Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Steamy Jun
Reports from The GreatAuto
"I don't understand why some people still buy fuel cars, how nostalgic are they to buy fuel cars?"
Not long ago, Li Bin's casual remarks triggered discussion from the outside world. The positive and negative voices rise and fall, playing each other, adding more magical colors to the already dramatic 2021 car circle. Leaving aside whether Li Bin is unintentional or intentional, when we really think about the future of the car, the question will come to mind: When will pure electric cars replace fuel vehicles?
In fact, it was faster than we thought.
In the development of new forces, a dark horse has come out of the reins and staged a new speed in the car market in 2021.
According to the data, GAC Aeon sold 123,660 units in 2021, an increase of 119% year-on-year. Among them, terminal sales in December 2021 were 16,675 units, an increase of 119% year-on-year.
GAC Aeon continues to stage the "EIAN Speed", which is inseparable from the continuous hot sales of the number one technology player AION Y.
Pure electric number one technology player
AION Y staged phenomenal hot sales
AION Y, which positions the A-class SUV, faces the most competitive market segment in China.
AION Y can be described as "knowing that there are tigers in the mountains, preferring to go to the tiger mountains", but its market performance is enough to be amazing. AION Y has only been on the market for more than half a year since its launch in April last year, and has outlined a perfect upward curve for the outside world.
Only 2 months after the listing, AION Y topped the A-class pure electric SUV in June and became the "pure electric number one player";
Subsequently, it exceeded 5,000 vehicles in August and 7,000 in September, and monthly sales increased rapidly;
October ushered in a historic moment - monthly sales exceeded 10,000 vehicles! It completed the annual sales target ahead of schedule and became the first Chinese pure electric model with monthly sales of more than 10,000 in addition to A00-class cars, which can be called "the number one rival of fuel".
Users are directly blind!
AION Y ushers in a new era of wild consumption
The continuous hot sales of AION Y have not stopped GAC Aean from the pace of rapid upgrading.
In November last year, AION Y, the number one pure electric technology player, ushered in a new renewal, and the order of the 2022 model on the first day of listing exceeded 1,000, driving its monthly sales to continue to exceed 10,000, continuing to erode the market share of the same level of fuel vehicles. What is rare is that users open wild consumption before the new car arrives at the store, and blindly book a car that has not yet met, which is really a phenomenon-level hot sale.
GAC Aean is another phenomenon-level model that deserves its name. Today's success is only a small hurdle that AION Y has broken through, but it is destined to be a major hurdle in the industry.
AION Y is a phenomenal hit
How is it made?
Why does the "koi", which symbolizes good luck, make countless "social animals" tirelessly forward? Why can fake laughing boy Gavin, hairline Xiao Wu, and Ouyang Nana become Internet celebrity memes? Why can the iPhone still become the object of countless people after many years?
Further investigation can be found that behind each phenomenon-level product, it is jointly promoted by multiple parties. The reason why the AION Y can become a phenomenon-level hot model is that on the one hand, it has excellent strength, and on the other hand, it is very good with young people.
1. Excellent product strength, creating a scientific and technological experience that is one step ahead
Excellent product strength is always the primary factor of hot sales. AION Y is positioned as a "100,000-class technology first class", and technology is also the biggest selling point of AION Y. Adhering to the original intention of GAC Aegean to bring users a one-step scientific and technological experience, AION Y has realized many scientific and technological innovations based on the technology accumulation of GAC Group over the years. Through many unique technology configurations, a differentiated path has been found under the inner volume.
Technology seconds call, 2022 AION Y series upgrade equipped with the full perception interaction system IBCM, mobile phone can unlock the door, get on the car is on the power, hang up the gear is driving, giving people a full sense of ceremony.
The ultra-visual distance summoning parking supports 150 meters of cross-layer summoning parking, combined with Baidu Apollp high-precision map can achieve autonomous parking in key area parking lots, saving time to find parking spaces and walk. Continuous OTA upgrades can also allow users to drive the often new and feel the refreshing of the new car.
In addition, ADiGO intelligent driving assistance, BMS emotion recognition, remote control parking and other intelligent functions have long been tested and recognized by car owners, giving AION Y a good reputation of "100,000-level technology first class".
In addition to superior intelligent technology, the AION Y three-electric system continues the advantages of GAC Aeon. The long endurance of more than 600 kilometers solves the problem of travel anxiety; the magazine battery leans over to dispel users' concerns about safety; the free optional 2.2㎡ large canopy, with the 1.8-meter "big bed" after the seat is receded, and the playability of the car machine system, making AION Y a unique "starry sky bomb room", with a variety of ways to play.
2. Youthful marketing play to help the proportion of technology versions /young groups continue to grow
The hot sales of the number one technology player AION Y are inseparable from its unique charm of the tide and the sincere gesture of playing with young people.
As early as before the AION Y went public, GAC Aeon held a unique "pre-sale conference" - more precisely, a "playground" for young people, and fully enjoyed it with young people. Dyg team king glory exhibition competition, penicillin band singing, rider catwalk and other activities are very "unorthodox", but it is also this "unorthodox", so that young people can fully see the young posture of AION Y.
AION Y has also held user co-creation activities such as the Popular Modified Car Championship and the Body Pulling Flower/Color Change, which fully fits the current young people's pursuit of fashion trends and unique styles, and further narrows the distance between them and young people.
At last year's Guangzhou Auto Show, GAC Aean and fashion beauty brand WOW COLOUR held a grand strategic joint global premiere event, released AION Y co-branded cars and co-branded beauty gift boxes, and made AION Y successfully out of the circle.
Gac Aeon realizes "playing" with users through various young marketing innovations, so as to quickly capture the good feelings of the Z generation and get the favor of the Z generation. As a result, more and more young people are buying AION Y, and they are also more inclined to buy the version that supports ICV. It is no wonder that in the first month of listing, AION Y reached the top of the A-class smart SUV sales crown, worthy of the number one pure electric technology player!
Write at the end
Different from a group of new car-making forces, AION Y has become its own faction, becoming the number one player in the pure electricity market, and the staged "Ean Speed" has also posed a huge threat to the same level of fuel vehicles, becoming its number one rival.
Whether it is excellent product hard power, or young marketing gameplay, and real user co-creation, it is the secret of AION Y's success. The key is that GAC Aeon has always adhered to the "user-centric", using technology one step ahead of others and the co-creation experience of tide play, and resonating with young people on the same frequency.
In the face of the continuous improvement of the new energy market, AION Y relies on the accumulation of GAC Aean technology and adheres to the attitude of "making friends with users", and is bound to continue to move forward and climb to a higher peak.
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