Time is speechless and changes the seasons; the years are speechless, changing the seasons. Flowers blossom and fall clouds, we have entered 2022, looking back at the auto market in 2021, it is not difficult to find that in the cruel market competition, some people are happy and some people are still playing. The car market in 2021 has experienced ups and downs, and the car market in 2021 has also reaped fruitful results, as one of the car companies with annual sales of one million units, Great Wall Motors also has a lot of topics worth talking about.
To be honest, in addition to the Haval brand and pickup trucks under Great Wall Motors, the most worth talking about is the tank brand. The Haval brand is a "banner" in the field of SUVs, which is an indisputable fact, and the Great Wall pickup truck is the "bellwether" in the field of pickup trucks, and it is also an undoubted existence. As a representative of the hardcore off-road field, the symbol of the success of the tank brand is that the tank 300 says that it is the second, and no competitor will say the first.
Maybe some people will disagree with this, isn't there still a Wrangler, Pajero, Haval H9 and Prado in the hardcore off-road field, why does the Tank 300 have this confidence? As we all know, sales as a barometer of the popularity of product models in the market can best reflect the recognition of consumers and the market, especially in the hardcore off-road segment that belongs to "niche" consumption.
You know, although the tank brand only has one model on sale, its influence and appeal in the hardcore off-road market segment will definitely impress the competitors. According to the sales data released by Great Wall Motors, in 2021, the cumulative sales of tanks under the tank brand reached 84,588 units in the whole year, of which the sales volume in December was 11,958 units, an increase of 18.3% month-on-month. In the Chinese hardcore off-road vehicle segment, it occupies more than 50% of the market share.
Compared with the market performance of urban SUVs such as Haval H6, Changan CS75 PLUS, Honda CR-V and Toyota RAV4, the cumulative sales of the Tank 300 throughout the year are not too high, but if placed in the hardcore off-road market segment, whether it is BJ40, Wrangler, Pajero or Prado, etc., it can be said that in terms of sales, tank 300 is the defeat of tank 300, from more than 50% of the market share, tank 300 is definitely a "beautiful boy" in the hardcore off-road market.
The 2750mm wheelbase and 4760mm long tank 300 are powered by a 2.0T+8AT power combination, which can reach up to 227 hp and 387 Nm of torque. Whether it is cost performance or configuration and design, there are remarkable advantages. Judging from the recognition of the market and consumers, it is enough to explain the charm of the tank 300.
Playing over the mountains and mountains, the new Qijun equipped with a three-cylinder engine can be used, and it is even more important for the tank 300 equipped with a 2.0T power combination. After a round of wheel owners' "ravaging" of the tank 300, the strong traffic capacity of the tank 300 is really not comparable to models such as The New Qijun. The successful rise of the Tank 300, in addition to its own strength, is also related to the shrinking market of competitors such as the Prado.
As we all know, after the emission standards were switched from National V to China VI, Prado and Pajero did not cater to the market well, losing the opportunity to seize the market opportunity again, although the Wranglers are still struggling to support, but due to the high price, coupled with the configuration of shabby and other factors, the market performance is also difficult to call the tank 300. "Niche" products also have great achievements, has always been the strength of Great Wall Motors, as can be seen from the market share of Great Wall pickup trucks, so it is basically expected that the tank 300 has become a "hit". What do you think about the Tank 300?
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