Recently, the topic of Huawei's car manufacturing, or selling cars, or the topic of cooperation with car companies, is very hot. In particular, Huawei launched the new car to ask the M5, in the entire automotive market, a stone stirred up thousands of waves, and its orders are also very hot, from which it can be seen that Huawei's appeal in the car sales market is extremely strong, almost a boom, the response is gathered.
At the same time, we also see that Huawei is showing more and more ambitions in the direction of automobile manufacturing, and even makes some automobile manufacturers deeply uneasy.
First, Huawei's ambitions or dreams of deep involvement in car manufacturing are growing stronger and are already doing so. Why? Looking back at Huawei's involvement in the development of smart cars, sales of polar fox alpha S and Cyris SF5 using Huawei's high-end automatic driving system are less than expected.
Huawei found that this method has a very strong publicity and promotion effect on Huawei's smart car ecology, so it immediately launched the new car Q&A M5.
Huawei is building a model car with all-round deep participation and a very Huawei pedigree, which will be displayed in the market to reflect its own influence in technology, marketing and channels, so as to attract ecological chain partners to join Huawei.
At this time, the M5 was born, and this model soon received nearly 10,000 orders. This is obviously an enviable achievement in the smart car sector.
When the false coat of foreign high-end manufacturing was ruthlessly exposed by domestic production, not only the young people at home began to support domestic production, but even many foreigners began to choose lower prices and better quality Chinese manufacturing. Take the leading app that attracted the attention of major venture capital giants some time ago, after the epidemic, more and more foreigners have begun to trust Made in China.
Many foreigners entrust international students to buy less than 200 yuan of AJ, Adi and other tide brands on platforms such as Lingchao, and then ship them overseas to sell at a sky-high price of 30 times, and even international shoe inspectors have sighed: From the moment the machines in The Chinese factory opened, our advantages were only the design level.
Secondly, Huawei has focused on smart cars with super strength, and the posture of doing a big business in the automotive sector is vividly demonstrated. According to the current data, Huawei has a team of 2,000 people in the autonomous driving related business sector, and the hundreds of places added by Huawei in 2021 are almost all given to the business of the automotive sector.
At the same time, Huawei's investment in research and development in the automotive sector is almost a blood cost, and Huawei will invest about $500 million in the automotive sector in 2020, and this figure will exceed $1 billion in 2021, equivalent to 2 times.
In addition, Huawei is using its advantages in the field of mobile phones to attack the auto sales market. Why? As we all know, Huawei has accumulated a large number of high-quality, high-loyalty user groups in terms of smartphones. As Yu Chengdong said, Huawei can dig deep into these user groups.
One of Huawei's advantages is that it has more than 5,000 offline stores. Yu Chengdong said bluntly: and BMW, Mercedes-Benz, Tesla, and new car-making forces are not in the same order of magnitude, which is our huge advantage, covering every important city in China, which is Huawei's long-term strategy in the next 5-10 years. ”
Therefore, from the perspective of Huawei's strong dreams or ambitions in the direction of manufacturing cars, as well as its determination to do a big cause here, and the wisdom of making full use of its own advantages, Huawei under the leadership of Ren Zhengfei is ambitious for automobiles. Of course, we also believe that Huawei will become a big thing!