Sales, for most car companies, is undoubtedly a highly valued annual assessment indicator.
Looking back at 2021, the sales ranking at the level of car companies, from the overall pattern, there is still no major change. Although the top three in the monthly ranking list will occasionally change, the cumulative annual sales volume is still the old face of those joint venture brands.
However, the battle between the leaders of the autonomous camp is extremely dramatic, and it is not until the final suspense is solved.
champion
FAW-Volkswagen: 1778389 vehicles
In 2019, FAW-Volkswagen pressed savoy-Volkswagen and won the annual car company sales championship. In the past two years, FAW-Volkswagen has continued to expand its leading edge. Since the beginning of the previous year, the battle for the crown of the north and south volkswagens has lost its suspense early.
Last year, after the first month's sales data came out, it can almost be shown that the two are no longer in a competitive level, and FAW-Volkswagen's sales in January have reached 232387 vehicles, while the second-place SAIC Volkswagen has only 165,500 vehicles. Half a year later, FAW-Volkswagen's sales have reached 1,025,800 units, up 19.8% year-on-year and more than 300,000 more than Shanghai Volkswagen, which ranks second. It is precisely because of the huge gap that FAW-Volkswagen in the second half of the year, although it was most affected by the "lack of core", the sales volume fell by 30%-50% year-on-year for several months, and it was still able to easily win the annual sales crown.
However, compared with the previous year's annual sales, FAW-Volkswagen still fell a lot year-on-year. Moreover, last year, FAW-Volkswagen was caught in the storm of rights protection at the product level. For example, Tanyue's particle trap storm, Sagitar, And Magotan's complaints about the transmission noise continue to be continuous, which has a negative impact on the brand image, and over time, it will also be reflected in sales.
runner-up
SAIC Volkswagen: 1457111 cars
Since saic-volkswagen, which has been at the top of the list in sales three years ago, lost the battle with FAW-Volkswagen for the top of the list, for two consecutive years, the competition with its opponents has become more and more bottomless. Especially in the first half of 2021, although SAIC Volkswagen still ranks second, it is not only far behind FAW-Volkswagen, but also has a gap of less than 20,000 vehicles with SAIC-GM in third place. At that time, SAIC-GM was in a strong growth trend, and it was still unknown whether SAIC Volkswagen could retain the runner-up. In the second half of the year, under the influence of "lack of cores", several hot-selling models of SAIC-GM appeared to lack staying power, and SAIC Volkswagen gradually expanded its advantages and re-consolidated its position as the second place.
It is worth mentioning that in September, SAIC Volkswagen regained its long-lost monthly sales championship with sales of 123,500 vehicles. FAW-Volkswagen, which has been firmly at the top of the list in the past two years, finished second with a record of 107,800 units. Obviously, the continuous sluggish sales in the second half of the year are largely due to the lack of chips.
Among the brand's hot-selling models, the new Langyi in the car has lost the crown for two consecutive years, and the gap with the old rival Xuanyi has been further widened. At the same time, the sudden rise of The Wuling Hongguang MINI also poses a threat to its own second place. Among the hot-selling models of SUVs, Tiguan L also faces user complaints from "particle traps", which also adversely affects its reputation and sales.
3rd place
SAIC-GM: 1277261 units
Since falling to the third place in the annual car sales in 2018, SAIC-GM has been steadily in the third place in the past few years. However, the performance of SAIC-GM in 2021 is somewhat fluctuating, and the monthly sales volume has twice pressured SAIC Volkswagen in the first half of the year, rising to the second place; it has also been surpassed by its own brands Changan and Geely and squeezed to the fourth place. Although SAIC-GM's sales in the first half of the year were 699,600 units, an increase of 25.6% year-on-year, the gap between sales and SAIC Volkswagen was also greatly reduced. But after the second half of the year, the brand began to decline somewhat, and at the end of the year, SAIC-GM's cumulative car sales 1277261, down 9.2% year-on-year.
Among SAIC-GM's hot-selling models, the new Yinglang remained in the top ten of the sedan market for the whole year, while the Buick GL8 ranked second in the MPV market. However, in the TOP15 sales of SUVs and new energy vehicles in 2021, a product of the brand cannot be found.
Fourth place
Geely Automobile: 1213021 cars
Geely Automobile has become the annual sales crown in the domestic independent brand camp for many consecutive years. However, the "leading big brother" of independent car companies has been held by Changan Automobile since the beginning of 2021. Not only did monthly sales continue to be suppressed by the other side, but half a year later, Geely Automobile also sold 36,000 fewer cars than Changan Automobile. Just when people felt that the leader of independent brands this year was expected to change hands, Geely finally came to the top. Since July, Geely Automobile's monthly sales have begun to surpass Changan Automobile's. Until the fourth quarter, the cumulative sales volume of Chang'an was surpassed. In September and October, Geely Automobile entered the top three for two consecutive months, and its monthly sales rose to the second place in November and December.
