Mercedes-Benz will deliver 758,900 new vehicles in China in 2021, and the electric transformation will continue to accelerate

China Economic Network, January 10 (Reporter Guo Yue) On January 7, Mercedes-Benz released data showing that due to the impact of chip shortage, Mercedes-Benz passenger cars and light commercial vehicles delivered more than 2.4 million new cars worldwide in 2021; In the Chinese market, its new car deliveries were 758863, down 2%.

Tang Shikai, a member of the board of directors of Daimler AG and Mercedes-Benz AG and responsible for the greater China business, said: "In 2021, the global automotive industry is facing challenges, and we always give priority to the Chinese market business and try our best to ensure supply. In 2021, Daimler Greater China Investment Co., Ltd. celebrated its 20th anniversary and officially opened its new China R&D Technology Center. We continue to expand the local layout of R&D, production and procurement, and write a new chapter of 'development in China, progress with China'. ”

Looking back at 2021, Mercedes-Benz's electrification transformation in China has accelerated significantly. In 2021, Mercedes-Benz launched its first large pure electric luxury sedan , the new EQS; The new EQA SUV and EQB SUV are jointly launched; Plug-in hybrid products such as the new generation E 350 L plug-in hybrid sedan and sports car have received market praise, confirming the recognition of Mercedes-Benz new energy products by Chinese users. In addition, high-end models such as the Mercedes-Benz S-Class, Mercedes-Maybach models, Mercedes-AMG models and G-Class have also received strong market demand.

In this regard, Yang Ming, president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "Despite the impact of the shortage of semiconductor supply, our products still received strong market demand in 2021. We are full of gratitude for the trust of our customers, the dedication and sincere cooperation of our dealer partners. He continued, "In 2022, we will launch 21 new products covering a wide range of power options, including 8 pure electric and plug-in hybrid models. We will accelerate the transformation of electrified and intelligent sustainable luxury travel, and will always focus on the improvement of the 'heart luxury' service experience, so as to create a sustainable luxury car and service brand that customers yearn for." ”

The "New Luxury" product matrix continues to unleash its potential

Specifically, in 2021, Mercedes-Benz will become the first luxury brand to obtain international certification for conditional autonomous driving (L3) systems worldwide. In the Chinese market, Mercedes-Benz continues to strengthen the intelligence and digitalization of product technology and service experience. In October 2021, the new Daimler China R&D Technology Center was officially opened in Beijing with a total investment of 1.1 billion yuan, which will help Mercedes-Benz further focus on the needs of Chinese customers and continue to improve its global competitiveness.

In 2021, Mercedes-Benz's attractive product lineup received positive demand from the market and continued to strengthen the brand's luxury positioning, especially in the luxury car and SUV segments. Among them, the S-Class sedan maintains its leading position in the market segment; The SUV product family continues to be on the offensive, with GLE SUVs, GLS SUVs and G-Class vehicles particularly popular with customers and achieving double-digit growth; Mercedes-Maybach and Mercedes-AMG brands achieved double-digit growth; At the same time, the new generation of product families represented by GLA SUVs, GLB SUVs and CLA models attracts the younger generation of users with a dynamic style, and also achieves double-digit growth.

In the year of Mercedes-EQ, new EQA SUVs, EQB SUVs and EQSs were launched, enriching the choice of luxury electric vehicles in different market segments. Among them, the new EQS, as the industry's first large-scale pure electric luxury car, refreshes the market benchmark with multiple technical dimensions such as endurance performance of more than 800 kilometers, 0.20 wind resistance coefficient, and MBUX super screen.

At the beginning of 2022, the VISION EQXX concept car completed its world premiere. The Mercedes-Benz brand's most energy-efficient model ever features a large number of recyclable materials, comprehensively breaking through technical barriers, reducing the drag coefficient to 0.17 and driving range of more than 1,000 kilometers on a single charge. At the same time, the model's forward-looking use of human brain bionic technology underscores Mercedes-Benz's determination to a sustainable and software-driven future.

