringing a fresh and unworldly band Live Show. It can be said that the bZ4X pre-sale release has gone beyond the product itself and sublimated to the spiritual interconnection between the brand and the fans.
The strength exceeds imagination, and the bZ4X sets a new high in the value of BEV
As the first pure electric SUV of FAW Toyota bZ series, the bZ4X fully embodies the "people-oriented" values of the TOYOTA bZ pure electric exclusive series, realizes the four core advantages of different style, different driving control, different wisdom enjoyment, and different safety, and defines the future direction of BEV with the product strength of the same level of models.
The bZ4X adopts the theme of Hi-Tech and Emotion design, which integrates the technological sense of BEV with the vehicle, and the overall sense of exquisite design can make people feel the powerful aura of the SUV. Enjoy the digital in-vehicle ecosystem of the cockpit, supporting speech recognition and easy human-computer interaction.
Equipped with low attenuation and high safety drive batteries, the bZ4X consumes only 116Wh/km of CLTC energy consumption and clTC has a maximum cruising range of 615 km. At the same time, the bZ4X's battery is developed with the goal of maintaining a battery capacity of 90% after 10 years of the world's top 10 years, aiming to create an electric vehicle that can be used for a long time.
In terms of driving control, the bZ4X is equipped with X-MODE four-wheel drive off-road auxiliary mode (four-wheel drive model), with the newly developed Grip-Control intelligent creep mode to meet the needs of daily life to light off-road use. It is worth mentioning that the bZ4X's high-efficiency solar charging dome (optional), by absorbing the electricity converted by solar energy, can increase the cruising range by about 1750km per year. At the same time, the bZ4X is equipped with an external charging function, which can be used as a power supply outdoors or in emergency situations.
The new "TOYOTASafetySense Safety Assistance Kit" combines many intelligent driving assistance functions to create an all-round protection for users in scenarios such as congestion, smooth driving, getting on and off the bus. In terms of body structure, the bZ4X adopts a comprehensive collision response structure, which can protect the occupants, battery safety and the opposing vehicle. In terms of battery safety, bZ4X strengthens the "prevention" of battery failures and "timely detection when there are signs of failure", and brings users a solid security guarantee through multiple monitoring systems.
Generous pre-sale benefits to help users travel freely
With the release of this pre-sale, FAW Toyota also brought generous and intimate benefits, and the "Free Travel Package" helped users open a new experience of pure electricity. Among them, "freedom to buy a car" includes a variety of financial service products such as pre-sale exclusive value of 2,000 yuan custom gift package, up to 8,000 yuan replacement subsidy, 6,000 yuan additional purchase subsidy, 2 years 0 interest rate / minimum 60% value preservation repurchase within 3 years. "Freedom of use of the car" can enjoy the purchase of the car to send the charging pile and free door-to-door installation, 10 years or 200,000 kilometers of free basic maintenance, 10 years or 200,000 kilometers of electric drive system free warranty. "Freedom of Travel" includes a pre-sale transaction customer to enjoy a 1888 yuan electric card subsidy, through the brand micro-store transfer transaction to enjoy another 2000 yuan electric card subsidy, up to 10 times a year valet charging & unlimited valet maintenance free service.
Multiple policies cover the entire life cycle from car purchase to car use, helping users to start a different free journey without worry. It is worth mentioning that in order to meet the diversified needs of users, FAW Toyota will also provide scooter services in the future. For users to buy cars, FAW Toyota will adopt an offline "key store" sales model in the future to ensure user experience. At the same time, FAW Toyota will also build an online store to make it more efficient and convenient for users to see, buy and use cars. Not only that, FAW Toyota will also plan key cities and set up diversified experience spaces, so that consumers have access to the EXCLUSIVE SERIES OF TOYOTA bZ pure electric.
Backed by a deep brand accumulation, the bZ4X will be more confident on the pure electric track. Toyota has 25 years of accumulation of electrification technology, and the global sales of electrified models have exceeded 20 million, and it has maintained the record of zero battery accidents. In China, FAW Toyota is also a leader in the hybrid market, after the introduction of the first hybrid model Prius in 2005, FAW Toyota actively promotes the new energy strategy, to achieve dual engine (HEV), dual engine E + (PHEV), E into the engine (EV), hydrogen engine (FCEV) a variety of power forms of coverage, to provide consumers with a richer choice of low-carbon travel.
In addition to the mature product system, FAW Toyota adheres to the manufacturing standards of Toyota QDR and the 9 million customer base plate nationwide, which will make bZ4X born superior and achieve double harvests in sales and word of mouth in the future. Next, FAW Toyota's TOYOTA bZ pure electric exclusive series products based on the exclusive e-TNGA architecture will also be gradually improved, and there will be richer and higher quality pure electric models introduced into the market, bringing more surprises to users.