With the power of the second half, Geely Automobile once again defended the status of its own brand brother. In particular, the performance in the last few months almost broke the pattern of the top three that had remained unchanged in recent years. The brand's SUV products Boyue and family car product Emgrand have entered the top ten sales in their respective market segments, but their sales have declined compared with 2020, especially the year-on-year decline of Emgrand has reached double digits. In contrast, in the field of MPV and new energy vehicles, Geely Automobile has few products entering the top 15 sales volume.
Fifth place
Dongfeng Nissan: 1134889 units
As the Japanese brand with the highest sales volume in China, Dongfeng Nissan's sales volume has exceeded 1 million units in November 2021, and it continues to sit firmly in the top position of Japanese car companies. However, there was a slight year-on-year decline, which was also importantly related to the industry problem of "lack of core" last year.
If the top three car companies have formed a stable first group, sales have been thrown away from other car companies. Then, Dongfeng Nissan's sales ranking in recent years has been fixed in the second group. However, just take a closer look at the composition of Dongfeng Nissan's product sales, which will surprise people. There is no doubt that among the million sales of Dongfeng Nissan, the annual "sales king" Xuan Yiju has made great contributions. However, the car actually occupies more than 40% of the brand's sales, and this phenomenon of completely relying on a certain product has undoubtedly become a bottleneck restricting the sales of car companies, and there are many unpredictable factors.
In other segments, SUV Qashqai has been hovering on the edge of the top ten for a long time in 2021. The MPV and new energy vehicle segments, TOP15 are also basically insulated from Dongfeng Nissan. Therefore, Xuanyi, as the "hope of the whole village", if there is a large decline in sales, it will have a serious impact on the overall sales of Dongfeng Nissan.
Sixth place
Changan Automobile: 1116033 vehicles
If you want to evaluate Changan Automobile's performance in 2021, it can be described as "high driving and low walking". Since the beginning of the year, it has taken a strong lead, with sales of 613,000 units from January to June, pressing the "boss" Geely Automobile, which has been the sales force of independent brands for many years, and becoming the top sales of independent car companies in the first half of the year. Moreover, Changan Automobile's sales in the first half of the year increased by 64.2% year-on-year, and it also became the largest year-on-year growth rate among the TOP15 car companies. It should be known that since 2020, Changan Automobile's sales have shown a rapid growth momentum. Therefore, from the beginning of 2021, people feel that the battle for the top spot of independent car companies has a good drama to watch.
However, after leading the halfway, from July onwards, Changan Automobile's monthly sales were not as good as Geely Automobile's, and in the following months, it was constantly surpassed by the other party. As of October, Changan Automobile can only rank second in cumulative sales, although the final suspense is still left at the end of the year, but Changan Automobile is the end of the crossbow. Since August, the brand's monthly sales have continued to grow negatively year-on-year, with a year-on-year decline of nearly 20% in November. Despite the final failure, among the top 10 car companies in sales in 2021, Changan Automobile still achieved annual sales of more than 1 million vehicles and double digits year-on-year growth.
As for the product structure, Changan Automobile appears to be a "blockbuster" product. In addition to the CS75 ranking second in the annual sales ranking of SUVs, whether it is a car, MPV, or new energy vehicles, there is a lack of other heavyweight products. Moreover, in the annual cumulative sales ranking of new energy vehicles of car companies, it cannot enter the top ten. Of course, the sales volume of good villains is higher than that of Geely, and since the overall sales of passenger cars are surpassed by the other party, at least they have "returned" to each other in the new energy market.
Seventh place
SAIC-GM-Wuling: 966932 units
Although the annual sales volume has not exceeded one million, SAIC-GM-Wuling is also considered to be a self-owned brand car company with a relatively outstanding performance this year, and they are also one of the car companies whose cumulative sales can increase by double digits year-on-year. At least, in the MPV and new energy vehicle segments, Wuling Hongguang and Hongguang MINI EV have been hailed as "god cars", basically "Hongguang out, who competes with the invincible existence". In addition to the two products that have long occupied the top of the sales list of the MPV and new energy vehicle segments, in the MPV market, their Capgemini and Baojun 730 are also the top ten regular customers in terms of sales.
Although Wuling Hongguang's sales in 2021 fell by nearly double digits year-on-year, the advantages are still obvious, nearly 80,000 more than the second place. However, in the sedan and SUV market, the sales ranking top 15 is basically irrelevant to Wuling. After all, this also has to do with their product positioning and targeting consumer groups.
