Since the announcement of the withdrawal of the privatization invitation, the market generally expects that there will be new business moves in the later stage of the group car network (TC.US), but it did not expect to come so quickly, and at the beginning of 2022, the company threw heavy new business news to the market.
Zhitong Finance APP learned that on January 5, 2022, Tuanche.com issued an announcement that it will form a new electric vehicle business line by forming a team including design, research and development and production, and enter the field of electric vehicle manufacturing. Wen Wei, founder and CEO of Tuanche, said that he will firmly grasp the future consumer demand, rely on the current innovative business model and strong sales capabilities, and officially join the ranks of new car-making forces.
For a company focusing on automobile marketing and trading to join the ranks of new car-making forces, the market is definitely full of questions, after all, how to build cars, what cars to build, how to enter the market, how to build brands, etc. are the problems that every new force has to face in recent years. The new energy automobile industry in full swing has no problem in the direction, but the road to achieving car building is both an opportunity and full of thorns.
The policy continued to promote, and the market ushered in an outbreak
As "carbon neutrality" becomes a global consensus, countries around the world will intensively issue "carbon reduction" policies in 2021, of which in the field of travel, new energy travel tools are the focus of policy support. With policy support, global new energy vehicle sales doubled in 2021, with a growth rate of 138% in the first three quarters, with Europe and China as the core markets, and the industry penetration rate exceeded 10%.
In China, since the release of the "New Energy Vehicle Industry Development Plan (2021-2035)" in November 2020, relevant supporting policies have been intensively released this year, and industry sales have continued to double month by month. From January to November 2021, new energy sales were 2.99 million units, an increase of 166.8% year-on-year, and the market penetration rate increased to 12.7%, of which the penetration rate reached 17.5% in the two months of October and November. According to the forecast of the China Automobile Association, the sales of new energy vehicles in 2021 will reach 3.4 million units, and it is expected to reach 5 million units in 2022, with a penetration rate of about 20%, reaching the original forecast sales volume of 2025 three years ahead of schedule, and the planning target of 25% penetration rate in 2025 is also very likely to be achieved ahead of schedule.
In 2022, the new energy automobile industry is expected to further erupt, mainly due to three major factors: first, the policy continues to drive, local governments have a promotion effect, public travel and private cars are preferential; second, subsidies continue to decline to enhance marketization, full competition will help further release the potential of the intermediate price market; third, the technology is gradually mature, charging time, endurance and energy density will be improved, coupled with rapid improvement of infrastructure, will greatly alleviate consumers' mileage anxiety when purchasing.
Among them, the recent "new energy subsidy decline" will undoubtedly make the competition in the field of new energy more market-oriented, no longer rely on the subsidy policy will allow more participants to have opportunities, how much cake can be eaten Each family must show its ability. At the same time, the decline in subsidies will affect the current popular high-priced models. Different from the "spindle-shaped" distribution of traditional automobile market products, due to policy influences, in recent years, new energy products have shown a "dumbbell-like" distribution, and the most concerned intermediate market is slightly deserted, and it is believed that with policy adjustment, this market segment will usher in more players.
It's time to start building a car
Since 2020, new new energy brands have sprung up, in addition to "Wei Xiaoli", traditional car companies have successively launched independent new energy brands, including Dongfeng Lantu, Geely Krypton, SAIC Zhiji, etc., Xiaomi and Huawei and other technology leaders have also cross-border car manufacturing, fierce market competition. At present, the industry has formed three major car-making camps, namely the traditional car-making enterprises led by BYD; the new car-making forces represented by Wei Xiaoli; and the technology car-making camp represented by Huawei.
With the continuous increase of BYD, Wei Xiaoli and so on in the new energy market, more and more consumers, especially young consumers, have shifted from the past pursuit of foreign brands to independent brands in car purchase preferences. It can be said that the first entrants have completed the market education, and the late entrants only need to fight steadily and find their own characteristics. In the past few months, the sales of Nezha, Zero Run, Gaohe and other sales have continuously created new highs, which proves that the market still has a lot of room to be further tapped.
Compared with the "PPT car-making" that has been falling in previous years, the explosive growth in the field of new energy in the past two years has also made the domestic related industrial structure rapidly improved, and the upstream and downstream enterprises have been very mature, which makes many new car-making forces only need to seize their own advantages and better grasp the integration of the front and back end from production to sales, and can quickly launch products to seize the market. For example, the cooperation between Huawei and Xiaokang shares, Huawei will export technology to produce the car-making end by Xiaokang; or like Wei Xiaoli through other foundry enterprises to produce, and then gradually deepen the cooperative relationship.
So, at the moment when macro is optimistic and the industry is perfect, what will be the way it will be as a group car that is known for marketing and sales? How many chips can enter this game?
What are the advantages of regimental attack car construction?
As a leading domestic automobile trading and service platform, Tuanche has been taking the sales network layout as an advantage before 2019, according to the information currently released, the sales network of Tuanche can cover more than 230 cities in the country's 1-5 lines, and the annual offline auto show activities have accumulated tens of millions of users for them, and also allowed them to achieve annual auto transactions of more than 350,000 vehicles in 2019 before the epidemic. In terms of new energy sales, tuanche also has a layout earlier. According to public data, from January to October 2021, Tuanche achieved a year-on-year increase of nearly 5 times the transaction of new energy vehicles, covering 78 brands, and the transaction covered nearly 100 cities in line 1-5.
For the new forces of car manufacturing, the sales network has always been a pain point for everyone, and the direct sales model that is separated from the offline scene has made many brands encounter challenges after leaving the first-tier cities, which has also led to both Tesla and Wei Xiaoli having to take the construction of offline networks into strategic considerations. The group car, which already has strong offline capabilities, will undoubtedly achieve a better breakthrough in this link.
With the outbreak of the epidemic in 2020, Tuanche has also continued to increase its digital marketing capabilities, according to the financial report, since the second half of 2020, Tuanche's online business and other revenues have always maintained a rapid growth of more than 70%, which has also allowed Tuanche to further realize online and offline channels, and built a marketing system and scenarios from public domain to private domain.
As an investor, first look at the policy and industry, followed by the company and the team, the long-term investment potential of the new energy automobile industry is beyond doubt, in the past year, Wei Xiaoli is still more than 20-30 times more than the IPO market value under pressure in the Chinese stock market, and the group car that has been in the capital market does not need to break through the difficulties to seek listing, then we are more concerned about who the group car will work with to build the car, and what kind of products it will bring, to estimate its future market space.
After all, the car is not overnight, now that the cake has become bigger and bigger, the next thing to see how big the spoon can hold in the group car can get a piece of the pie.