Looking back at the development of independent brands, we found that some active car companies have almost all pushed on the altar, such as the current stage of the Great Wall, Geely, Chang'an, etc. have a higher than the market performance of joint venture brands, of course, there are also many brands have been released from the market one by one, such as Zotye, a typical short-lived flash, some people say that the decline of Zotye lies in the lack of independent innovation and creativity of products, but countless facts have proved that Zotye's midfield departure is not only criticized for product design, but also because of its defects in product quality.
In fact, the automobile consumer market is the same as other consumer markets, its essence is still in the quality-price ratio of products, the success of Great Wall, Geely and other car companies is in the continuous improvement of product quality and relatively low prices of joint venture models of the same level, so it can become famous in just a few years, with about one million sales performance per year. However, the independent brand to be said today is even more powerful than the Great Wall, Geely and other car companies, it is Changan Auchan Automobile, the reason why it is more powerful is that when Changan Auchan once involved in the field of household cars, it has become a "explosive manufacturing machine".
Among them, Changan Auchan X7 model launched at the end of 2019 has become a 100,000-class SUV as soon as it is listed, as of today only two years of time X7 series products cumulative sales have exceeded 210,000 vehicles, and then launched Auchan X5 also broke through a broad pattern in the 80,000-level market, monthly sales are more than 10,000 vehicles, and now Changan Auchan brand has launched a new Auchan X7 PLUS model, the heat and traffic of this model are more than the first two, On the first day of listing, the order exceeded 3,000 vehicles, and the cumulative order on the 76th day of listing has reached 42,948 vehicles, and more importantly, Auchan X7 PLUS is in the field of 100,000 SUV, the vast majority of domestic brands continue to exert efforts in this field, and it has just been listed on the "success", and the strength behind it is worth our careful analysis.
In fact, Auchan X7 PLUS was a great success on the market, and its past laid a good market foundation has an inseparable relationship, as an X7 series of products, it has a large number of user reputation based, through the actual use experience of these people we can clearly understand the solid product quality and excellent after-sales service system of Auchan Automobile, which will form a strong blessing when the new car is listed. At the same time, Auchan X7 PLUS as an "upgraded version" of Auchan X7, the various subdivision attributes have been further optimized, but the price has not been greatly improved, the guiding price of the car is 79,900 yuan - 133,900 yuan, only 2,000-4,000 yuan more expensive than Auchan X7, but the improvement of product strength to provide users with the use experience has a qualitative change.
For example, mechanically, the car uses two sets of power systems, one of which is 1.5T+6MT, the maximum horsepower is 170 horses, when the engine reaches 1450Prm, it can output 260 Nm of peak torque, even if this system is the entry-level version of Auchan X7 PLUS, but thanks to the excellent tuning of low speed and high torque and the upper limit of the engine output, the power explosiveness obtained is more powerful than the Trumpchi GS4 and Haval H6. The second is the NE 1.5T high-pressure direct injection engine of the Blue Whale power family, which matches the Blue Whale wet 7DCT transmission with a transmission efficiency of up to 94.3%, with a throttle response speed of 0.05s and a maximum horsepower of 188 horses and a peak torque of 300 Nm, the power is more agile and rapid than the 1.8T Geely Boyue, and the smaller displacement brings more powerful power, which also stems from the strong underlying technical strength of Blue Whale Power.
The most worth mentioning is the "AGIGE Agile" air diversion type high-efficiency ultra-clean combustion system created by Changan Group, which can not only ensure the full combustion of the engine room and provide sufficient power for the vehicle, but also further reduce the fuel demand, coupled with the integration of other advanced technologies of the Blue Whale power family, making Auchan X7 PLUS have surging output performance while the comprehensive fuel consumption of 100 kilometers is not high, only 6.6L under NEDC working conditions, even if the price of gasoline is fully increased to 92 fuel 7 yuan / In the L stage, the last kilometer of accounting is only 0.5 yuan, which does not bring too much pressure to the user.
