2021 has passed, good and bad, have become history, for the domestic market of auto manufacturers and brands, but also a few joys and sorrows, some manufacturers in this year quickly sink, some manufacturers in this year against the trend of the rise, the only constant is that SAIC Volkswagen sales are still declining. In 2021, SAIC Volkswagen's annual cumulative sales of 1.242 million vehicles, down 17.50% year-on-year, according to the data of the Association of Automobile Manufacturers, due to the continuous decline in sales, saic-Volkswagen's annual wholesale sales in 2021 ranked fourth among domestic car companies, ranking ahead of SAIC Volkswagen, SAIC-Volkswagen, SAIC-GM and Geely Automobile. To know that SAIC Volkswagen in 2018 and for many years before, is the best selling brand in China, and now ranks fourth, it can be said that the downward trend is too obvious!
Of course, 2021 is not the first year of SAIC's sales decline, but the third decline in three consecutive declines, the decline in 2019, 2020, 2021 respectively of 3.07%, 24.79%, 17.5%, 2021 annual sales compared to 2018 fell by 40%! Three consecutive years of sales decline, so that SAIC Volkswagen and FAW-Volkswagen sales have become larger and larger, the sales difference in 2021 is as high as 559,000 vehicles, and sales are still lagging behind SAIC-GM and Geely, all kinds of data show a problem, that is, SAIC Volkswagen is in a process of continuous decline, which has become a fait accompli!
Some netizens said that SAIC Volkswagen's sales in 2021 fell sharply, the main reason is the shortage of chips, we admit that there may be reasons for this, but it must not be the main reason, because including FAW-Volkswagen, SAIC-GM, Geely Automobile and other brands, the last year basically fell into the chip famine, but the result is still very obvious, only SAIC Volkswagen's sales and ranking is more ugly!
In fact, as we said above, SAIC Volkswagen has entered a period of decline, and when did this decline period begin, it is actually worth exploring! In a general sense, it is believed that December 2019 is a time node for SAIC Volkswagen to go into rapid decline, because in this month, Zhongbao Research Institute announced the crash test results of the 2019 Passat, from the crash test results, it can be said that the difference is a mess, in the front 25% bias crash test, obtained the worst result in the history of Zhongbao Research, so far no model is worse than it! After such a situation, SAIC Volkswagen did not adopt a positive way to solve consumers' safety concerns, but whitewashed the results in various ways, and even obtained a five-star evaluation through the "five-star wholesale department" C-NCAP, trying to cover up its poor performance in the China Insurance Research Institute. As a result, SAIC Volkswagen underestimated the speed and efficiency of the current information circulation, and SAIC Volkswagen's various "tricks" did not play any role, but saic Volkswagen fell into a comprehensive "crisis of trust"!
Since January 2020, SAIC Volkswagen has fallen into a decline in sales for many consecutive months, and all months in 2020 have declined, in our view, the "crisis of trust" of the market and consumers on SAIC Volkswagen will soon be reflected in saic volkswagen sales! And in essence, SAIC Volkswagen has never really faced up to the poor performance of Passat in China Insurance Research Institute at that time, but with the passage of time, everyone no longer mentions it, but many consumers are not at ease to give their trust to SAIC Volkswagen's products!
Of course, from the brand level, SAIC Volkswagen is indeed "weak", ranking before SAIC Volkswagen, with volkswagen brand and Audi two best-selling brands, SAIC-GM has two best-selling brands of Buick and Cadillac, and Geely is sitting on geely and Lynk & Co, and its sales are also very good. However, in the brand camp of SAIC Volkswagen, only the Volkswagen brand, and the real sales of excellent models are only a few models such as Langyi, the Skoda brand has now completely sunk, basically it is difficult to have the opportunity to rise, and saic audi Although the first model A7L has been listed, it is still difficult for SAIC Volkswagen to form sales support!
More critically, SAIC Volkswagen has never learned from a series of results triggered by Passat's crash test in 2019, and has not changed anything when dealing with product problems! Recently, some car owners have released news that the central control screen that they purchased from the Volkswagen Langyi original factory, without the consent of the owner, was replaced by a third-party Android car machine, resulting in no Carplay function, the Car Networking function is gone, and even the USB interface at the bottom right of the Volkswagen central control screen is gone, and the reply given by the dealer is straight, that is, "missing core"! In fact, including the 2019 Passat crash test "overturned", now some of the original models of Langyi have become "auto parts city" big screen, which is essentially the manufacturer's wanton reduction, or the domestic consumers have relatively trust in the Volkswagen brand, arbitrarily reducing costs!
And we have to say that with the decline in sales of SAIC Volkswagen, word of mouth damage, a more important change has also occurred, that is, SAIC Volkswagen's products are getting less and less attention, before SAIC Volkswagen has successively listed the new Passat and Tiguan L, if it is a few years ago, this heavyweight product came out, various online comparative reviews, netizens must be constantly discussing. Think about it, now in the major car platforms or short video platforms, you can see how much information these two cars can have, in the market segment, basically a "silent" state!
In fact, now saicid Volkswagen sales have declined for three consecutive years, and the annual sales volume in 2021 is named the fourth in the domestic market, which shows a problem, that is, some of saic-volkswagen's actions in the past many years are receiving substantial market feedback, although SAIC Volkswagen's absolute sales are still OK, but it has shown a "big but not strong" situation. However, this is the result that SAIC Volkswagen should have, SAIC Volkswagen in the past few years a variety of products to reduce the allocation, in the face of serious quality problems, has never been the sincerity of positive solutions, so now consumers began to gradually abandon SAIC Volkswagen and its products!