China is the world's largest automotive market, with the wave of "new four modernizations", China's automotive industry technology is also rapidly iterative upgrading, the majority of Chinese consumers are ready to fully embrace digitalization. In this context, the official opening of Hyundai Motor Group's China Forward-looking Digital R&D Center in Shanghai is a milestone in the implementation of the new China strategy, and will have a deeper and more comprehensive understanding of the needs of Chinese users in the future, and quickly launch cutting-edge technologies to meet the needs of Chinese consumers to enhance the travel experience of users, which is also the goal of Hyundai Motor Group's unremitting efforts.
In fact, in the current domestic A-class automobile market, the seventh generation of Elantra relies on its scientific and technological strength to leave other brands far behind and send the future to consumers. Take the comparison with Xuanyi and Civic on the hot list to see the technological advantages of Elantra.
(7th Generation Elantra)
Futuristic networking, a car that can talk to people
AI voice assistant is a simple and convenient, but very test of technology technology. Chinese consumers have become accustomed to AI smart speakers at home and control various smart homes through voice, so there are also no low requirements for intelligent voice assistants on cars.
The seventh generation of Elantra is equipped with the third generation of intelligent networking system, which has a highly convenient intelligent voice recognition function, allowing the owner to talk to the car. "Hello, Beijing Hyundai" wakes up the voice assistant, you can clearly express what you need and leave it to judge. For example, "I'm hungry", the seventh generation Elantra will search for a nearby hotel for you and navigate, if "a little cold", the car will raise the window, turn on the air conditioning, if you say "I'm sleepy", the car will open the window and skylight to let the cool breeze blow in.
(7th Generation Elantra Intelligent Speech Recognition)
When you are stuck in traffic, weekend travel or late home, feel too stuffy on the road, the seventh generation of Elantra will play songs, news, stock market, radio for you to alleviate boredom according to the different time and scene, of course, you can also say what you want to hear, the seventh generation Elantra will be satisfied. If you arrive at your destination halfway through the story, and you have the plot behind it, you can continue to listen to the story by managing the historical record when you use the car again.
(7th Generation Elantra Online Entertainment Consulting Service)
The voice assistant function of the fourteenth generation Xuanyi will be less intelligent than that of the seventh generation of Elantra's intelligent voice, which can be awakened by voice, but cannot understand complex requirements and can only understand simple instructions. If you say "I'm hungry," you'll only get a "I'm sorry, I don't understand what you're talking about." "At this time, you need to search for the hotel you want to go to on your mobile phone in advance and say the exact address." Of course, if your need is to "open the car window" and "turn off the air conditioning" these instructions, Xuanyi's voice assistant will do a good job, but most of the car's voice assistant can do it.
(14th Generation Xuanyi)
Japanese cars have always given the impression of backward vehicles, conservative functions, and "intelligent insulators". In order to get rid of these labels, the eleventh generation of Civic has made a great determination in the Internet of Vehicles and intelligent voice, and the effect is indeed good, and the intelligent voice system of the eleventh generation Civic has been greatly upgraded, and the common air conditioners, windows, takeaways, and even dialect dialogue can be realized. Thinking that the voice control vehicle in the Japanese car before, it is simply more difficult than ascending to the sky, this time the Civic can be said to have made great progress. However, Civic's speech recognition function also stops here, and there is still a long way to go to achieve the seventh generation of Elantra scenario-based speech command recognition linkage, understand the voice of "I am sleepy" and "I am hungry" and realize the control command.
(Eleventh Generation Civic)
Futuristic automation, self-driving cars
Autonomous driving technology is a standard to consider the technological content of a car, in most smart homes can run automatically today, Chinese consumers naturally hope that the car can automatically drive, the higher the degree of automation, the more can be appreciated by consumers.
In this regard, the seventh generation of Elantra is also not disappointing, its intelligent assisted driving has reached the L2+ level, and most road conditions can be easily handled. For example, SCC intelligent cruise control system, with a stop-and-go function, is very suitable for opening in a traffic jam environment, set the speed, follow the distance, and the car will automatically follow the front car to walk and stop. There is no need for tension and anxiety in a traffic jam environment, and it is not impossible to use this time to relax.
The seventh generation of Elantra's NSCC based on navigation intelligent cruise control system is very suitable for long-distance driving, the car in the state of adaptive cruise, will also automatically identify the signs and cameras of the speed limit section according to the navigation, and reduce the speed through to avoid the owner from eating the ticket. When there is a curve in front of it, the seventh generation Elantra can also calculate the curvature of the curve according to the navigation, and give the best deceleration plan to avoid the dangerous situation of rushing out of the lane.
Unfortunately, the fourteenth generation of Xuanyi did not have a cruise function in all series, and the most basic cruise control did not have it, let alone an adaptive cruise function. In this way, Xuanyi car owners need to control the vehicle themselves in any environment. When traffic jams, it is necessary to keep an eye on the car in front, follow the front car to start and brake, and if there is a slight negligence, a rear-end accident may occur. Long-distance driving also needs to step on the accelerator all the time, which will inevitably increase driving pressure and produce driving fatigue. It can be seen that the Japanese car Xuanyi is still in the state of "insulator" in the field of intelligent driving, which is inevitably a bit outdated.
The eleventh generation of Civic has an adaptive cruise function, a camera, eight millimeter wave radar configuration, known as the "all-round advanced safety assistance system", but the so-called "advanced" is only compared with the Previous Model of the Civic, looking at the A-class market is not new. The Eleventh Generation Civic also has a lane shift warning system and lane keeping function, which will automatically follow the car when it encounters the vehicle in front of it after setting the speed and following distance on the highway to achieve adaptive cruise. However, these functions are relatively basic, especially the TSR traffic sign intelligent identification system, which will remind the driver before passing through the speed limit section, in fact, most navigation has similar functions, which is slightly redundant.
By comparing the seventh-generation Elantra, Xuanyi and Civic three cars, it can be found that the seventh-generation Elantra is far more powerful than the other two cars in terms of scientific and technological strength, whether it is a "soft technology" intelligent voice system or a "hard technology" automatic driving technology, which is beyond the reach of the other two cars. Xuan Yi is still conservative and old, and although Civic has begun to catch up, it still has a long way to go.