According to the National Enterprise Credit Information Publicity System, BMW (China) Automobile Trading Co., Ltd. was fined 50,000 yuan by the Chaoyang District Market Supervision and Administration Bureau of Beijing Municipality for violating the second paragraph of Article 4 of the Regulations on the Protection of Olympic Symbols (2018).
It is reported that from July 23 to August 8, 2021, the party BMW (China) Automobile Trading Co., Ltd. published 10 promotional microblogs with words such as "#Watching the Olympic Games# on the Weibo account of the company's real-name authentication" with posters attached. Although the parties stated that the copy and poster were designed, produced and published by Meituo Technology (Beijing) Co., Ltd., and that the hot search term "#Watching the Olympic Games" was authorized by the company's media procurement agency, Shanghai Leo Bernard Co., Ltd., Beijing Branch, after communicating with Sina Weibo, the party confirmed by the letter from the Organizing Committee of the Beijing 2022 Winter Olympic and Paralympic Games, the right holder of the Olympic symbols, that the parties had not obtained the authorization to use the Olympic symbols for commercial purposes. The parties concerned did not use this publicity to obtain relevant economic benefits, so it was determined that there was no illegal business turnover.
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