The advanced technology of the Great Wall seems to be aggregated on this body, plus large batteries, automatic driving technology, etc., but from the car point of view, the pre-price of 300,000 is not expensive, but for Wei Pai, such an attempt is undoubtedly radical, and the growth of new forces also allows them to have a breakthrough and a lesson from the past, but high-end is the road that every traditional brand must take, and the Great Wall has completed the first step with Wei Pai Mocha.
Wen 丨 wisdom driving network Wang Shuoqi
Yesterday (January 14), Great Wall Motor's "0 Anxiety Smart Electric" Mocha DHT-PHEV officially announced its pre-price.
0 Anxiety Smart Edition 299,000 (two-wheel drive) and 0 Anxiety Performance Edition 315,000 (four-wheel drive), according to the pre-price, this should be the most expensive model under the Pre-price of the Great Wall, and it is also the first attempt of the Great Wall in the 300,000 level.
Yes, if you see here you must feel expensive, this price plus a little money can buy Volvo XC60, Cadillac XT5 and other second-tier luxury brands of medium-sized SUVs.
But in terms of the technology of the vehicle itself, this pricing is not outrageous.
First of all, the 0 anxiety intelligent electric travel played by this owner includes five aspects: right-of-way 0 anxiety, car 0 anxiety, energy 0 anxiety, safety 0 anxiety, and driving fun 0 anxiety, so that users can enjoy a quiet driving, fast acceleration, and more intelligent driving experience comparable to electric vehicles, and at the same time have a long endurance, low fuel consumption, unlimited purchase restriction (applicable to most restricted cities) 0 anxiety worry-free feeling.
Such a performance is difficult to complete with simple hybridization, so how does the Great Wall do it?
That brings us to coffee intelligence and the new DHT PHEV architecture.
According to the words of the Great Wall, intelligent DHT technology is the best efficiency in the full speed domain, the best driving experience, the highest degree of intelligence of the new energy architecture, such a confidence comes from innovation, the new car through the intelligent DHT "two-stop" architecture and pure electric + hybrid mode of innovation, can complete the optimal driving mode in the full working conditions, and 204km pure electric endurance, but also broke through the limit level of plug-in hybrid.
Compared with Nissan, Ideal and other new energy technologies that use tandem drive, DHT has better climbing ability, fuel saving efficiency and driving experience.
Compared with byBYD, Shuangtian and other new energy technologies that use "one-stop" hybrid drive, DHT is a two-speed hybrid topology, which has better acceleration and overtaking performance, and covers a richer driving scene and driving experience.
Looking at the leading configurations such as 204km pure electric endurance, 0.45L 100km fuel consumption, 4.8s000 acceleration, and high-performance electric four-wheel drive system under WLTC conditions, there is no competitor at the 300,000 level or even 500,000 level.
The coffee intelligence allows the car to show "high INTELLIGENCE" and "high emotional intelligence", leading high-end intelligent driving functions such as NOH and HWA, intelligent cockpits that meet the needs of personalized cars, and intelligent service functions such as Xiaowei Classmate 2.0, which have been revitalized and launched, all make the level of intelligence comparable to new forces.
Taking high-end intelligent driving as an example, Mocha DHT-PHEV is equipped with high-end intelligent auxiliary driving systems such as HWA high-speed driving assistance and NOH intelligent pilot assistance, which can realize industry-leading intelligent driving such as intelligent up and down ramps and intelligent avoidance entrances, and maximize the liberation of drivers' hands and feet. In the daily commute, Mocha DHT-PHEV solves the pain points of users parking in narrow parking spaces and reversing on narrow roads by integrating parking, remote control parking, follow-up, transparent chassis, etc., and provides all-round driving assistance support.
Xiao Wei classmate 2.0, the voice function is fully upgraded, supporting the visible speaking of function configuration, 20 seconds of continuous dialogue, contextual understanding, etc., full sensory insight into user needs.
At the same time, there are more immersive graphic images, computer vision, AR-HUD, VIMS facial recognition and AI, which can achieve 360-degree seamless perception inside and outside the car.
In addition, the MOCHA DHT-PHEV is equipped with new adaptive laser headlights, electronically controlled active suspension, 7 NVH mute technology, NAPPA leather seats, HARMAN infinity sound, exclusive fragrance system and other luxury features.
Selling for 300,000 such a model may not be expensive, but there are still difficulties.
However, at present, it is difficult to have a strong appeal to the brand power of Wei Pai at the level of 300,000, and Wei Pai urgently needs brand upward marketing publicity and services to complement products.
The reliability of the new technology for users still needs to be confirmed, so at present, Weipai has also launched two major "0 anxiety" policies for a limited time -
Car 0 anxiety: the first owner enjoys the three electric system, engine, transmission lifetime free warranty, five years or 150,000 kilometers of vehicle warranty; lifetime free basic maintenance, lifelong free basic traffic, basic service and exclusive service; with the car to give away intelligent charging piles and basic installation services.
Travel 0 Anxiety: Free lifelong experience of NOH smart pilot assisted driving, lifetime free exclusive vehicle physical examination and free roadside assistance services.
It can be said that what should be sent has been sent, the guarantee has also been guaranteed, the product force is strong enough, and the brand power is also rapidly improving.
In the end, whether it can be sold or not depends on the difference between the cost of use and the mixture.
We choose the fuel version and the hybrid version of the minimum match, according to the non-charging driving, hybrid version of the power loss fuel consumption of 100 kilometers 5 liters, fuel version of two-wheel drive for 7 liters, the difference between the two every 100 kilometers of 2 liters, according to the pre-sale price to calculate, the difference between the two 112,000 yuan, according to 7 yuan a liter of gasoline calculation, you need to travel 800,000 kilometers to earn the difference back.
If you only charge every day, according to the home charging pile 4 angle one kilowatt-hour electricity calculation, 16 yuan electricity can travel 200km (if there is no attenuation), then you need to travel 270,000 kilometers to earn the difference back.
Of course, it cannot be ignored that the hybrid model claims to bring better form texture and experience, and the configuration is also higher.
In any case, mocha DHT-PHEV is the first piece of the puzzle of Weipai 0 anxiety intelligent electric matrix, and it also blows the clarion call of Weipai to lead the 0 anxiety track, and it is also a starting point for the upward breakthrough of the Great Wall.
ZhiChaojun believes that in the near future, both hybrid technology and intelligent configuration will be decentralized in the Wei brand, and at that time, Wei Brand will have more confidence to declare: it has completed the transition from the commanding heights of technology to the commanding heights of the market.
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