Text\Blue Cham
Affected by the fact that the subsidy for new energy vehicles will decline by 30% on the basis of 2021, many new energy vehicle brands at the end of 2021 have reported news of upcoming price increases, which has also triggered many consumers to "make up their minds" in order to enjoy preferential car purchase policies and subsidies.
However, it is interesting that The Extreme Kr 001, which is backed by Geely, fell into a rights protection storm in early 2022 because the sales staff encouraged consumers to make up their minds in advance, and the specific reasons can be found in the joint statements of multiple car owners.
Specifically, in the case of the same configuration, the 2021 designated car owner can enjoy 7500 yuan of equity deduction, and in 2022 the same configuration of the product, you can get 12,000 yuan of equity deduction, after considering the difference in the air ventilation of the passenger seat, the 2022 dingji Kr 001WE version will be more favorable than 2021, its preferential margin can reach 4100 yuan, and this has also triggered the dissatisfaction of the early scheduled car owners.
An important reason for the dissatisfaction of the early prospective owners is that the sales staff and customers of Extreme Kr have been emphasizing the subsidy decline in 2022, allowing users to order as soon as possible, but after booking the car, it was found that after the new car purchase policy of Extreme Kr in 2022 flowed out, the car was cheaper than before 4000+, and the owner felt that it was "fooled" and "routine", which triggered a rights protection storm.
However, for the rights protection of car owners, the sales staff of Extreme Kr also gave some explanations, that is, users who buy Extreme Kr 001 in the second half of 2021 can choose to change to the purchase rights of 2022, but the previous 5000 to 12500, delivery packages and other rights and interests can not be enjoyed, and the delivery time must also be recalculated, which also makes old car owners dissatisfied.
To be fair, it is not incomprehensible that manufacturers have introduced different sales policies for different periods of time, after all, car sales are market-oriented behaviors, and there is no "insurance policy" similar to online shopping. But the problem is that the sales method of the sales staff is indeed suspected of "flickering", and it is not difficult for prospective car owners to defend their rights.
In fact, as a new energy vehicle brand that has not been established for a long time, there are not many problems at present, including the previously announced 800V high-voltage charging has become 400V; the configuration of the rear privacy glass, canopy, passenger seat ventilation, fender camera and other configurations have also been questioned due to publicity problems "standard variable configuration"; there are also motor problems such as suppliers from Nidec to Nidec and Weirui Motor at the same time the motor parameters have declined, and have also been complained about.
These situations, from a small aspect, can be regarded as the manufacturer's publicity, the overall planning is not in place, belongs to the small unspoken problem, but if you understand from the big, it reflects the manufacturer's lack of product quality control, channel operation and other aspects, after the pipe peeps, these seemingly "small unspoken" details will cause harm to the reputation and brand image of Extreme Kr.
Write at the end:
For Extreme Kr, the rights protection of prospective owners is more like a wake-up call, in addition to requiring Extreme Kr to solve customer complaints, it is also necessary to dig deep into the true causes of repeated rights protection incidents and improve their own operational level in order to go long..
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)