Now consumers buy a car in addition to paying attention to intelligent configuration and control, good-looking appearance is also very important, after all, the current car market, young people are the main purchasing power, so good design is definitely a plus, before there are many domestic brands are not relying on the design of the joint venture brand to open the market?
However, what can be seen now is that during the development of domestic brands in the past ten years, there have also been some unevenness, and most brands have enough voice at both the technical level and the design level to compete with joint venture brands.
Let's put aside the technology and talk about design, BYD has won the recognition of consumers by relying on the original "dragon face" design, and has eaten up the design dividend. Changan Automobile's CS75PLUS and UNI sequences also make consumers sigh that domestic brands have made a qualitative leap in design because of their highly recognizable design.
Let's talk about a few "negative" examples, Zotye we don't need to say more at all, because blindly borrowing imitation won the title of "leather ruler", and now it has ended up in a shaky scene.
The consequences of Zotye have given all independent brands a warning, but there are still many brands that do not want to forge ahead. For example, Chery Automobile is called a technical house, but it has not made a breakthrough in design, and it is too modest compared with other independent brands. It is hard to have several new products in the design of the original style, but by netizens fiercely criticized that there is a shadow of Changan Automobile. For example, the new car X-1 of its sub-brand Jietu has a front face design with the feeling of Changan UNI sequence.
For example, Roewe Whale, which recently opened pre-sale, a new compact SUV with a coupe style under Roewe, with a pre-sale range of 166,800-192,800 yuan. This new car fully shows the different design styles of Roewe, but it can also see the shadow of other models, and even some netizens said that the intake grille of Roewe Whale and the front face of Changan UNI-T are very similar.
As we all know, Roewe has relied on the "rhythm design" conducted by Shao Jingfeng in the market for many years, and Roewe Whale has been upgraded on this basis, using the concept of "rhythm wake-up", the entire front face has adopted a rather bold design, eye-catching grille, avant-garde split headlights, sharp lines, a sense of trend and future technology, and it can also be seen that this car has indeed become younger than Roewe's previous products. It also seems to convey to everyone the signal that the brand should focus on the young market.
In terms of size, roewe whales have a length, width and height of 4702mm/1903mm/1691mm, respectively, and a wheelbase of 2765mm.
In addition, Roewe Whale also adopts the more popular through-type taillight design, which is very sporty, and the car uses a double 12.3-inch screen, which creates a sense of technology that does not have to be bad at all.
Write at the end
Putting aside the front face design of some changan UNI sequences of Roewe whales, the personalization and youthfulness it conveys as a whole are still relatively obvious. Nowadays, young people are the main purchasing power of the automobile market, how to cater to the aesthetic needs of young people has naturally become an important topic for each brand, Roewe Whale shows that it is the first step, but if the originality of this new car in the design can be higher, after all, the current domestic brand has enough strength and heritage to bring consumers higher quality products, but it is not happy to be eliminated by the market because of reference.
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