In 2022, Mercedes-Benz will launch 21 new products based on the Chinese market, including 8 pure electric and plug-in hybrid models. Among them, Mercedes-EQ's first pure electric sedan based on the EVA platform in China is about to be launched; In addition, plug-in hybrid products from C-class cars, S-class cars and other models are listed, bringing a rich selection of products with both driving pleasure and green efficiency for new energy users in different market segments; The Mercedes-Maybach S 680 4MATIC Couture Premiere will be available this year, delivering the "ultimate luxury" of individuality. In 2022, Mercedes-AMG will celebrate its 55th anniversary, "luxury performance" models such as mercedes-AMG SL 63 will be launched, and the arrival of the first Mercedes-AMG electric model, the Mercedes-AMG EQS 53 4MATIC+, will also accelerate the pace of brand electrification.

The "Heart Luxury" service focuses on the upgrading of customer needs

In terms of services, Mercedes-Benz and its authorized dealer partners currently provide services to more than 5 million users in China. Based on the electrified and digital lifestyle of Chinese users, Mercedes-Benz continues to improve the service experience of "heart luxury". By the end of 2021, the "2020 Network Upgrade Plan" has completed the "software upgrade" for dealer personnel and processes on the whole network, and more than 200 dealer stores have completed the "hardware upgrade" for retail space.

In the face of growing customer demand for electric vehicles, Mercedes-Benz and dealer partners continue to optimize the five "star" charging service, which has now covered multiple application scenarios such as home charging, public charging, urban hotspots, roadside assistance, exclusive charging, etc., and launched an appointment-based "one-click power-on" service, and the "plug and charge" service will soon be launched. By 2021, the five "star" charging service has covered more than 365,000 public charging piles across the country, and the brand's exclusive charging service has been settled in 407 star stations in 106 cities.

Digital service touchpoints are an important component of the "heart luxury" service experience. Relying on the four digital platforms of official website, WeChat platform, mobile application and vehicle-machine interconnection, Mercedes-Benz continues to provide customers with convenient digital solutions. In 2021, Mercedes-Benz launched auto-machine digital products such as AutoNavi customized navigation based on the usage scenarios of Chinese users; In addition, the digital end-to-end financial loan process has also been officially launched, allowing customers to complete convenient, efficient and secure auto finance loan services in less than 10 minutes.

Continue to practice the sustainable development approach of "business responsibility at the same time"

Not only that, Mercedes-Benz has always adhered to the sustainable development strategy principle of "business responsibility at the same time", and is committed to running the "sustainable development path" throughout the entire value chain of the industry. In addition, since 2007, Mercedes-Benz has embarked on a public welfare journey in China and has been practicing the "sustainable responsibility path" ever since.

Among them, Beijing Benz continues to improve energy efficiency and develop environmentally friendly low-carbon production, with a view to creating a green whole value chain. In September 2021, Beijing Benz became one of the first enterprises in Beijing to purchase green electricity. In 2021, Beijing Benz won the title of "Intelligent Manufacturing Benchmarking Enterprise" and was selected as one of the top ten scientific and technological progress of China's intelligent manufacturing in 2021.

Up to now, Mercedes-Benz has invested more than 280 million yuan in public welfare in China. In 2022, as the charity tour in China enters its 15th year, Mercedes-Benz will continue to cultivate the "way of nature" and "the way of humanity" and practice the "sustainable way of responsibility". In the field of environmental protection, Mercedes-Benz will work with UNESCO to launch innovative actions for sustainable development with carbon neutrality at its core; The Forest Carbon Sink Program will also be implemented to help the development of the ecological economy. In terms of cultural promotion, the Mercedes-Benz Star Wish Fund will continue to deepen its public welfare strategic cooperation with the Palace Museum and the Dunhuang Research Institute, build an open exchange platform, and promote cultural mutual learning. In the field of public welfare for young people, the "Safe Children's Walk" project will also usher in the milestone of the 20th anniversary of its birth, from edutainment, to thinking and suggesting, to reaching social consensus, "Safe Children's Walk" will carry the expectations of future traffic participants and builders, and move to a new level.

In July 2021, Mercedes-Benz announced its transition to "all-electric" and accelerating its move towards a zero-emission and software-driven future. In 2022, Mercedes-Benz will continue to accelerate the implementation of electric transformation in the Chinese market. Facing the future, Mercedes-Benz and its dealer partners will continue to create sustainable luxury cars and service experiences that customers yearn for with intelligent product technology, digital service solutions and people-oriented sustainable value concepts.