In addition to the strong mechanical quality to empower the excellent driving experience, auchan X7 PLUS riding experience is also a highlight of the vehicle, the car has a large body of 4730/1870/1720mm, close to the size of the medium-sized SUV Volkswagen Tiguan L, larger than the Haval H6, Geely Boyue and Trumpchi GS4, etc. Are a circle, while the long wheelbase of 2786mm can make the rear row have 140mm of luxury legroom, plus a completely flat rear platform, It will not affect the comfort of the middle passenger, so every passenger in the back row can find a very comfortable riding posture, which is unmatched by most models of the same class, and more importantly, the spacious rear seat does not affect the storage capacity of the trunk, it still has 650L-1407L super large trunk space, storage capacity and practicality are better than Haval H6, Geely Boyue, Trumpchi GS4 and so on.
At the same time, the interior of the Auchan X7 PLUS cockpit adopts a wrap-around full-contact soft bag design, the soft material coverage rate is as high as 80%, whether it is the front or rear row users often touch the area is soft, whether the touch or texture is more convincing than Haval, Geely's products. In addition, the seat adopts a super-fiber wear-resistant skin with 20,000 punching processes, and the thickness of the filler is also 10-20mm thicker than the same level, and it is also equipped with functions such as heating and ventilation, coupled with the industry's first flexible subframe technology with a 10% increase in shock absorption effect and four-wheel fully independent suspension setting, even if it encounters non-flat roads such as mud and potholes during driving, it can also ensure the stability and comfort of the occupants in the car.
On the basis of the outstanding comfort experience of the seating space, seat performance, chassis structure, etc., auchan X7 PLUS also has a feature that most models in the same class lack, that is, the NVH tranquility of the whole vehicle.
Generally speaking, the 100,000-level SUV is hindered by the price problem and often will not put too much effort into the NVH, after all, the price and experience are proportional, almost all of them will reach about 200,000 products will be fully NVH tuning, but Auchan X7 PLUS as an SUV model that sells less than 80,000 yuan has also made multiple treatments in terms of mute, and its entire vehicle has integrated a total of 52 optimization programs for tranquility, including but not limited to the sound insulation cotton between the engine compartment and the cockpit. The door panel has built-in sound insulation cotton and door sealing strip system, etc., and after the combination of multiple designs and the use of sound insulation materials, the car has a breathing level quietness under the closed state of the doors and windows, which further optimizes the use experience of the whole vehicle.
However, in terms of configuration, Auchan X7 PLUS is also very suitable for the user's appeal in the intelligent era, such as the face intelligent control system equipped with the mobile phone Auchan X7 PLUS is also equipped, and it is an internal and external dual-camera face intelligent control system to strengthen the convenience of the car; the full-scene OnStyle 3.0 intelligent control car system uses a speed 8-core chip, the reaction speed is even more amazing, speech recognition is only 0.5s, face recognition is only 1s, and navigating home only takes 1s to achieve functional response. In addition, the car is also equipped with APA 5.0 one-key parking system, all-weather vehicle bodyguard monitoring system, clairvoyant remote video system, chassis perspective and massive APP interaction and OTA upgrade and other intelligent functions, so that users can fully feel the convenience, safety and practicality brought by smart cars during driving.
At this point, it is not difficult to see that Auchan X7 PLUS maintains the level of mainstream 100,000-level SUVs in multiple dimensions such as intelligent configuration, space comfort, ride tranquility, power performance, fuel performance, etc., and even has the performance of the same level in terms of space, NVH and power, etc. In contrast, the guidance price of the car is 79,900 yuan -133,900 yuan, which is cheaper than the same level haval H6, Trumpchi GS4, Geely Boyue, etc., and in the past period of time, Auchan X7, X5 series products have also laid a solid foundation for word of mouth, no matter the price, product strength, quality of which aspect has not shown a disadvantage. The key to determining the audience of the product in the consumer market is the ratio of cost performance and quality price, and Auchan X7PLUS has achieved the same level of excellence in both aspects, so it has just been listed and "achieved fame", and the 76-day order reached 42948 units is only the beginning for it, and the future will also release greater market potential. I wonder what you think about this?