Not long ago, EDG won the championship, so that everyone saw the long-lost blood and passion that belonged to young people. The dynamism that should have subsided with age reignited a race. The ensuing entry of e-sports into Asia has also made the future e-sports industry more imaginative. Proving yourself to the crowd is probably the hidden words of e-sports people in their hearts.
They are just a microcosm of the many young people who pursue their dreams. Even if the Network often laughs at self-deprecating salted fish and emo, it does not prevent the work from multiplying forward. Young self-confidence, optimism and great spirit of exploration are the significant labels of this generation of young people.
The development of the times has given them more choices and diluted their fascination with authority. In the choice of travel tools, it is the best ally of daily life that suits you and can trigger emotional resonance.
GAC Toyota, which has a deep insight into the needs of consumers, has brought a Fenglanda that echoes them. Just as Highlander sits firmly in the head echelon of the big seven-seat SUV, and Veranda opens up the territory of medium-sized SUVs, this time to increase the size of the compact SUV market, Landa is also a meeting gift for GAC Toyota to reject emo in the fierce market competition and grow together with light people.
Complement the family product portfolio and set a new benchmark for market segments
In the face of constantly anxious market competition, the era of eating the world with several main models is gone. What is popular now is to continue to use the product matrix to improve the major market segments, and gradually form a complete family system.
At present, Guangfeng already has three models of C-HR, Willanda and Highlander, covering the small, medium and large SUV markets respectively. The C-HR audience, which focuses on young personalization, is relatively small, while Velanda is mainly aimed at the hot market of mid-level SUVs. The arrival of Fenglanda just makes up for the previously vacant compact SUV field, as the third member of the Landa family, it also continues the family's benchmark product strength.
Like the C-HR of the same door, Fenglanda comes from the C platform under the TNGA architecture. The vehicle size is 4460/1825/1600mm, and the wheelbase is 2640mm. Although it is a compact SUV, it has a class-leading 775mm rear seating height, and the ample ride space brings surprising comfort. In addition, the rear seats support 4/6 ratio reclining, and the space expansion is more flexible. Coupled with the low load compartment clearance, it is also very convenient to carry things.
Not sacrificing the interior area because of the model positioning, but on the contrary, it brings a richer and more varied space performance, which is the attitude declaration of Fenglanda. The same attitude is also reflected in the design of the whole vehicle. Although it is a consistent Toyota-style calm style, the concept of "full of sharp fun" makes the "young style" of the whole vehicle full of vitality.
The larger grille is well recognized by sharp headlights on both sides. The bodywork is outlined with a lot of square and dignified lines, creating a tough and atmospheric sense of power. Although the rear of the car is a relatively simple design, the overall shape looks very full. The two-tone mirrors, hidden exhaust layout, 7 bicycle colors and 4 contrasting roof colors are all examples of the avant-garde personality.
The TNGA-C platform is blessed to give you the driving pleasure you want
Young people who pursue speed and passion, motivation and control must be a topic that cannot be bypassed. Adhering to the TNGA architecture gene, it is the foundation of Fenglanda's rejuvenation.
Since the launch of the first TNGA architecture in 2017, camry has now had a strong product matrix composed of a number of domestic models. Among them, the C-HR dual engine, which has been listed this year, has conquered many consumers who love cars, love trends and love life with multiple charms such as the product personality of "trend new species", the high-value empowerment of TNGA architecture, and the high QDR gene of GAC Toyota.
The addition of Feng Landa also makes the lineup of the structure continue to be enriched.
Born in TNGA-C, Fenglanda inherits the low center of gravity, wide body and high rigidity body design of TNGA models, and with a minimum turning radius of 5.2m, lays the foundation for driving pleasure from the physical structure of the vehicle.
Powered by the leading TNGA 2.0L Dynamic Force Engine engine + Direct Shift-CVT transmission gold combination, the maximum power of 126 kW, the maximum torque of 203 N·m, consistent with the C-HR fuel version, the comprehensive operating conditions of fuel consumption is only 5.8L/ 100km.
Safety technology has evolved and comfort is perfect
Compared with the fun brought by driving, the household attributes of the whole vehicle are also constantly increasing. To bring a comfortable travel experience to the family, Fenglanda has further strengthened its scientific and technological safety.
Young people are chasing intelligence, and it brings their own works. The new car supports HiCar/Carplay/Carlife and introduces the "Fengyun Yuexiang" Intelligent Travel Interconnection Service, which can realize the remote control of the vehicle by mobile phone. The addition of inductive electric tailgates, power seats for driver's seats, and PVM panoramic monitoring systems allows consumers to enjoy more high-value enjoyment.
At the same time, the whole vehicle further improves the travel safety factor. In terms of hardware, Fenglanda not only has a new GOA high-rigidity body, but also provides 9 SRS airbags for the high-end model. Toyota Safety Sense (Toyota Collision Avoidance Assistance Kit) includes PCS Pre-Collision Safety System, DRCC Dynamic Radar Cruise Control, LTA Lane Track Assist system and AHB auto-adjusted high beam system. Further ensure security in detailed scenarios.
Bell description
As mentioned at the beginning of the article, like young people who are not trapped in emo, GAC Toyota has also maintained an unusually sober posture in the market competition. According to the previous 2021 semi-annual report released by GAC Group, GAC Toyota achieved production and sales of 409,600 units and 417,200 units in the half year, an increase of 32.32% and 30.02% year-on-year.
Since the beginning of this year, the high-intensity product output has also made up for the once vacant market segments. The addition of Fenglanda is not only an important step for GAC Toyota to lay out the compact SUV market, but also reshape the value benchmark of the market segment with its strong product strength, meet the test of changeable life with young people, and become their strong backing and dependence.