More abundant configuration Wisa can meet the new needs of young people

With the post-90s and even post-00s gradually moving towards society, these young people have also made new changes and upgrades in their consumption habits. Especially in the automotive market, a "youthful" wind is sweeping in.

The "Insight and Demand Analysis of young cars in 2021" released by the well-known research agency Nielsen pointed out that the main motivation for post-90s car purchases stems from three reasons: "enjoying the pleasure of driving", "the demand for short-distance self-driving trips" and "the cost performance of cars". It is also based on these three reasons that the proportion of post-90s who want to buy SUV models has reached 41%.

Therefore, "how to launch the SUV models that young people like" has become the focus of attention of major automobile companies. Recently, GAC Toyota's new SUV Weisa was released and listed, equipped with 2.0L gasoline and 2.5L dual engine hybrid two major powers, providing two four-wheel drive options, launching a deluxe version, premium version, extreme version of a total of 6 models, the price range of 216,800 -303,800 yuan.

The reporter learned that in order to meet the diversified needs of young consumer groups, Wesa provides black, gray and brown interior colors to choose from. In addition, in a large area of the car, we use high-grade leather to wrap the dashboard, center console, inner door panel and other places within reach, forming a three-dimensional surface with a heavy feeling, making the texture more plump.

At the same time, in the field of intelligence, Weisa has also made sufficient efforts. It is reported that the new car adopts a 12.3-inch color TFT multi-function information display (full LCD), a 12.3-inch color central control touch navigation display and a 10-inch HUD head-up display system to achieve three-screen linkage, both scientific and technological sense and convenience.

During the driving process, passengers in the car can also obtain remote services such as vehicle condition inquiry, remote control, vehicle positioning and other remote services through the Fengyun Enjoy system in the "Fengyun Xing" APP, and grasp the vehicle situation at any time.

As GAC Toyota's latest mid-size SUV, Wesa's performance in power is also very prominent. Among them, the 2.0L model adopts a 2.0L Dynamic Force engine with a thermal efficiency of 40%, which is matched with a simulated 10-speed Direct Shift-CVT transmission, and the fuel consumption of the 100 km under comprehensive operating conditions (NEDC) is as low as 5.9L.

The 2.5L dual-engine model adopts the new fourth-generation THS II. Toyota hybrid system, and the thermal efficiency of the TNGA 2.5L Dynamic Force engine reaches 41%, matching the new generation of E-CVT electronic stepless transmission system, the comprehensive working condition (NEDC) 100 km fuel consumption is as low as 4.5L, and the cruising range can reach more than 1000 kilometers.

More importantly, WESA is equipped with Toyota Safety Sense (Toyota Collision Avoidance Assistance Kit), including PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assistance system and AHB automatic adjustment high beam system, which can achieve quasi-L2 level automatic driving and provide safe and convenient intelligent driving assistance functions.

Maintain seamless and efficient collaboration with the driver. At the same time, it is also equipped with the same ICS intelligent radar belt auxiliary braking system of the luxury car, which can monitor the obstacles in front and rear when parking, issue a beep alarm to the driver, and automatically brake in the case of the driver failing to respond in time.

"In order to bring consumers a more transparent and intimate car purchase experience, Wesa models will launch a new online car purchase model - digital car purchase 2.0." The relevant person in charge of GAC Toyota said that consumers can enter the order page of Weisa models through the GAC Toyota Fengyunxing APP, and after selecting the sales store, they can view the terminal sales price of the store.

Industry analysts pointed out that with the addition of Weisa, the GAC Toyota SUV family has expanded strongly. It not only achieves full coverage from large SUVs to small SUVs, from mainstream SUVs to trendy fashion SUV segments, but also forms a lineup of all-engine power products including GAS, HEV, PHEV, and EV, bringing consumers more and higher quality new choices. (China Youth Daily, China Youth Network reporter Zhang Zhenqi)

Source: China Youth Daily client