The years do not live, the seasons are like a stream. In the blink of an eye, it has reached 2022, and in the past year, there have been many things in the auto market that we remember, including joy and sorrow, singing and laughter and carrying weights forward, and there are more pinpoints between competitors and Mai Mang-style competitions. Of course, with the passage of time, good or bad, have become the scenery and memory of yesterday with the footsteps of the sunrise and sunset.
Looking back at the auto market in 2021, it can be said that the chip shortage is something that major car companies have to pay attention to, because of the impact and restriction of "lack of core", many hot-selling models have suffered losses to some extent, but in the active self-help of car companies, the crisis of chip shortage has also been resolved to a certain extent.
For Audi, 2021 is also a year full of challenges, as a strong competitor to bmw and Mercedes-Benz in the luxury brand camp, in the face of the crisis brought about by the "core panic" of the automotive industry, Audi can not be alone, more or less will suffer some losses, but with Audi's influence and appeal in the market, it is still in its due position in the automotive industry.
According to FAW-Volkswagen's public sales data, in the past 2021, the cumulative sales of Audi brands (including Audi imported cars) have reached 700088 units throughout the year. There are four models that sell more than 100,000 units in the whole year: the Audi A4L, the Audi A6L, the Audi Q5L and the Audi Q3. The total sales of these four models combined account for most of the total sales of the Audi brand in 2021.
To be honest, compared with the market performance in 2020, whether it is Audi A4L or Audi A6L and Audi Q5L, the market share has slipped somewhat, not because the strength of these models is not strong, but because of the "lack of core trouble". In fact, the BMW 3 Series, Mercedes-Benz C-Class, BMW X3 and Mercedes-Benz GLC and other competitors are no exception, and some sales have declined in the case of chip shortages. The entire industry is so much out of the blue.
As the biggest sales contributor of the Audi brand, whether it is Audi A6L or Audi Q5L, the cumulative sales of each year have exceeded 150,000 units, and the cumulative sales of Audi A4L have also exceeded 120,000 units. As the most important "troika" of the Audi brand in terms of sales, whether in the market segment or in the automotive industry, Audi Q5L, Audi A4L and Audi A6L have a large voice, and competitors definitely dare not underestimate it.
Although the sales of BMW and Mercedes-Benz have not yet been announced, it can be seen from the sales data given by the Association that from January to November 2021, the cumulative sales of Mercedes-Benz were 541,330 units, and the cumulative sales of BMW were 602558 units. This means that Audi's total sales of 700,000 units in 2021 can not be crowned the champion of luxury brand annual sales, which is still full of uncertainty at present, after all, it is undecided, and "dark horses" will appear at any time.
Written in the end: the battle between Audi, BMW and Mercedes-Benz, who can realize the dream is not very certain at present, but it is certain that the top three annual sales in the luxury brand camp are definitely these three brands, no matter who is on the throne of the pin crown, it is a matter worthy of congratulations. Writing here, the courier brother gave Audi a word: all the past is the prologue, and all the future is expected. I hope that Audi will fill in the regrets of 2021 in 2022.
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