As early as before, there was a media that the Great Wall wanted to buy Jeep, and then because the price was not discussed, so this matter was not solved.
As we all know, the Haval brand under the Great Wall is specialized in the field of SUVs, in this field it also has a solid foundation, and its Haval H6 model is the top of the long-term SUV sales list, known as the national god car.
Let's first assume that if the news of the Great Wall's acquisition of Jeep is true and successful, then for its sub-brand Haval, there is a very good "leading" role, after all, Jeep's brand influence in the field of SUVs is not comparable to that of ordinary brands, and with the blessing of Jeep, its "hard-core off-road dream" should have been realized long ago, but at that time, it is estimated that we will not see the tank brand now. After all, at that time, the Great Wall could also use the influence of the Jeep brand to exert its residual heat.
But then again, there is nothing to regret, after all, at the hardcore off-road level, Great Wall Motors now has the blessing of the tank brand, and the sales and reputation are still good, and the tank 300 model that is listed on the market is actually doomed to the extraordinary life of the tank brand. It can be said that in the field of SUVs, the brand influence of Haval and Tank is slowly establishing, against joint venture car companies, and now it can also be done with ease, Haval H6 This order for the crown and tank 300 is the best proof!
Of course, Great Wall Motors also understands that although it is not difficult to build cars independently, but there is only one way to stay on its own, if you can find the right partner to make progress together, it is of course the best. So Great Wall Motors turned its sights to Land Rover, do you know why it is Land Rover? (According to reports, this year the Great Wall will carry out in-depth cooperation with Land Rover)
Although Land Rover is positioned as a luxury SUV, but since entering China, now fell into a 70% off tiger bad reputation, and Land Rover's reputation in the world is not good, the quality is poor for everyone to see, three days two ends to run 4s shop who can not stand it, but if you put aside these small problems, the overall performance of Land Rover this car is actually good, especially when the road conditions are not good, its advantages will also appear, but this still can not save its sluggish sales.
In 2012, Land Rover and Chery cooperated, and in order to meet the needs of the Chinese market, the domestic Land Rover lowered the original price, although it has been discounting promotions, but the sales volume is still unsatisfactory. Taking the domestic sales in the first half of this year (2021), the combined sales of Jaguar and Land Rover are only 55,000 vehicles, and the sales in November are even more outrageous, with only 0.77 million units sold. So why is Land Rover sales so sluggish, and the Great Wall still has to cooperate with it?
Of course, it is "good to feed", in fact, for Land Rover, there can be Great Wall Motors and its in-depth cooperation, then of course it is 100 willing, although it has Chery in China to support it, but after all, its sales in China are not good, and there is no right to dominate the market, and now climbing the Great Wall This big brother is also an opportunity to "start over". For the Great Wall, in the face of this once arrogant overseas visitor, now the market downturn, it has more dominance, and secondly, it has targeted Land Rover's overseas models, such as Land Rover Defender these high-end models, after domestic production will inevitably drive down the price, so that it will break the new market rules, and Great Wall Motors will also usher in a wave of new advancement.
Write at the end
Win-win cooperation, both sides take what they need, Great Wall Motors pulled Land Rover out of the quagmire of sluggish sales, against the sky, and Land Rover opened up a new market for Great Wall Motors, made a breakthrough, why not enjoy it?
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