At last year's Shanghai Auto Show, it was originally the stage for major new cars, but on the first day, it was snatched up by the female owners of the rights protection who ran on the roof of Tesla, and she shouted loudly that "Tesla brake failure" became the headline of major news sections for a while. Until now, Tesla and the female owner of the rights protection are still in court, and the rear-end accident has not only not been officially announced, but the female owner has also been countersued by the brand side. Despite the boiling of the matter, it did not hurt Tesla, which sold 144,000 Models in 3 years.
Not only that, but of all the products Tesla is currently on sale, another SUV may become the world's best-selling car - the Modle Y.
The emergence of the Modle Y has also further lowered the threshold of Tesla's SUV models. When it was just listed, the orders ordered under the official website and crowded people to the physical store to see the real car could be described as an endless stream. In the past 2021, the cumulative sales of Tesla Model Y have reached 157932, which is the sales champion of pure electric SUVs in China. Although Tesla was affected by a series of public opinion storms in the first half of the year, the data will not lie, and people are still enthusiastic about Model Y. Even in the United States, the brand's home country ranked third in annual sales in 2021.
How did Model Y achieve such an achievement?
Price
On the one hand, it's because it's cheap. In January last year, Tesla announced the listing of the domestic Model Y, and the starting price of the long-endurance version and the high-performance version was 339,900 yuan and 369,900 yuan, respectively. It should be known that the same configuration version of the previous imported Model Y is 488,000 yuan and 535,000 yuan, while the domestic version is reduced by 14.81 and 165,100 yuan, respectively.
But Tesla can also drop more fiercely, in July of the same year, Tesla launched a Model Y standard endurance version with a starting price of 276,000 yuan, which lowered the entry threshold of the entire car series by more than 70,000, but due to the rising cost, the long-endurance version and the high-performance version were more expensive than in January. However, the starting price of 276,000 yuan is quite low for an SUV model at the head of the pure tram industry, and under the dual influence of low threshold and brand effect, naturally many people are willing to pay for it.
Product strength
On the other hand, whether it is mileage, intelligent driving or mechanical quality, model Y is a relatively good level in the same level, which can take into account the actual use of the scene. You know, almost all car companies will take the Model Y as the target when launching similar new cars, and car companies seem to be proud of being better than Tesla. Even the oil car wants to compare with the Model Y, whose car machine and automatic driving are easy to use, which shows that its influence is beyond doubt.
Brand power
So does it really have no competitors? No, at this price point, the most direct opponent of the Model Y is the Ford Mustang Mach-E.
The ford Mustang Mach-E rear-wheel drive low-end guidance price is 282,000 yuan, which is closest to the standard endurance Model Y. Its acceleration and endurance are also pressed on the Model Y, but in the field of new energy vehicles, Ford's brand power is not as good as Tesla's.
As a pioneer of new energy vehicles, tesla brand attention is higher than the general car companies, and Model Y as the only domestic Tesla SUV, so many people know that Tesla has such and such negative news, but when choosing new energy vehicles, they will inevitably give priority to it.
In this summary, it is no wonder that the Model Y is a hot seller. But it is worth paying attention to that in November last year, Tesla's official website suddenly updated the name of the Model Y standard endurance afterdrive version and adjusted it to "Model Y". In addition to the name change, the product level has been updated. First, the cruising range under the new CLTC conditions is 545 km/ h. In contrast, the older model has a cruising range of 525 km under the comprehensive conditions of NEDC. However, Tesla replaced the Model Y's original 220kW motor with a 202kW motor, and the torque was also reduced from 440N·m to 404N·m; the acceleration time from zero to 100 kilometers was adjusted from the original 5.6 seconds to 6.9 seconds. Accordingly, the possibility of continuing to charge through the acceleration package in the future is not excluded.
What is even more unexpected is that Tesla owners have reported that when picking up the car, they found that the central control and rear row of the car did not have a USB interface, but only reserved the hole, and the wireless charging function of the mobile phone was also reduced. Its official customer service said that the Model 3 and Model Y models produced after November 6 may be in this situation. Tesla said that it plans to reload the USB interface from December, but because of the shortage of chips and related parts, the specific time can not be 100% committed. This kind of "strange" operation that is not informed in advance and does not mention any compensation measures can only be done by Tesla.
And, just recently, there is a Model Y owner broke out, driving the Model Y on the highway, the speed reached about 110 km / h, the right rear wheel of the vehicle suddenly fell off the vehicle and then lost control of the vehicle and crashed into the large truck next to it, and was pushed by the truck for about 300 meters. At the same time, the owner said that half a month before the accident, the vehicle he was driving had just been maintained at the Tesla after-sales center. In response to this matter, Tesla has not given a clear response.
Finally: the hot sales of Model Y can not be separated from the brand, product strength, price of the three core aspects of the grasp of people's hearts, but once there is any problem, in addition to making a large number of car owners feel cold and afraid, more is to let us see the real face of Tesla's "store bully".