Eighth place
Great Wall Motor: 948793 vehicles
If you don't count pickup trucks, Great Wall Motors has been working hard to exceed one million vehicles in annual sales over the years. In terms of passenger cars, compared with 2020, Great Wall Motors' sales in 2021 have increased significantly, with a double-digit year-on-year increase. Its SUV explosive product Haval H6 has accumulated more than 100 months to win the monthly sales champion of the SUV market, but at the same time, relying on the Haval SUV family, or Haval H6 product in the sales composition of the proportion is too high, but also in recent years has been criticized. Therefore, Great Wall Motors is also constantly trying to blossom at multiple points, and continues to form a sense of freshness in product marketing. After the big dog, the Haval family launched new products such as red rabbits and divine beasts, and after the independence of the tank brand, the order of the tank 300 was hot, and the tank 500 appeared.
In terms of new energy vehicles, the Euler cat family map continues to have new products listed, and the high-end brand Weipai also completed the layout of the three cups of coffee series of Mocha, Macchiato and Latte last year. It can be seen that a certain effect has been achieved. In the SUV market, Haval H6 continues to occupy the annual sales crown throne, but in the proportion of brand sales, it is still more than one-third, and from the annual sales of TOP15 models, it can be seen that the SUV market segment is almost still relying on a blockbuster product to hit the world.
In the field of new energy, Great Wall Motors' efforts have achieved remarkable results, and the annual sales of new energy vehicles dominated by Euler are only lagging behind BYD, SAIC-GM-Wuling, and Tesla, which are also the leaders of their own brand brothers who also focus on fuel vehicles. However, the two traditional weaknesses of cars and MPVs have not yet been achieved, and it is reasonable because of the different strategic emphases of enterprises.
Ninth place
FAW Toyota: 846299 units
FAW Toyota's annual sales achieved positive year-on-year growth, according to faw Toyota's official data, SUV family sales of 283523, accounting for a further increase; while the sales of the twin engine series models reached 201597, which also created a new high.
In terms of new product planning, it also complements the existing product lineup. The brand's new models launched in 2021, including the 1.5-liter three-cylinder Corolla, the all-new ALLION, the mid-size SUV land release and the K-CROSS, also boost overall sales. In terms of product sales performance in various market segments last year, RAV4 maintained its top five positions in the SUV field, with a year-on-year increase of double digits. Although Corolla's sales have declined year-on-year, it ranks in the top four in the car market in terms of annual sales.
Apparently, the Corolla family remains the biggest pillar, with cumulative sales of 330,280 vehicles in 2021, accounting for nearly 40% of overall sales. Other sales force include Rongfang and Asian Dragon. The cumulative sales of the former in 2021 were 203,410 vehicles, an increase of 17% year-on-year, and the cumulative sales of the latter for the whole year were 123525, an increase of 11% year-on-year, and the average monthly sales exceeded 10,000 vehicles. It is not difficult to see that FAW Toyota's previously released "three major strategies" including TNGA strengthening strategy, crown brand renewal strategy and new energy strategy have achieved results.
Tenth place
GAC Toyota: 840396 units
In the context of the industry suffering from the "lack of core", GAC Toyota is not immune, and has also experienced a year-on-year decline of more than 30%. However, compared with other joint venture brands that still showed a downward trend until the end of last year, the brand has achieved positive year-on-year growth since November. From the perspective of the brand's new product planning, it is obvious that it is preemptive after the plan.
In 2021, the new Highlander, Lingshang and Leiling 1.5L three-cylinder versions launched by GAC Toyota have attracted the attention of the industry. At present, Guangzhou Toyota with TNGA full product matrix is also more perfect. Especially in the field of SUVs, the product layout, the emergence of Wesa and Fenglanda, and the new CHR of the small SUV models on sale, the Highlander, Veylanda and the new SUV that positions new species of trends, have formed the "pyramid" layout of its SUV family. Highlander's position in the big seven-seat SUV market is still solid, and it has continued to sell more than 10,000 copies a month. The Velanda family of mid-size SUV also set a new monthly sales record in the fourth quarter. Moreover, among the existing orders for the car, the luxury version and above account for 97% of the high-end models. This also shows that GAC Toyota is developing from brand evolution to brand upgrading strategic thinking. Under the new product strategic planning, the brand has clearly defined the target of one million vehicles per year.
In the sales volume of various market segments in 2021, GAC Toyota Ralink and Camry have entered the top ten in the annual sales of the sedan field, but in other fields, whether it is SUVs, MPVs or new energy vehicles, the TOP15 does not have Guangfeng's "blockbuster" models in the list.
(Note: The sales data in this article is provided by the All-China Association of Passenger Vehicles)
Nandu reporter Liang Luozhe