On January 7, Mercedes-Benz delivered more than 2.4 million new vehicles worldwide in passenger cars and light commercial vehicles due to the global shortage of semiconductors. In the Chinese market, Mercedes-Benz and dealer partners continue to enrich the product lineup of "New Luxury", optimize the service experience of "Heart Luxury", and deliver 758863 brand cars (-2%) to Chinese customers.
In 2021, Mercedes-Benz launched 5 new energy products, all of which received positive customer feedback. Among them, as the first large-scale pure electric luxury car, the new EQS defines a new benchmark in the market segment with a leading electric driving experience, and its electric endurance under CLTC conditions exceeds 800km; the new EQA SUV and EQBSUV are listed, further expanding the domestic model lineup; and the new generation of E 350 L plug-in hybrid sedans and sports cars has won market praise, confirming the recognition of Mercedes-Benz new energy products by Chinese users. In terms of high-end models, the Mercedes-Benz S-Class, Mercedes-Maybach model, Mercedes-AMG model and G-Class have all received strong market demand.
Tang Shikai
He is a member of the boards of Daimler AG and Mercedes-Benz AG and is responsible for the Greater China business
In 2021, the global automotive industry is facing challenges, and we always prioritize our business in the Chinese market and try to ensure supply. In 2021, Daimler Greater China Investment Co., Ltd. celebrated its 20th anniversary and officially opened its new China R&D Technology Center. We continue to expand the local layout of R&D, production and procurement, and write a new chapter of 'development in China, progress with China'. Looking ahead to 2022, we will focus on electrification and digitalization to bring attractive new energy models to Chinese customers– including the new EQE produced in China, and accelerate the process of carbon neutrality at all stages of the industrial value chain. We will continue to help transform China's automotive industry and create a sustainable future."
Yang Ming
President and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd
Despite the impact of semiconductor supply shortages, our products still received strong market demand in 2021. We are full of gratitude for the trust of our customers, the dedication and sincere cooperation of our dealer partners. For 2021'Year of Mercedes-EQ', we bring 3 new all-electric models, with the new EQS setting a new benchmark in the luxury electric sedan market with leading technology. In 2022, we will launch 21 new products covering a wide range of power options, including eight pure electric and plug-in hybrid models. We will accelerate the transformation of electrified and intelligent sustainable luxury travel, and will always focus on the improvement of the 'heart luxury' service experience, so as to create a sustainable luxury car and service brand that customers yearn for."
The "New Luxury" product matrix continues to unleash its potential
Mercedes-Benz is committed to continuous innovation in the field of intelligent technology and electric drives. In 2021, Mercedes-Benz became the first luxury brand to receive international certification for conditional autonomous driving (L3) systems worldwide. In the Chinese market, Mercedes-Benz continues to strengthen the intelligence and digitalization of product technology and service experience.
In October 2021, the new Daimler China R&D Technology Center was officially opened in Beijing with a total investment of 1.1 billion yuan, which will help Mercedes-Benz further focus on the needs of Chinese customers and continue to improve its global competitiveness.
In 2021, Mercedes-Benz's attractive product lineup received positive demand from the market and continued to strengthen the brand's luxury positioning, especially in the luxury car and SUV segments.
Among them, S-Class sedans maintained a leading position in the market segment; the SUV product family continued to maintain a strong offensive, GLE SUV, GLS SUVs and G-Class cars were particularly favored by customers and achieved double-digit growth; Mercedes-Maybach, Mercedes-AMG brands achieved double-digit growth; at the same time, the new generation of product families represented by GLA SUV, GLBSUV and CLA models attracted the younger generation of users with a dynamic style, and also achieved double-digit growth.
In the year of "Mercedes-EQ", new EQA SUVs, EQBSUV and EQS have been launched, enriching the choice of luxury electric vehicles in different market segments. Among them, the new EQS, as the industry's first large-scale pure electric luxury car, refreshes the market benchmark with multiple technical dimensions such as battery life performance of more than 800km, 0.20 wind resistance coefficient, and MBUX super screen.
At the beginning of 2022, the VISION EQXX concept car completed its world premiere. The most energy-efficient model ever in the Mercedes-Benz brand is equipped with a large number of recyclable materials, which comprehensively breaks through technical barriers, reduces the wind resistance coefficient to 0.17, and has a range of more than 1000 km on a single charge. At the same time, the forward-looking use of human brain bionic technology underlines Mercedes-Benz's determination to a sustainable and software-driven future.
