When it comes to Mitsubishi Motors, everyone may think of the classic "Street Fighter" Evolution, or the "Bobcat" Pajero with strong off-road performance. Mitsubishi's engine was widely used in early major domestic models, and to this day, Mitsubishi's engine, code-named 4A91, is still used by Southeast Motors as an heirloom. But unlike the glory of the past, today's GAC Mitsubishi, the model that can be taken, it seems that there is only one car left in TheLande, and in today's world where the competition in the automotive industry is so fierce, the competitiveness of GAC Mitsubishi may be left.
The main model that has not been replaced for six years, Orlander holds the banner alone.
The above two pictures are the Outlander on sale and the first released GAC-Mitsubishi domestically produced Outlander, which is really not much different in the eyes of the editor. In 2016, when GAC Mitsubishi Outlander was just listed, it did set off a lot of waves, and after the domestic production of Outlander, the price is lower but the quality is unchanged, and it is still an imported engine that many people talk about. Coinciding with the opening of the two-child policy, when there were not many choices of 7-seater models, the powerful Mitsubishi Outlander achieved an excellent result.
But nearly six years later, Orlander has only undergone some painless changes, and at the same price, competitors have replaced with more refined interiors, more powered and more fuel-efficient powertrains, Orlander is still unmoved. This set of old-fashioned interiors is like the products of the last century, which is not at all comparable to its peers, not to mention some new energy models with a strong sense of technology. In the stage of japanese models moving towards hybrid development, Mitsubishi still holds this ancestral 2.4L naturally aspirated engine and does not let go, the so-called mature technology, in fact, it has only been used for many years without progress.
Yige and Jinxuan ASX, which have dismal sales, make GAC Mitsubishi "no successor car"!
Although there has been no replacement, Orlander still has a certain strength, and there are still thousands of units sold every month. This sales volume is not high in the sales of joint venture brand bicycles, and what makes GAC Mitsubishi even more sad is that it accounts for about 80% of their total sales. Gac Mitsubishi's two compact SUVs, Yige and Jinxuan ASX, are selling dismal sales, with only a few hundred units per month. The editor himself has a GUANGQI Honda car, next to hiramoto's 4S store, which is the 4S store of the same owner' GAC Mitsubishi. Every time I went to do maintenance, the Mitsubishi side could basically see the Orlander, and the other two cars were hard to find.
It is also embarrassing to say that Yige and Jinxuan ASX are compact SUVs, and the customer groups for them are young consumers, and the overlap rate has been in the positioning first. These two cars are indeed relatively new compared to Outlander, but the hard power of these two cars is completely inferior to that of big brother Orlander. In terms of practicality, these two cars are not as good as Nissan and Honda's compact SUV or even small SUVs; in terms of design, they are not at the forefront of the trend like domestic models; and in terms of cost performance, the high price makes these two cars have no cost performance at all. Yi Ge and Jin Xuan ASX, that is, the kind of models that are involved in all aspects, but none of them are proficient, in the pursuit of "skill has a specialty" today, they can only be submerged in the vast sea of cars.
Shanshan's late new energy model is still a shell car!
In the field of new energy, GAC Mitsubishi can also be said to have achieved nothing, although the Mitsubishi Outlander PHEV is the world's first plug-in hybrid SUV model, but it has not entered the Chinese market. For a while, GAC Mitsubishi's 4S store had sold the GAC Group's Qi Zhi model, but this car was just a "oil to electricity" magic model, and even hung up the Mitsubishi logo! And just recently, GAC Mitsubishi's first real new energy model, Artuco AIRTREK, was finally officially launched!
The Artuco AIRTREK is equipped with a maximum power of 165 kW (224Ps) electric motor, equipped with a 69.9 kWh high-performance battery pack, and the CLTC has a combined cruising range of 520 km. The appearance of the whole car is quite hard, the interior is also quite technological, and the overall texture is quite good. At first glance, the strength of this car is not bad, but when I tell you that this is a shell car based on GAC Aion V, what do you think?
Perhaps the world has changed, the former domestic models are equipped with Mitsubishi engines as the selling point for publicity, and now GAC Mitsubishi's first pure electric model is based on a domestic GAC Aeon built. This probably shows that the progress of Chinese car companies in the past decade is too great, but it also reflects Mitsubishi's self-sufficiency in recent years.
Maybe some readers will say that Pajero? On the official website of GAC Mitsubishi, we can also see the information of Pajero, which can be limited by emission standards, and the market for the current Pajero is quite small, and although the appearance has changed, it is actually still the same in terms of power and performance.
At the end of the last century, Mitsubishi Motors was definitely a first-class car company and achieved great success in overseas markets. I don't know whether it is not important to the Chinese market, or Mitsubishi itself does not want to forge ahead, thinking that its own family is big, just selling engines can make money, in recent years, Mitsubishi's performance in China is not outstanding. After nearly six years of listing, There is news of a change of generation, and it is expected that the country will be listed in September this year. This replacement cycle is actually not very long, but as the current family pillar, when competitors have become more and more powerful, there is no timely replacement, which may have had a big impact on the sales of the entire Mitsubishi!
Auto network review: GAC Mitsubishi, which is stuck in its own way, has little competitiveness left in the Chinese market.
The history of Mitsubishi Motors is absolutely brilliant, but in recent years, its lack of enterprising has allowed its share in the Chinese market to be eroded little by little. The monthly sales of the entire GAC Mitsubishi are not even comparable to the monthly sales of many popular models. Indeed, the Mitsubishi Group not only has the automobile industry, we can see mitsubishi in all walks of life, even if only sell engines, it is also a lot of income, giving up some of the automobile industry, may not have much impact. But Mitsubishi Motors, an old powerhouse, has given us too many classic works, and fans do not want to see it fall little by little. Mitsubishi is currently adopting a strategy of strong alliances with other car companies, and Artuco and the new Outlander built on the same platform as Nissan's new Qijun are the products of this strategy. GAC Mitsubishi is not much competitive in the Chinese market at present, can Atuka and the new Orlander, which is expected to enter China in the second half of the year, make GAC Mitsubishi's strength pick up? You are welcome to leave your opinions in the comments section!