Toyota's Gemini strategy is extremely slippery in China, Corolla/Ralink, RAV4/Veranda, Camry/Asian Dragon, etc., these sister models can get good sales. However, the Asia lion and Lingshang launched this year really made Toyota a little chilly, the overall sales of the two models in the market are not high, but even more tragic is GAC Toyota's Lingshang, which was launched in June, and by the end of November, its cumulative total sales were only 3954 vehicles, with an average monthly sales of only three figures. The Asiatic Lion, which went on sale in April, reached 28,249 units, a number that is still not high in Toyota's product matrix, but at least far exceeds Ling Shang. The time interval between the launch of these two models is not far, both are positioned at the A+ level, why is the sales gap so large?
In fact, the two models are essentially no different, they are based on the same platform, the width, height, wheelbase are maintained in height, the wheelbase reaches 2750mm, which is more spacious than the interior space of Corolla/Leiling, but the body length of the Asiatic Lion reaches 4720mm, which is more slender. In terms of power, AsiaTic lion and Ling Shang use 2.0L naturally aspirated engines, with a maximum horsepower of 171 horses and a peak torque of 205 Nm, and the performance is also at the top level in the same class.
The main difference is reflected in the configuration version and price, Asiatic Lion provides 5 versions, the price of 1428-179,800 yuan, while LingShang only has two models, the price is 148,800 yuan, 158,800 yuan, respectively. Whether it is selective or price coverage range, Asiatic lions have more advantages than Lingshang, with lower purchase thresholds and more consumer friendliness.
Take two models with relatively close prices as a comparison, 148,800 yuan Ling Shang and 150,800 yuan Asiatic Lion, Asiatic Lion is only 2,000 yuan more expensive than Ling Shang, but in the configuration there are more front radar, reversing images, larger 9-inch screens, satellite navigation, road information, voice recognition system, Car networking function, LED fog lights, monochrome atmosphere lights, rearview mirror heating, and there are 6 speakers. The Lingshang screen is 8 inches with mobile phone interconnection function, but it also has keyless entry, leather seats, automatic air conditioning that The Asiatic Lion does not have, and the tire size is larger, but in comparison, the configuration of the Asiatic Lion may be more practical. And the key point is that the Asiatic Lion's discount at the terminal is more than Lingshang, which further enhances the cost-effective advantage.
However, in the final analysis, whether it is the Asiatic Lion or Ling Shang, today's sales performance is not eye-catching. In the past, Toyota products were basically rarely discounted, and these two models have now fallen by more than 10,000, asiatic lions have reached 15,000, and sales are so low in the case of concessions, which shows that consumers are not so buying these two products. In the final analysis, toyota is too lazy, these two cars are basically corolla / Ralink pimping products, the width of the car has not changed, although there is 2.0L power, but in front of the Corolla / Raling dual engine version does not have much advantage, fuel economy is not as good as the latter, and today's consumers buy cars more rationally, there is no need to spend more money for that point.