As the New Year bell approaches, major automakers have also announced their year-end sales reports for 2021, with the Volkswagen Group delivering nearly 3.3 million vehicles in overall sales in 2021, once again leading the domestic passenger car market with an absolute lead. However, rather than summarizing past achievements, the outlook for the future may be more important. A few days ago, Volkswagen also solemnly held the first media communication meeting in 2022, which was personally presided over by Dr. Feng Sihan, CEO of Volkswagen Group (China), and introduced Volkswagen's new plan for 2022.
Dr. Sihan Feng, CEO of Volkswagen Group China
Thousands of sails passed on the side of the sinking boat, and the sick tree was in front of wanmu spring
As Game of Thrones put it, "The wheel of history keeps rolling forward, and no one can stop it." The winner obediently becomes the dirt on the wheel and is carried away. Looking back at 2021, for Volkswagen, in addition to the new crown, there is also a "virus" impact, which may be more serious than the epidemic, that is, the global shortage of semiconductor chip supply - it directly restricts the development of Volkswagen in 2021 and even 2022.
Despite this, Volkswagen still delivered 3.3 million vehicles to customers in 2021, achieving a market share of about 16%, still proving that Volkswagen is the number one automaker in the minds of consumers. Judging from the data currently available, there are still many market demands to be stimulated, which also strengthens Volkswagen's determination to work in the Chinese market.
Facing the future, Volkswagen will insist on facing the world in China. According to Feng Sihan, after the Spring Festival, the ID. family will usher in an important software upgrade, which will further enhance the functions of many aspects of the car, including AR-HUD (Augmented Reality Head-Up Display System) and so on. Later this year, China's ID. products can also start OTA remote over-the-air upgrades.
By 2025, Volkswagen will also enhance the intelligent interconnection function on the existing platform, and will also launch the L2++ automatic driving function. At the same time, Volkswagen will also upgrade the existing MQB platform technically, in addition, the technical capabilities of the MEB platform will be further upgraded and strengthened. In addition, Volkswagen will also launch a new SSP platform to prepare for L4 and L5 autonomous driving. Feng Sihan said that the intelligent interconnection function of the models produced on this platform will be further strengthened. In addition, FAW-Volkswagen Audi's new PPE platform will also be put into operation in 2024.
In 2022, new energy models will be the focus of power
From the traditional fuel vehicle to the direction of electric vehicles, pure electricity strategy or electrification strategy has received widespread attention since the implementation of the Volkswagen Group. In the past year, Volkswagen has doubled sales of new energy vehicles with the launch of ten new energy vehicles, including plug-in hybrid models, and sales of up to 15,000 plug-in hybrid vehicles have also played a very important role in reducing the Group's overall emissions.
In Von Sihan's view, the sales of the ID. series models are successful, and all these achievements also show that ID. represents Volkswagen's product capabilities, which embodies the ease of use of daily life and upholds the quality and safety that Volkswagen has always attached importance to. In 2022, new energy vehicles will also become the focus of Volkswagen's efforts.
According to reports, this year Volkswagen will launch about 12 new cars in the domestic market, half of which are pure electric models. In addition, Feng Sihan also revealed to us that the next pure electric model will be closer and closer to the car form of the product launch. At the same time, in the new year, Audi will also launch MEB platform models. In 2022, ID. and Audi e-tron will better support the promotion of Volkswagen's future new energy vehicle strategy, and Feng Sihan also hopes to have more models suitable for the Chinese market.
According to Volkswagen's plan, in 2030, the market share occupied by new energy models will reach more than 50%, and if the total market volume is about 30 million units, the market for electrified models will be almost 15-16 million units.
Of course, focusing on pure electric does not mean that Volkswagen will completely abandon fuel vehicles, there will be a transition period, but Volkswagen said that as future technology continues to achieve breakthroughs, by 2030, most internal combustion engine vehicles will also include electrified components or electric drive components in its powertrain.
On the other hand, Volkswagen's existing lineup of SUVs will also be further expanded. Last year, Volkswagen unveiled nine new SUVs, with 1.2 million SUVs delivered. By this year, Volkswagen's lineup of SUVs will be completed at least in terms of fuel vehicles, and the SUV models will cover all market segments.
Write at the end
For Volkswagen, 2021 is undoubtedly a success, and for 2022, Dr. Feng Sihan also showed us Volkswagen's determination to develop in China. First of all, electrification will be the focus of Volkswagen's next efforts, and there will be many blockbuster models launched this year. In addition, traditional fuel vehicles will also be synchronized, and in the future, Volkswagen will have more models similar to the A3 and Q5 to boost Volkswagen's sales. All in all, in this 2022, Volkswagen has prepared a lot of "secret weapons", what kind of brilliance will they bloom in the future? Let's wait and see!