Recently, rumors about Huawei's smart selection of Cyrus SF5 "disguised suspension" have appeared on the Internet, on the grounds that not only a large number of Cyrus store Logos have been replaced by the logo of "ATIO", but also the Celis SF5 has stopped accepting bookings in various channels.
In this regard, on January 4, some people close to Huawei told reporters that The SF5 of Celis Huawei Smart Selection did not stop production and sale, but only suspended the booking. Because the delivery volume before the Spring Festival has been sold out, there is no supply of cars in the short term.
Whether the SF5 will be "discontinued" or not, the official has not yet given a clear message. However, at present, on the official App of Cyrus, all official service outlets have been renamed as AITO User Center, and users cannot purchase Cyrus SF5. After the reporter searched for the keyword "SF5" on the Huawei official store, the page of the AITO Q&A M5 car appeared. In this regard, the customer service said that SF5 will only accept reservations for the time being, and the Xiaokang production line is now mainly supplying the M5.
Cyrus SF5 "disguised discontinuation"?
Recently, the first batch of Huawei car owners encountered "troubles", and the new car has not yet arrived or will face the problem of suspension of production. Because we found that a large number of Xilix stores are being renovated, the logo of many stores has been replaced by the logo of "ATIO". After consulting the Salesman of Huawei Stores, they also confirmed that since the release of the M5, Cyrus SF5 has stopped accepting reservations. Some salespeople even directly told customers that "the Xilis SF5 cannot be bought now, and it is discontinued." ”
Some car owners who have just picked up the car for a month said that they are "the first batch of leeks and the last batch".
One car owner said that he paid a deposit of 10,000 yuan for Xilis SF5 on December 12, and as a result, after selling his old car, he was told that he could not pick up the car, and now the deposit cannot be refunded, the car cannot be mentioned, and he has to return his old car, and he is also asked for twice the compensation by the second-hand car dealership.
More car owners said that they had established a rights protection group of hundreds of people. At the same time, complaints about the quality of the SF5 began to skyrocket.
In the face of car owners' doubts, on December 25, 2021, Xilis released a new and upgraded exclusive benefit project to upgrade the warranty policy, including: 1. The first owner of the Cyris SF5, the warranty of the whole vehicle and the range extender was upgraded to a lifetime warranty (see the "Implementation Rules for the Lifetime Warranty Service" of the Xilis APP for details); 2. Increase/exchange exclusive rights and interests: The first owner of the Cyrus SF5, increase/exchange any of the models under the AITO brand within 4 years, on the basis of enjoying the current promotional rights of the new car to be purchased, You will be able to enjoy an additional exclusive discount of 10,000 yuan.
But some car owners do not buy it, first of all, the scope of the lifetime warranty is vague, and secondly, they have to continue to buy and purchase AITO models, and spend a lot of money.
In addition, SF5 is originally a new energy vehicle + niche brand, not dominant in terms of retention rate, and now directly "stop production" in the case of such low production and sales, which also means that the future in the second-hand market and after-sales maintenance may face difficulties.
It is reported that Xilis is a new energy vehicle brand under Xiaokang Shares. On April 19, 2021, the Xilis Huawei Smart SF5, which huawei cooperated with Xiaokang, was officially unveiled at the Shanghai International Auto Show, with a two-wheel drive version priced at 216,800 yuan and a four-wheel drive version priced at 246,800 yuan, which was sold in Huawei's online and offline channels. Probably with the blessing of Huawei, the Sales SF5 was once a hot seller, with sales ranging from 3,000 units in 2 days of the official caliber to 6,000 units in the 1 week of rumors. Xiaokang shares also hitched a ride on the Huawei Express, and the stock price rose 10 times, and the market value exceeded 110 billion yuan.
In the second quarter of 2021, Yu Chengdong continued to promote Cyrus Huawei's smart selection of SF5 on Weibo. Yu Chengdong praised Cyrus, saying that the brand has 20 years of experience in vehicle research and development and manufacturing, is a low-key strength faction, has a leading intelligent factory, and also took the lead in mastering the core electric drive range extension technology.
It is reported that Huawei once had great expectations for Cyrus, at the sales level, Cyrus SF5 is the first automotive product to enter Huawei's sales channels, and Huawei even hopes that Cyrus can replace the reduced mobile phone business and become a new traffic and growth point in Huawei's consumer business.
Capacity give way to the M5?
There is also news that Xiaokang shares did not stop production of Xilix SF5, but only suspended, because the company's production line is limited, it is necessary to temporarily tilt resources to the M5 side of the world.
The Q&I M5 is the second car cooperated by Huawei and Xiaokang. On December 23, 2021, Huawei held a winter flagship product conference, mainly introducing two products, the first is the Huawei P50 Pocket folding mobile phone, and the second is the first model launched by the AITO brand, the Q&A M5.
Huawei Yu Chengdong spent a full 60 minutes at the press conference to introduce the car, and said that it is a domestic car that can compete with the Million Luxury Car. Among them, it is equipped with harmonyOS smart cockpit and Huawei's in-vehicle application ecology, zero hundred acceleration is 4 seconds, and the cruising range can reach 1100 kilometers.
Yu Chengdong stressed at the press conference that the Q&I M5 is a model for Huawei to be deeply involved in research and development, design and manufacturing from scratch, and fully realize Huawei's intelligent car capabilities and concepts, "comparable to a million luxury cars".
In contrast, Cyrus Huawei Smart SF5, although also hanging on the title of Huawei, but the car is not strictly speaking, a brand new model. As early as before cooperating with Huawei, the Xilis SF5 has been listed, but after Huawei intervened, it adopted Primary Functions such as Huawei's electric drive system and HUAWEI HiCar, and entered huawei sales channels.
According to Huawei's store sales staff, 96 hours after the release of the AITO Q&E M5 on December 23, 2021, the scheduled number reached more than 6,500 units.
It is worth noting that Xiaokang recently responded to the rumor that "Xilis is Huawei's car foundry": Xilix under Xiaokang co., Ltd. is a long-term partner of Huawei, not a foundry. According to a person from Xiaokang Shares, from the production and manufacture of the newly launched AITO Q&I M5 model to the whole value chain of user cars, Xilix is responsible for research and development, manufacturing, delivery, service and creation of a full-life cycle car experience, while Huawei is deeply involved in product definition, quality control and channel sales. Xilix and Huawei are long-term cooperative relations, empowering each other, the two sides will focus on the three core industries of technology, channels, and products, and will not rule out cooperation in new technologies, new products, and new fields in the future.
Editor: Ye Shujun
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![With sales of 3,160 units in March, AITO asks how far is the M5 from an annual sales of 300,000?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)