From March to December 2021, in just ten months, the Volkswagen ID. family's products in China increased to 5 models, and more than 70,000 deliveries were achieved in terms of sales. 2021 can be counted as the first year of electrification for volkswagen. At volkswagen group china's annual media briefing held earlier this year, Dr. Feng Sihan, CEO of Volkswagen Group China, said: "Sales growth will be based on more models and measures to alleviate supply difficulties, hoping to double IN ID. sales. About 12 new models will be launched this year, half of which are pure electric models. ”
Chip problems led to a decline in annual deliveries
In terms of overall sales in 2021, the Volkswagen Group is undoubtedly the biggest winner, delivering 3.3 million new cars, down 16% year-on-year. Chip shortage these words, in the past year almost all car companies have been saying, Volkswagen also can not avoid this problem. "Sales in the first half of 2021 are still good, and sales volume and market share have maintained a normal trajectory and development channels. However, in the second half of the year, it continued to be affected by the shortage of chip supply. Feng Sihan said.
From the perspective of the group, the performance of different brands is not the same, and the luxury and high-end brands perform very well. Porsche achieved historic year-end sales of nearly 95,000 units. Both Bentley and Lamborghini also achieved new sales records, achieving sales of 3,916 units and 861 units, while Audi delivered a total of 700,100 units, down 3.6% year-on-year. MQB models of brands such as Skoda have also been greatly affected by the shortage of chips, and the young sub-brand Jetta has sold 169,000 units, becoming the only volume product brand to achieve positive growth.
The momentum of IID.'s sales climb is very good, last year's annual ID. sales target was 80,000-100,000 units, due to the shortage of chips around the world, the last few weeks of December due to the epidemic in Ningbo, again produced a few thousand less, and by the end of the year the inventory was very tight, the final sales was more than 70,000 units.
Half of the 12 new cars this year are pure electric ID. Family sales have doubled
In the era of traditional fuel vehicles, Volkswagen Group was the first to enter the Chinese market to form a joint venture, in today's new energy era, Volkswagen Group is still in front of many joint venture brands, but there is still a big gap compared with China's own brands. According to the data of the Association, in December 2021, the retail penetration rate of new energy vehicles was 22.6%, of which the penetration rate of new energy vehicles of independent brands reached the highest of 39%, while the penetration rate of new energy vehicles of mainstream joint venture brands was only 3.3%.
In 2022, the Volkswagen Group will launch about 12 new models, half of which are pure electric models. "In the new year, Audi will also launch the MEB platform model, Q5 e-tron", Feng Sihan said: "In 2022, ID. and Audi etron, etc. will better support the promotion of our future new energy vehicle strategy, and we also hope to have more models suitable for the Chinese market." ”
In terms of sales, the sales volume of the ID. family in 2021 is not enough in Feng Sihan's view, and it is hoped that the sales of the ID. family can be doubled this year by launching more models and solving the problem of chip shortage.
In addition, in the field of new energy, the Volkswagen Group has also laid out a Volkswagen (Anhui) joint venture, and in April 2021, the MEB plant has already started construction. This summer, Volkswagen's (Anhui) plant will be ready to go into production. The two products put into production earlier are brand new models, and further development work is needed to make this model more mature, which will take another year for the mass production car to come out. Feng Sihan revealed that at present, the new company of FAW-Audi joint venture is currently in progress, and plans to put into production of PPE platform models in 2024.
At the end of this communication meeting, Feng Sihan said: "ID. is a Volkswagen model in the true sense, and the products of the Volkswagen brand can often not be defined or summarized in one dimension. We offer our customers a very balanced product in all aspects, whether it is safety, excellent quality, durability, driving pleasure and so on. "For the average consumer, they don't need particularly strong acceleration performance or particularly luxurious decoration, and balance is indeed the best choice." What new products will the Volkswagen Group bring in 2021? Can ID. Family Sales Double? Let's wait and see