To talk about the previous MPV market, it is really nothing to see, in addition to the unchanged Shenche Wuling Hongguang, only Buick GL8 in the joint venture MPV monopoly, over the years, Buick GL8 has become a must for many enterprise business vehicles, its hegemonic position is difficult to shake.
However, the once calm joint venture MPV market is on fire again in 2021. Because in this year, it has successively been on the MPV that has attracted much attention such as Xena, Jiahua, and Kustu, making the MPV market not lively.
It is good to have competition, especially for consumers, there are more models and there is room for choice. But where the auto market is so easy to gain a foothold, such as Xena and Jawa, which said that they wanted to seize the MPV share, the performance reflected in the market is somewhat unsatisfactory.
First of all, Jiahua, there are still many people who praise at the beginning of the listing, because the configuration of this car is indeed rich, two or three rows of sun blinds, double sunroofs, double-sided intelligent electric sliding doors and electric tailgate automatic opening and closing functions, or can see Kia's sincerity. But any sincerity is based on price, and it's clear that the $288,900 starting price of Jawa is a bit overestimating itself.
In fact, in recent years, Kia's performance in China consumers are well aware, even if the new generation of K5 was previously listed, it still failed to raise Kia's influence in China. Of course, the current Korean car in China can not compete with The German and Japanese brands, you say that the pricing of Jiahua is not looking for a dead end? After all, who would pay 300,000 for a Kia? Therefore, consumers are still very honest, expensive then there is no need to give face, and In the months of listing, the cumulative sales of Jawa are only about 2,000 units, and the average monthly sales volume is only a few hundred units.
Jawa doesn't sell well, Sai Na doesn't seem to be very good, and we can't even find out the specific sales of this car, which is a bit different from Toyota's usual practice. It is reasonable to say that the sales of heavy models like Xena after the listing should be vigorously publicized, but Toyota has not sent good news for a long time, but has concealed the true sales data of Xena, and in the TOP15 MPV sales list released by the Federation of Automobiles, there is no trace of Xena, and the only explanation may be that Xena's sales are not enough.
Although we don't know the true sales figures of Sai Na, based on the total sales of GAC Toyota and the sales of other models, we subtracted and got that Sai only delivered 511 new cars. I have to say that The Sai Na, which was once regarded as the "god car", is undoubtedly turning over in China.
However, this is because Toyota is too confident, a car with a starting price of 309,800 yuan, the final landing price can be speculated to nearly 400,000, which is really a bit outrageous. You know, the previous parallel import of Sai Na is only four or a half hundred thousand, and now it is domestic, but it still does not show any price advantage. And the car is not only expensive, full of plastic interior is even more difficult to accept, if you do not hang this bull head label, who dares to sell the price of three or four hundred thousand?
Write at the end
It can only be said that consumers are not fools, you see the Buick GL8 is mixed up, mainly because the strong business atmosphere and comfort can meet the needs of business cars, and home MPV such as Odyssey has also been recognized by many consumers through high practicality. Therefore, the coldness of Jiahua and Xena is also reasonable, after all, they have not correctly recognized their own positioning, overestimated their product strength, and the last embarrassment must be themselves.
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