As Geely's new technology flagship SUV, Geely Galaxy Starship occupies the absolute C position of the booth. The temperament and powerful aura of science and technology make fans sigh at its design skills, especially in today's era of electric vehicles, it is rare to see.
The reason for this is that nowadays, the same homogeneous design and the mutual "borrowing" of new cars have really become a major aesthetic dilemma in the era of electric vehicles, and even make us not interested in new cars. We often think about how we should go on the road of original design and how to have our own confidence in the face of the bottleneck of car styling. Looking at this Geely Galaxy starship, there seems to be an answer.
The Geely Galaxy starship that aroused onlookers
As a prototype of Geely Galaxy's new technological flagship SUV based on the GEA architecture, the name Starship is so well chosen that it reminds people of the spaceship in a Chinese science fiction movie, and immediately feels a sense of grandeur. And the design concept of the real car is more in line with the name.
Geely Galaxy Starship takes the "civilian Galaxy Space Station" as the original design concept, turning "space" into the cornerstone of all intelligent experiences. Throughout the body line, the upper part of the straight line, with no B-pillar design, electronic exterior mirrors and the universal light strip around the body, transparent and futuristic, the lower part with curves, continuing the "ripple of light" design aesthetics, showing a sense of science and technology at the same time, but also showing a natural fluency and stretch, is a kind of high-level rigidity and softness, the organic combination of technology and design.
Geely's design creates a Chinese business card
The emergence of the Galaxy Starship is by no means accidental, and the reason why we can see such a successful work is based on the strong original design strength of the Geely brand.
This is also reflected in the other models of the Galaxy series, which we are already familiar with. The Galaxy Light began to make the "Galaxy Ripple Aesthetics" deeply rooted in the hearts of the people, and the original design of the Galaxy series left a deep first impression on us. The Galaxy E8 further amplifies this unique design, incorporating a large number of electric technology elements such as sound, light, and electricity, and the world's first mass-produced integrated light-emitting front face. Now, the Galaxy Starship has undoubtedly let the world once again see the strength of China's original design.
If you taste it carefully, Geely's original design contains deep thinking and exploration of Chinese orthodox aesthetics and oriental culture. Needless to say, the concept of "space" throughout the design of the Galaxy Starship is also inspired by the "Chinese Philosophy of Space".
Chen Zheng, vice president of Geely Automobile Group, once mentioned in his sharing: The pavilion is an architectural form in China, with only pillars and no walls, but it forms a unique space. Just like the Jixian Pavilion by the West Lake, it represents the Chinese's understanding and use of "space". Just as the poem "Heaven and earth enter my house, mountains and rivers are my teachers", heaven and earth enter our home, it can incorporate all things in heaven and earth and macroscopic and grand natural values in every square inch, so its spatial boundary is not those pillars at all, but all the surrounding natural world, moving to different scenes, and the experience of virtual and real life.
Starting from the user's cultural genes, Geely has studied a lot of Chinese people's thinking about "space", borrowed the technique of "moving to different scenes" in Chinese painting, introduced the natural environment into the cockpit, and made every seat a viewing position, thus breaking through the boundaries between inside and outside the car, virtual and real, satellite and ground.
At the same time, it also draws on the superb realm of "the beauty of blank space" in Chinese aesthetics, replaces the physical screen with "optical waveguide AR display device", makes the virtual AI digital elf, and introduces the natural landscape into the cockpit with the concept of "water boat shore", creating a three-bedroom and one-hall layout of "lake scenery connected by mountains and rivers", realizing the combination of virtual and real space of intelligent experience & physical space, human-computer interaction is more vivid and vivid, and the driving experience is naturally more humanized.
Not only that, as the carrier of Geely's AI technology strength, Galaxy Starship boldly explores the possibility of creating an "AI intelligent space", and we have seen a series of innovative designs such as AI smart seats, Galaxy AI digital elves accompanying us, AI aircraft accompanying the whole domain, AI light-language interaction with heaven and earth, and AI supercomputing space where virtual and real life coexist, which vividly show us a new concept of future travel in the AI era, representing a new global aesthetic height of perfect integration of original design and technology.
Geely's original design strength has also made it a business card of Chinese design, especially at the critical stage of Chinese cars going overseas, Geely's design strength has played a vital role in the process of opening up overseas markets, and has also enhanced the influence of Chinese brands in the world.
Adhere to the long-term principle of originality
Of course, all this did not happen overnight.
We must still remember the original design of the iconic water ripple front grille of Geely Borui and Boyue. In the era of fuel vehicles at that time, Geely insisted on original design. With the advent of the era of intelligence and electrification, Geely has brought us the Galaxy E8, which has been praised by netizens as "the most beautiful Chinese pure electric flagship car", and its "ripple aesthetics" not only left a deep impression on consumers, but also won the IDA Design Award, iF Design Award, muse Design Award, Red Dot Award, and recently won the highest award in Italy A - Platinum Award, and many other international design awards in the industry. In today's AI era, Geely perfectly combines technology and design.
These are the results of Geely's insistence on long-termism and originality. Original design is not just a simple presentation of a design result, but a long-term attitude, not confused by short-term interests and topics. It's never easy to stick to it for decades, and it's even more so for a brand to maintain consistent brand values. Behind the many excellent products is Geely's hard work and persistence, and even has been pushing the entire industry forward.
On February 23, 2023, Geely first proposed the "New Paradigm of Chinese Design" to build a new discourse system for Chinese automotive design. On December 6, 2023, Geely Design and the China Academy of Art jointly released the White Paper on China's Automotive Design Discourse System (First Edition), making design a force driving the continuous evolution of China's automotive industry. At the same time, Geely held the industry's first brand-independent international automotive design forum in Shanghai, linking domestic and foreign design think tanks and forces from all walks of life to jointly promote the construction and maturity of the "new paradigm of Chinese design" and drive the value of Chinese automobiles.
The rise of China's automotive design cannot be a one-man story, nor can it be done alone. Geely's sense of corporate responsibility also attaches great importance to the integration of production, education and research, and has in-depth cooperation with many top universities at home and abroad, such as Pforzheim University in Germany, Sichuan Fine Arts Institute, Jingdezhen Ceramic University, Nanjing University of Science and Technology, etc., adhering to the principle of "no pinching, no harvesting", and building an innovative training system for Chinese design talents for students. These efforts to design for China are no easy task for car companies, and few other brands can be so persistent.
At the same time, Geely also has top design talents from all over the world, and Geely's design teams are currently located in Shanghai, Ningbo, Milan, Turin, Gothenburg, Coventry, etc. The sheer scale and international vision allow them to leverage their respective strengths in different projects and work together 24 hours a day to inject fresh impetus into Geely's product design innovation.
Geely's traceability from the top-level culture, the aesthetic insight of the foundation, and the innovation of the talent cultivation model continue to inject innovative and long-term development momentum into the original design. This is the foundation behind Geely's ability to launch so many excellent product designs, and it also makes the Chinese design represented by Geely gradually have its own confidence, making Made in China become Designed in China.
Geely has laid a clear path for us on how to go on the road of originality of Chinese design. Under the general trend of China's automobile industry gradually becoming internationalized, only by insisting on originality and innovation can our automobile brands win the respect of the world and move towards global success.