Speaking of Hyundai Mingtu, everyone is not unfamiliar, this is Hyundai's B-class model, which has seized entry-level customers such as Toyota Camry, Honda Accord, Volkswagen Maiten, Nissan Tianlai and so on. In the past, the sales of this car in China were not bad, with annual sales of up to five figures, but in recent years, sales have seriously declined, and many netizens are curious about a question, why is it not fragrant when it is so popular before?
Data show: in 2017, Hyundai Mingtu's sales in the Chinese mainland were 129051, the same year's Honda Accord was 149652, compared to it, it was OK, but then it began to plummet, in 2018 Hyundai Mingtu's sales were 88358 vehicles, 2019 was 46623 vehicles, 2020 was 29863 vehicles, 2021 January-November was 6929 vehicles, November was 351 vehicles, if you add the average, It is estimated that there will be more than 7500 vehicles in 2021, compared with 129051 vehicles in 2017, which is simply not to be looked at directly.
When the new name map was just listed, it was exaggerated as a flower, what hanging Accord Camry, but the actual sales are far less than the class model, and the more mixed the worse, said good hanging? Why did the comeback fail again? In fact, the reason why the modern famous chart continues to plummet has the following factors.
The first is ugly, which is the core, the most representative is the catfish mouth, this shape design is very unpleasant. There is no way to compare with the old model before 2017. Whether a car can sell hot shape is very critical, it is like a person to go on a blind date, if the first impression is not good, it feels that there is no need to understand. In the same way, if a person is not satisfied with the appearance of a car, even if the interior is excellent, it is difficult to add points, because others have lost interest, not to mention the interior is not very likable. In fact, the ten generations of Sonata is also a catfish mouth design, sales are also a mess, and the designer still wants to continue this design, can only say that the designer's aesthetic is separated from the masses.
For a car to become a best-selling model, the appearance and interior must cater to the public aesthetic, and the modern famous map is detached from the public, if you do not change the designer, the car will be cool. Ugly looks, even if it is ugly, but also reduce the allocation, but also what dry double clutch, you know, the Korean car was originally based on the cost performance of the world, just a little good results began to the tail, learners began to reduce the allocation, in order to increase profits. In fact, the brand power of Korean cars is not as good as that of Japanese, and it is difficult to rely on cost performance to play a piece of the world, and then give it up. You reduce the allocation, domestic cars began to increase the configuration, so that the performance is not better than the Japanese system, the cost performance is not more than the domestic, so it is cool.
Nowadays, Korean cars in China have been marked by the Chinese people, the price of more than 100,000 people do not consider the Korean system, within 100,000 OK, but in recent years, Hyundai Yuedong and Rena are also falling off a cliff, taking Hyundai Rena as an example, 32104 in 2020, 5269 in January-November 2021, in fact, this is not good news, if according to the current progress, Korean cars in China are facing a crisis of survival. If you want to change the situation, grasp the change of designers, not to mention the power and interior, just this appearance, many people have refused. Change the designer, pile up the configuration, and maybe there is a turnaround, otherwise the future sales will be more miserable.