In 2021, the always dull MPV market ushered in a new change, and commercial high-end MPV was more exciting with the addition of independent brands. More critically, the home MPV began to show new vitality, and new entrants brought new fresh blood to the market, and began to move from the middle and low end to the high-end market.
So, with the rapid heating up of the household MPV market, what kind of development trend will the MPV in the home market show in the future? As an evergreen tree, how should the Odyssey maintain its market position? In the face of competitors constantly joining, how can Odyssey break the game again?
For this series of problems, Guangqi Honda gave a new interpretation - the launch of a new odyssey, the market guidance price of 5 versions of the model is 235,800 yuan - 328,800 yuan.
It can be seen that in the face of fierce competition in the market, the strategy of the new Odyssey is to further highlight the "high value". After the comprehensive upgrade, the new Odyssey series is equipped with the third-generation i-MMD hybrid system, front and rear LED headlights, double-layer soundproof glass for all vehicle windows, SBW button electronic shifting, etc., injecting new value into family travel.
Guangqi Honda said that as one of the earliest high-end home MPV to enter the Chinese market, Odyssey maintains accurate insight into the needs of Chinese consumers, and now the new Odyssey takes "loading the taste of life" as a new communication proposition, interpreting the taste of style, the taste of science and technology, the spicy taste of driving, the comfort of space, the sweetness of getting together and the taste of peace of mind.
Take the family as the first development perspective
With the full liberalization of the three-child policy and the increasingly obvious trend of automobile consumption upgrading, the mid-to-high-end MPV market is becoming increasingly hot. To this end, the upgrade of Odyssey is also to fully pay attention to the needs of users, develop from the family as the first perspective, and tailor-made the travel life that every family can enjoy.
In terms of appearance, the new Odyssey takes "STYLISH PREMIUM" as a new design concept, bringing the visual beauty of atmospheric fashion and luxury, which is more in line with the taste of the new middle-class family. The new car features a large polygonal front grille with a new design and a thick, wide hood. In terms of riding feeling, the new Odyssey adopts noise-cancelling wheels throughout the series, adds double-layer soundproof glass in the rear row, and increases the thickness of the tailgate glass to further enhance the sound insulation effect.
Taking into account the storage needs of long-distance travel, the new Odyssey has added a rich storage space, a new storage cup holder in the driver's seat, a large storage box in the passenger seat, a double cross extra-long rail to complete the four-way movement of the seat, and a third row of magic seats, resulting in a more flexible and versatile space combination. The new ODYSSEY can also pre-lock the car slightly away by booking a car lock function, without waiting for the double-sided electric sliding door and electric tailgate to be completely closed.
Further optimisation of the driving feel
For the home MPV market, in fact, the biggest competitor comes from the 7-seater SUV, which is not that the advantages of the home MPV are not obvious, and the driving experience of the home MPV is difficult to match with other models.
In this regard, Odyssey showed that this is the most suitable MPV for "on", with a turning radius of 5.4m. In terms of power, the new Odyssey follows Honda's third-generation i-MMD dual-motor hybrid system, driving the maximum torque of the motor to 315Nm, with a 2.0L Atkinson cycle DOHC i-VTEC engine, high energy storage/output density of the new on-board lithium-ion battery, the system has a maximum output of 158kW. In addition, the third-generation i-MMD system seamlessly switches between "EV driving mode", "hybrid driving mode" and "engine driving mode" for a smooth driving experience. WLTC comprehensive operating conditions fuel consumption as low as 5.88L/100km.
In terms of intelligence, the new Odyssey is equipped with Honda CONNNECT 3.0 intelligent guide interconnection system, becoming the first MPV model equipped with this system in China. A simple sentence of "Hello, Honda", easily understand the needs of users, and realize the natural and smooth dialogue between people and cars. Users can also redefine the relationship between people and vehicles through intelligent search and intelligent sorting of destinations, intelligent planning of optimal navigation routes, etc. through voice assistants. Car home interconnection, intelligent "out of the circle", Honda CONNECT 3.0 intelligent guide interconnection system can be combined with the "Guangqi Honda APP" to remotely confirm the car condition; by pairing with the Tmall genie at home, you can also remotely control the smart home products in the home during the mobile process, and can also carry out online shopping, takeaway and other operations in the car.
In fact, behind this is the interpretation of a new way of life: after the great enrichment of material life, the new middle-class family began to examine its own quality of life, seeking a balance between material wealth and spiritual enjoyment, they have taste for the family, adhere to self-pleasure and style, but also bring the enjoyment of textured life to the family, they not only satisfy their own pleasure, but also look forward to the family to enjoy together.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client