As one of the three major areas in the automotive market, the competition in the car field can really be called a needle point to Mai Mang, which is not weaker than the competition in suVs, but has a stronger trend. In the competition for new and old product models, sales volume is an important indicator of their popularity in the market. Looking back at the market performance of single models in 2021, some of the "overvalued" cars, each of which has lived out its own wonderful and accurate positioning.
BYD Qin PLUS: The brilliance is expected
In the past 2021, the market performance of BYD Qin PLUS series can be said to be quite strong, with cumulative sales exceeding 170,000 units throughout the year, of which the cumulative sales of Qin PLUS DM-i are about 114,000 units; the cumulative sales of Qin PLUS EV are more than 56,000 units. In less than a year of listing, sales have reached more than 170,000 units, setting off a lot of waves in the field of cars.
Express brother comments: As a model born from BYD's DM-i super hybrid platform, the Qin PLUS series relies on its advantages in terms of higher appearance, higher cost performance, long mileage, and good fuel economy, and in the cruel market competition, it has successfully counterattacked and become the "dark horse" of the car market, which can be said to be basically expected by car owners and netizens. Once the production capacity is fully released, the Qin PLUS series may replace Emgrand and become the market position of the "brother" of domestic cars.
Toyota Asiatic Lion and Ling Shang: Hopes outweigh disappointments
In order to contain the rise of domestic cars and seize more market share, Toyota's "one car, two sales" in the Chinese market occupies a considerable market share in terms of sales. At the same time as the "one car, two sales" products such as Corolla and Leiling, Toyota has also launched the Asiatic Lion and Lingshang. In 2021, FAW Toyota Asia lions will have cumulative sales of about 32,000 units for the whole year, and GAC Toyota Lingshang will have a cumulative sales volume of 4,500 units in the whole year.
Express brother comments: Compared with the market performance of RAV4 and Veranda, Corolla and Leiling, Camry and Asian Dragon, Toyota Asia Lions and Lingshang, who originally thought they could get a beautiful report card, turned out to be in a tepid state in the market competition, giving people a real existence of "hope is greater than disappointment". To be honest, it is not that the product strength of Asiatic Lion and Lingshang is not strong enough, but that it is sandwiched between Corolla and Leiling, Camry and Asia Dragon, which leads to the lack of fighting spirit of Asiatic Lion and Lingshang market.
Modern Famous Picture: Tried but with little success
As one of the main forces of Beijing Hyundai, Hyundai Mingtu has created an eye-catching market performance, but in the fierce market competition and the enhancement of the strength of competitors, the advantages of Modern Mingtu are gradually disappearing. Even after the renewal, it did not usher in its own kangzhuang avenue. In 2021, the cumulative sales volume of Modern Mingtu is about 6,000 units, which is basically a dangerous situation of being abandoned by the market.
Express brother comments: To tell the truth, in the market segment to which it belongs, the market advantage of modern mingtu is remarkable, the market positioning in the famous map between Elantra and Sonata, in fact, it is completely possible to implement a dimensionality reduction attack, and Elantra to form a joint force to impact the A-class car segment, but Mingtu is unwilling to put down its due stature, as well as Beijing Hyundai's lack of strength in marketing, resulting in Mingtu's deep sales weakness. In 2022, if the modern famous map can "bend over" and show some more sincerity, it may have a good harvest.
Trumpchi Shadow Leopard: Hold high and make your dreams come true
As we all know, GAC Trumpchi, which has laid a position in the market with the SUV Trumpchi GS4, has been difficult to make a big improvement in the field of cars, until the launch of Trumpchi Shadow Leopard, which made GAC Trumpchi see hope. Although Trumpchi Shadow Leopard has been listed for less than half a year, the cumulative sales volume in 2021 has exceeded 46,000 units, and it has now advanced to a club with more than 10,000 monthly sales.
Express brother comments: Trumpchi Shadow Leopard, which was launched in August last year, is positioned as an A-class sedan, equipped with a 1.5T+7DCT power combination, and the comprehensive fuel consumption of NEDC is 5.7L. The car has a length of 4700mm, as well as a wheelbase of 2736mm. Combined with the price and configuration, trumpchi shadow leopard's market competitiveness is remarkable, and there is a good integration in terms of both sports and practicality. Trumpchi Shadow Leopard, which holds high and makes a good dream come true, is still in the market heat, and whether it can maintain the existing market heat in 2022 needs further investigation.
Skoda Octavia: A good card is broken
To tell the truth, Skoda's time to enter the Chinese market is not short, and it has created a good market performance, but because its products have a certain degree of conflict with SAIC Volkswagen's models, coupled with Skoda's arrogant mentality, it has led to its voice in the market getting lower and lower. In particular, the Octavia, whose market positioning is an A-class sedan, could have competed with models such as Langyi, Yinglang, Bora and Xuanyi, but fell into the embarrassment of "a good brand is broken". In 2021, the cumulative sales volume of Skoda Octavia will be 15,000 units.
Express brother comments: In the past 2021, Skoda Octavia has also been renewed, many aspects have been refined, the market competitiveness has been strengthened, but its market performance is still tepid, single-month sales in 2300 units up and down. Many people say that the new Octavia will be "sold", but the fact is that "the ideal is very full, and the reality is very bone". To be honest, if it were not for the decline in reputation and influence caused by Skoda's arrogance, Skoda's models, including Octavia, would not have been "broken by a good card".
Summary: From the above sales data and analysis, it is not difficult to see that whether it is BYD Qin PLUS series, Trumpchi Shadow Leopard, Toyota Asia Lion and Lingshang or Hyundai Mingtu and Skoda Octavia, it can be said that they are "overrated" models in the market, but there is a clear contrast in market performance. BYD Qin PLUS series lives up to expectations, and the vibration of modern famous pictures and Skoda Octavia all illustrate a truth: only products that grasp the market demand and consumer purchase psychology have a chance to win. You tell me?
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