At present, a number of functions applied in the concept car have been applied to the production car, and more advanced technologies will be installed in the subsequent mass production Mercedes-Benz models.
In 2022, Mercedes-Benz will launch 21 new products based on the Chinese market, including 8 pure electric and plug-in hybrid models. Among them, Mercedes-EQ's first pure electric sedan based on the EVA platform in China's new EQE will be launched soon; plug-in hybrid products from C-class cars, S-class cars and other models will be listed, bringing a rich selection of products with both driving pleasure and green efficiency for new energy users in different market segments; Mercedes-Maybach S 680 4MATIC ingenious couture premiere will be launched within the year, interpreting the "ultimate luxury" of personality.
In 2022, Mercedes-AMG will celebrate its 55th anniversary, "luxury performance" models such as mercedes-AMG SL 63 will be launched, and the arrival of the first Mercedes-AMG electric model, the Mercedes-AMG EQS 53 4MATIC+, will also accelerate the pace of brand electrification.
"Heart luxury" service experience focus
Mercedes-Benz and its authorized dealer partners currently serve more than 5 million users in China. Based on the electrified and digital lifestyle of Chinese users, Mercedes-Benz continues to improve the service experience of "heart luxury". By the end of 2021, the "2020 Network Upgrade Plan" has completed the "software upgrade" for dealer personnel and processes on the whole network, and more than 200 dealer stores have completed the "hardware upgrade" for retail space.
In the face of growing customer demand for electric vehicles, Mercedes-Benz and dealer partners continue to optimize the five"star" charging service, which has now covered multiple application scenarios such as home charging, public charging, urban hotspots, roadside assistance, exclusive charging, etc., and launched an appointment-based "one-click power-on" service, and the "plug and charge" service will soon be launched. By 2021, the five "star" charging service has covered more than 365,000 public charging piles across the country, and the brand's exclusive charging service has been settled in 407 star stations in 106 cities.
Relying on the four digital platforms of official website, WeChat platform, mobile application and vehicle-machine interconnection, Mercedes-Benz continues to provide customers with convenient digital solutions. In 2021, Mercedes-Benz launched auto-machine digital products such as AutoNavi customized navigation based on the usage scenarios of Chinese users; in addition, the digital end-to-end financial loan process has also been officially launched, allowing customers to complete convenient, efficient and safe auto finance loan services within 10 minutes.
Continue to practice "business responsibility at the same time"
Mercedes-Benz has always adhered to the sustainable development strategy principle of "business responsibility at the same time", and is committed to "sustainable development" throughout the entire value chain of the industry. Since 2007, Mercedes-Benz has embarked on a public welfare journey in China and has been practicing the "Sustainable Responsibility Path" ever since.
As an important global production base for Mercedes-Benz passenger cars, Beijing Benz continues to improve energy efficiency and develop environmentally friendly low-carbon production in order to create a green whole value chain. In September 2021, Beijing Benz became one of the first enterprises in Beijing to purchase green electricity. In 2021, Beijing Benz won the title of "Intelligent Manufacturing Benchmarking Enterprise" and was selected as one of the top ten scientific and technological progress of China's intelligent manufacturing in 2021.
Up to now, Mercedes-Benz has invested more than 280 million yuan in public welfare in China. In 2022, as the charity tour in China enters its 15th year, Mercedes-Benz will continue to cultivate the "way of nature" and "the way of humanity" and practice the "sustainable way of responsibility".
In the field of environmental protection, Mercedes-Benz will work with UNESCO to launch sustainable development innovations with carbon neutrality as the core, and will also implement the Forest Carbon Sink Program to help the development of the ecological economy. In terms of cultural promotion, mercedes-Benz Star Wish Fund will continue to deepen its public welfare strategic cooperation with the Palace Museum and Dunhuang Research Institute, build an open exchange platform, and promote cultural mutual learning. In the field of public welfare for young people, the "Safe Children's Walk" project will also usher in the milestone of the 20th anniversary of its birth, from edutainment, to thinking and suggesting, to reaching social consensus, "Safe Children's Walk" will carry the expectations of future traffic participants and builders, and move to a new level.
In July 2021, Mercedes-Benz announced its transition to "all-electric" and accelerating its move towards a zero-emission and software-driven future. In 2022, Mercedes-Benz will continue to accelerate the implementation of electric transformation in the Chinese market. Facing the future, Mercedes-Benz and its dealer partners will continue to create sustainable luxury cars and service experiences that customers yearn for with intelligent product technology, digital service solutions and people-oriented sustainable values.
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